The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

In Italy in 1528 the famous author Baldassare Castiglione published the book Il Cortegiano. In words Castiglione portraits the ideal courtiers and provides a lot of advice on how to achieve the ultimate courtier manner. For example he introduces and explains the words sprezzatura and grazia. His advice spread from Italy and influenced the courts around Europe. My purpose with this study has been two folded. Firstly, I have analysed Castigliones Il Cortegiano in order to examine his vision of virtues and ideals.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

The subject this thesis will investigate concerns the matter of how political ideologies exist within public libraries with a focus on the democratic ideal. Public libraries are part of the political system and we want to show how political ideologies take their shape in public libraries and the possible consequences of this. With the help of three major political ideologies, liberalism, conservatism and socialism we investigate how the democratic ideals of these ideologies are expressed in documents that describes activities the libraries will and have performed. In order to identify these ideologies we use discourses in cultural policy as a bridge between the investigated documents and the political ideologies. As an analytical tool we have developed a model that describes the relation between text, discourse and ideology which we use in our analysis.

This paper is a qualitative analytic study of the views regarding masculinity of six male university students. The author means to view the gender issue from a male point of view and analyze the empiric result using well known theory on the subject. The main questions of the essay are: What, according to my respondents, is masculine and non masculine? Does the university influence this view, and if so how? How is it to be a man in the society of today? The paper is based around interviews of the six subjects, recorded and transcribed and analyzed in a systematic outline. From this outline relevant themes has been constructed and compared with the theory.

In this essay I analyze Karin Boye?s first novel, Astarte, focusing on her views concerning norms,ideals and female liberation. The novel is written in a tone of irony, allowing for many of thecharacters to be viewed as caricatures. The theories and methods I use are drawn from genderstudies and queer theory. Queer theorist Judith Butler, and the concepts of performativity, interpellation, genealogy and the heterosexual matrix, are of central importance for my analysis.

Participation as Pedagogy ? Imagined Race and the Exhibit of Swedish Peoples-Types.This essay will analyse and give a deeper picture of the ?The Exhibit of Swedish People-Types? by focusing on the pedagogical ideals that formed the exhibit as an participatory media. The exhibit was led by the famous race-biologist Herman Lundborg and toured Sweden in 1919 displaying the racial constitution of the Swedish population using material gathered by the public itself. The exhibit has been described as an important tool in popularising eugenics in Swedish society during the early 20th century with the ambition of gaining funds to create the first race-biological institute and to influence policy-making. Nevertheless there has not been a single study which has focused solely on the exhibit and how the pedagogical ideals that permeated it affected the relation between the public and the media itself nor the political implications of this relation.

In this essay I examine how identity is created in William S. Burroughs two early novels Junky andQueer. The theoretic starting points are Lacans psychoanlytic concepts ?ideal ego?, ?egoideal? and the ?superego? and also queertheory as presented by Tiina Rosenberg in her book Queerfeministisk agenda.The examination contains an analysis of how Burroughs creates identity in both Junky and Queer with main focus on the second novel. I look at how the desire in the maincharacter Lee is described and what the desire is aimed at.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

This study shows how city planners and politicians in Karlstad plans different parts of the city, what type of model/ city ideals they use when planning, and how it is expressed. The study was made using a qualitative method, were a discourse analysis was vital for the elected planning document and blog posts. Qualitative interviews were also made with five people with significant meaning, who hold different positions in the city planning of Karlstad. In the produced material, it appears that the city planners and politicians in Karlstad are planning for traditional city ideals as a foundation in the planning, with influence from new ideas as for example sustainable planning and economic growth. In some parts of the city a modern and rational planning remains.

The way towards an equal society, where both women and men has the same possibilities both private and in professional life, has been a long and still ongoing process. During my practical studies to become a recreation instructor I have noticed a difference between the children I have met in my workplace. What I saw was that girls and boys had a different approach towards their future, plus that the pedagogues at the school had different roles depending if they were men or women.In this study I have investigated which dreams and visions a group of after-school children has, plus how these distinguish between the genders. I have through group interviews, first three boys and then three girls, investigated how children look at their future focusing on career, spare time and familysituation. The questions have also focused on how children look at the schools pedagogues with gender as a premiss.My result shows that the children's vision on their future tends to look different between the genders.

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

The visual representation of management (board of directors, chief executive officer and executive management) in annual reports is an area of scholarship that has not been explored much. In the present study a sample of 87 annual reports from business enterprises within a Swedish context, comprising about 300 photographs, was analyzed using an explorative method of analysis based on semiotics and grounded theory. The influence of the context on images raises a question discussed in the study: Should the photographs in the annual report be categorized as portraits, advertisements and others or should the annual report be regarded as a genre of its own? The photographs showed patterns of homogeneity regarding gender, dress, gestures, colours, pictorial compositions et cetera. The position of the (male) CEO is privileged, but he is also connected to the group through various means like dress and style, thereby further underscoring management as a male enterprise and demonstrating the importance of the suit and necktie in creating homosocial bonds.

In this master thesis, I investigate four Public Librarys´ program activities. The purpose is to explore what the library program activities contribute to as a part of a well functioning democracy. The theoretical points, I have brought from political science. I assume three different ideals of democracy; electoral democracy, participation democracy and deliberative democracy. All have different views on what can be characterized by a well-functioning democracy.My empirical material consists of library program guides, the libraries´ target documents and interviews with staff at the libraries who work with or have overall responsibility for program activities in their respective libraries.

The purpose of the essay is to investigate SVT: s (Swedish Television) attitude to allocation of quotes and preferential treatment. In Sweden there is only one law, which allows preferential treatment ? the law of equal opportunities. This law prohibits discrimination between women and men. The profession of camera operator and editor have been viewed as masculine in accordance to heavy lifting and high technology, this considering being hindrance to women.