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8230 Uppsatser om Marking process - Sida 54 av 549

Försäljning av allmännyttan : i Stockholmsområdet

The real estate industry is a sector where the companies generally have a capital structure which is high leveraged. The financing? with the related terms ? is therefore specifically of high importance for the companies in the sector. Traditionally, the way of obtain financing is by borrowing from the bank. Lately, due to new bank regulations, the banks have become more restrictive in their lending which have lead to a growth of other financing alternatives.

Fabriksplanering ur ett hållbarhetsperspektiv

In the last decades the continuous work for more sustainable manufacturing has become a large part of the manufacturing companies? operations. It is also well known that the factory planning shapes the manufacturing process to a great extent. Consequently it is logical to assume that the manufacturing companies? factory planning process plays a major role in the work for increased sustainability.

Testarbete inom utveckling och förändring av integrationsplattformar

This thesis focuses on the testing activities at the stages of development and change regardingintegration brokers. The study aimed to examine the overall challenges that exist regarding thetesting activities within this context, and the thoughts towards the development method testdrivendevelopment (TDD). TDD emphasizes high level of test coverage and where the testprocess is well integrated with the development process. To seek answers to our question weapplied qualitative interviews with companies and respondents to try to understand the globalchallenges that are related to this work and processes. The main conclusions presented in thisstudy is that the overall challenges are involving and educating project participants in the testingprocess activities and the contributory effect test have on the end product.

Franchiseföretaget jobzone : En studie om utmaningar och problem kring överföring av affärskoncept och organisationskultur

ABSTRACTHelena Nowachek The purpose of the following study is to focus upon the possibilities and challenges associated with the transference of corporate culture from one organization to another. I have chosen to address this by looking at the franchise company Jobzone, which works specifically with recruitment and outsourcing. As a method I have interviewed three people in Jobzone: one person who is responsible for education, one franchising boss in Sweden and one franchisee. To delineate the concept of culture I apply both Schein?s model, in which he divides culture into the three levels of artifacts, values and basic assumptions, as well as a general theory of communication.

En ingivelse från Gud

Målsättningen med projektet var att det skulle utmynna i någon form av produkt som skulle fylla en funktion samtidigt som fokus skulle ligga på att skapa ett designvärde. Vi såg det som en utmaning att skapa ett koncept som attraherar kreativa och designintresserade människor. Resultatet blev inspirationskonceptet En ingivelse från Gud som riktar sig tillen designintresserad och kreativ målgrupp. Konceptet innehåller en väggkalender, ett skissblock, CD-skiva med bakgrundsbilder och tillhörande förpackning. Målet är att produkten ska uppmuntra och inspirera målgruppen till kreativitet.

Systemutveckling i praktiken - konsten att tillmötesgå den okända användarens krav

ABSTRACT System development has become more and more concentrated on development for the Web and this has resulted in larger target groups. It will most surely continue to be so considering that the Web will be the infrastructure of business and services in the future. A big target group involves that the owner of a system can earn a lot of money from the paying users, but that assumes that the system can meet user needs. If a system on the Web does not satisfy the user?s demands then they will use the competitor?s system instead because it is only a mouse-click away.

Entreprenörskapets interaktion med kontexten : producentföreningen Jord på trynets uppstartsprocess

Entreprenörskap bidrar till utveckling och är en förutsättning för företagande. Förutsättningarna för organisationer är också ständigt i förändring, vilket gör det intressant att studera entreprenörskap och dess kontextuella omständigheter. Studier inom entreprenörskap har till stor del fokuserat på den enskilda entreprenören och inte på entreprenörskapet som en process i sin omgivning. Det gör att en helhetsbild går förlorad. Att beskriva den KRAV-anslutna ekonomiska föreningen Jord på trynets uppstart är intressant för förståelsen för hur och varför en producentförening bildas. Syftet med uppsatsen är att undersöka hur kontexten interagerar med den entreprenöriella processen.

