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1003 Uppsatser om Marknadsföring online - Sida 47 av 67

Kvinnokroppen som diskursivt slagfÀlt: avvikande visuella representationer av genus i Pussy Riots musikvideor.

In this paper I will examine the five Pussy Riot music videos that the group has published online on their official You Tube website. I will examine them through a ?gender lens? looking at their visual representations of gender vis-Ă -vis the hegemonic gender discourse in Russia. In addition I will examine their potential effects and if/how these visual representations can be understood as resistance.In my study I will take on a constructionist approach and the main theories being used to understand and analyze the Pussy Riot music videos are discourse- and representational theory including deconstruction, performativity and the social construction of gender as well as ?in-between? and deviant representations.

Diabetessjuksk?terskors erfarenheter av l?rande hos vuxna personer med nydebuterad diabetes typ 1

Bakgrund: Diabetes typ 1 ?r en l?ngvarig sjukdom som kr?ver omfattande egenv?rd f?r att undvika komplikationer p? l?ng och kort sikt och f?r att ha en god livskvalitet. Traditionellt har synen p? patientutbildning varit att kunskaps?verf?ring fr?n v?rdpersonal till patient resulterar i ett l?rande och d?rmed i god metabol kontroll. Nyare forskning visar d?remot vikten av att f? bearbeta de emotionella aspekterna, att kunna acceptera sjukdomen och integrera den i livet.

Kunskap och Engagemang - Reducering av missbruk mellan generationer

AbstractFörfattare: Ellinor Albrektsson & Ann TrbovsekTitel: Kunskap och Engagemang - Reducering av missbruk mellan generationerUppsats: Sociologi C, 61-90pHandledare: Magnus RingSyftet med denna uppsats Àr att studera vilka faktorer som möjligtvis skulle kunna minska reproduktionen av missbruk mellan generationer. Vi har utgÄtt frÄn tvÄ verksamheter, det vill sÀga, VÀndpunkten och BIM (Barn i missbruk). Vi har utfört en enkÀtsammanstÀllning Ät BIM, för att ta reda pÄ vad verksamheten har gett de ungdomar som deltagit i BIMs grupptrÀffar. Metoderna vi har anvÀnt oss av för att behandla vÄrt insamlade material Àr bÄde kvantitativ- och kvalitativ metod. Vi har utgÄtt ifrÄn sociologiska teorier som vi anser Àr relevanta för vÄrt valda Àmne.

Den sÀmsta mÄlgruppen att lura? : En studie av unga nyhetskonsumenters attityder till native advertising

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

Hur blir politiska skapelser virala succéer? : En komparativ argumentationsanalys.

Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or discussing the news, just to name a few, now all take place in the virtual world online. Not to mention social media sites such as twitter, instagram or facebook, the last of which has over half of the Swedish population represented as members.   Companies, corporations, interest groups, political parties and politicians must be aware of the massive impact that a post spread through social media can have.    This thesis will, with the text analyzing tool, argumentation analysis, and on the theoretical platform of political communications theory, analyze three of the most viral Swedish political posts spread over 120 000 times each, to see if there are any combined qualities that point to the fact that there is a formula for getting a post to become a viral success on social media.    The main result showed that of the three posts analyzed, all were built up around a factual thesis, argued for with foremost example arguments, not only appealing to the logical branch of argumentation but also to the ethical, and that they tended to be of high relevance and sustainability. The conclusion must therefore be that these are all qualities that tend to be of relevance for making a political post on social media into a viral success..

UtvÀrdering av solcellsanlÀggningen pÄ Universeum

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

Om papperstidningen försvann hade han fÄtt psykos : En kvalitativ studie om tidningsdöden och unga universitetsstudenters nyhetskonsumtion

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media.The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible.

: .. och vi stÄr i en ring, hÄller i hand och dansar! En studie om integrerad undervisning

Matematiken ses ofta som ett grÄtt, trist Àmne. GÄr det att ?fÀrglÀgga? med hjÀlp av estetiska Àmnen som redan finns pÄ skolan som t ex dans och musik. Dans och musik Àr en stor del av ungdomarnas vardag och i informationssamhÀllet Àr musiken tillgÀnglig för alla, via internet, tv etc. NÀr musik och dans ofta Àr en central aktivitet hos ungdomar och fÄngar deras uppmÀrksamhet, varför skulle det inte kunna anvÀndas i undervisningssyfte? Genom att berÀtta om matematikens historia sÀtter vi fÀrg pÄ den ytterligare, och gör matematiken mer levande.Matematikens och naturvetenskapens historia gÄr lÀngre tillbaka Àn civilisationens historia, men den har utvecklats sedan de första stÀderna har vuxit fram.

Att anvÀnda undervisningsmetoden Flippat Klassrum : En interventionsstudie

Den nya undervisningsmetoden Flippat Klassrum Àr ett alternativ till den traditionella undervisningsmetod som för nÀrvarande dominerar matematikundervisningen. I Flippat Klassrum ser eleverna pÄ en förberedd förelÀsning online redan innan de kommer till lektionen sÄ att arbetet dÀr gÄr direkt pÄ förstÄelse av det förelÀsta, sakdiskussioner och hjÀlp med problemlösning.Syftet med interventionsstudien Àr att att introducera undervisningsmetoden Flippat Klassrum och dÀrefter undersöka elevers reaktioner till undervisningsmetoden. Följande frÄgestÀllningar besvarades:1. Hur pÄverkas elevers Äsikter om matematikundervisning av interventionen med Flippat Klassrum?2.

Taxöron, EMO-kloner och batcavegother -att vara online bland blommor och volanger : Fem studier om ungdomars livsvillkor och identitetsskapande

Vi kommer i denna antologi belysa ungdomars livsvillkor och identitetsskapande i dagens samhÀlle. De olika bidragen har sin grund i ett socialkonstruktivistiskt perspektiv, dÀr vi utgÄr ifrÄn att vi skapar vÄr identitet i interaktion med andra. Vi har anvÀnt oss av en kvalitativ metod dÀr vi genom observationer och intervjuer har samlat in vÄr empiri. Empirin har sedan analyserats enligt Grundad teori. Den första studien Raised in black beskriver identitetsskapande genom en subkultur, varför man vÀljer att tillhöra en subkultur och varför man vÀljer att lÀmna den bakom sig.

MÀnniskans suverÀnitet över andra arter : En studie om tvÄ miljöorganisationers resonemang angÄende förlusten av biologisk mÄngfald

The purpose of this study is to exam how two environmental organizations reason about the loss of biodiversity. The research questions are; what is the view in these organizations regarding biodiversity? What are the underlying environmental discourses behind their reasoning, and how do they reason about the risks associated with the loss of biodiversity? As a first part of this thesis a thorough review of existing literature and online resources about the actions of environmental organizations was conducted. Two organizations were interviewed, World Wildlife Fund (WWF) and Naturskyddsforeningen. The questions for the study were analyzed in light of DryzekÂŽs (1997) reasoning about environmental discourses and using the concept of risk by Beck (1998).

En studie om externa betalningssÀtt och konsumentens osÀkerhet.

I takt med att e-handel ökar samt direktbetalning i form av kreditkortsbetalning, ökar Àven antalet bedrÀgerier. Fler och fler webbutiker anvÀnder sig utav externa betalningslösningar för att stÀrka förtroendet hos konsumenter som genomför en direktbetalning.NÀtfiske och andra bedragare som utnyttjar konsumenters identiteter online har ökat. Anti-Phishing Work Group som Àr en branschförening och som inriktar sig pÄ att eliminera identitetsstöld och onlinebedrÀgerier, har uppmÀrksammat att antalet nÀtfiskebedrÀgerier har ökat med ungefÀr 4000 % sedan november 2003. (verisign.se) Vi vill med denna studie ta reda pÄ om konsumenter pÄverkas av osÀkerheten kring betalning vid shopping via Internet och i sÄ fall pÄ vilket sÀtt.För att fÄ fram det resultat som vi efterstrÀvar anvÀnder vi oss av en enkÀt samt anvÀndartester dÀr vi stÀller en fingerad sida mot den officiella sidan för företag i frÄga. AnvÀndaren fick dÀrefter vÀlja ut den sida som de anser vara den officiella sidan.

Klassrumskommunikation och lÀrande : En studie med fokus pÄ kommunikationsmönster, frÄgornas roll och uppföljning av elevuttalanden i klassrumskommunikationen

The purpose of this bachelor's thesis is to examine how public libraries in Sweden handles their weeding procedures. A series of questions are asked: How does libraries in Sweden motivate weeding? What principles constitutes the procedure of weeding? Which aspects are given most importance when weeding is decided. How does views on weeding differ between libraries of different sizes? How does longer or shorter professional experience influence the view on weeding? The study was done through an online questionnaire which was sent to a number of staff members on different libraries via e-mail.

SPIRITUALITET OCH INTUITIVA VIBES Tjejers str?van efter respektabilitet i ett digitalt rum

On social media, girls create digital spaces where a distinctive spiritual culture emerges. This spiritual culture is therapeutic in nature, consisting of therapeutic compositions and happiness-generating templates that contribute to the girls' respectability by allowing them to take responsibility through their intuitive knowledge. The purpose of this study is to investigate how the pursuit of respectability is manifested in these digital spaces by examining spiritual expressions and exploring how participation in therapeutic culture online serves the attainment of respectability. The study employs a participatory netnographic method, focusing on observations of LIVE broadcasts on TikTok. In these broadcasts, girls engage in various spiritual practices within a shared digital sphere. The observations are analyzed through the theoretical frameworks of Beverley Skeggs' concept of respectability and theories related to therapeutic culture, including happiness culture and therapeutic assemblage. The findings reveal that both the girls hosting the LIVE broadcasts and those participating by commenting collaboratively create a digital culture through the exchange of advice.

NÀtmobbning Om relationen mellan traditionell mobbning och nÀtmobbning i grundskolan

This study investigates the relation between cyberbullying and traditional bullying (in school). In previous research it has been argued that one should separate cyberbullying and traditional bullying both in definitional and measurements issues. However, in Swedish school, there are no marked differences between the two forms of bullying, teachers are responsible to prevent them both. The research is based on 3925 students in years 3-9 (1950 girls and 1975 boys) in 19 schools in the Gothenburg region and two from the Stockholm region. The students have taken a digital survey at school, regarding both traditional and cyber bullying.

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