I väntan på framtiden : en studie av mindre företags förberedelseinför framtiden

Introduction: The world is changing rapidly and the uncertainty that characterizes today´s society makes companies preparations for the future crucial. Purpose: To examine how CEO:s in small companies look at the future and what kind of preparations they make in order to meet it. Hereby, our ambition is to find out whether there is a difference between companies working in industries characterized by different degrees of stability. Mode of procedure: The purpose of this thesis has been fulfilled by interviews with four CEO:s from industries characterized by different degrees of stability. Result: The companies working in relatively unstable environments tended to be relatively more flexible and have an emergent strategy formation process, whereas companies working in relatively stable environments displayed relatively less flexibility and tended to have a planning strategy formation process..

Packaging Design as a Brand-building Tool

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Rumäniens europeisering och dess effekt på romerna i Rumänien

The essay studies Romania and the Roma in the country as a minority from an Europeanization perspective.The aim of the essay is to study EU´s impact on Romania in general through Europeanization and to illustrate this Europeanization by studying the situation of the Roma in particular.The paper focuses on Romania´s Europeanization process and the Roma as a minority. It looks at how these mechanisms have affected Romania´s efforts to prohibit discrimination and to promote Roma´s rights.Heather Grabbes´s Europeanization mechanism; models, money, gate ?keeping, benchmarking and monitoring, advice and twinning is the framework for the essay. Besides this Claudio Radaelli´s definition is used because it is broad enough to cover different areasThe conclusion is that Europeanization has affected Romania in its adaption to EU membership. Romania has been affected by a top-down Europeanization process.Regarding the Roma the conclusion is that the mechanisms have pushed Romania to focus more on the Roma.

Chefer i rehabiliteringskedjan

Vocational rehabilitation is an ongoing issue that directly or indirectly affects everyone at a workplace. In recent years, laws and rules have changed. The 1st July 2008 changes were made in the General Insurance Act (SFS 1962:381). These changes have meant that there is now a so-called rehabilitation chain.  The rehabilitation chain contains time frames for when sick people will have their ability to work tested against their normal work or to other jobs. If a person is considered having enough capacity to be able to work he or she will lose their entitlement to sick pay.The aim of our study is to investigate managers? perceptions of the new rehabilitation chain, with a focus on vocational rehabilitation of long-term sick to get them back to work.The method used was qualitative and data collection was done through nine semi-structured interviews.

Framgångsfaktorer för arbete med funktionsöverskridande processer : En fallstudie vid Ericsson AB

En produkt består ofta till större delen av inköpt material och för att minska den totala tillverkningskostnaden fokuserar företagen därför ofta på att minska sina inköpspriser. Att pressa leverantörernas priser på detta vis är ett populärt sätt att förbättra företagets kortsiktiga vinster.Ericsson förhandlar årligen med sina leverantörer för att minska sina inköpspriser, vilket alltså anses ska minska inköpskostnader och därmed även tillverkningskostnaderna. Detta sker genom funktionen sourcing i en process som kallas för VPA-processen. VPA-processen kräver information från de lokala supplyfunktionerna, vilka dock inte har något dokumenterat arbetssätt för dessa aktiviteter. Syftet med denna studie är därför att skapa en stödprocess till sourcings VPA-process.

Psykologiska beslutsfällors inverkan på investeringsbeslut

Problem: The question is if investors falls into psychological decision traps when they are about to make an investments decision. Research in other areas suggests that this may be case. The reason is that they are not aware of that psychological decision traps exist. If so, it can lead to pernicious consequences for the return on the portfolios they manage. Purpose: To investigate if investors fall into four different psychological decisions traps: anchoring, confirming evidence, overconfidence and regression towards mean, at investments in IPOs Method: We have collected data through a form of experiment.

Gallerior : Historia, trender och framtid

The real estate industry is a sector where the companies generally have a capital structure which is high leveraged. The financing? with the related terms ? is therefore specifically of high importance for the companies in the sector. Traditionally, the way of obtain financing is by borrowing from the bank. Lately, due to new bank regulations, the banks have become more restrictive in their lending which have lead to a growth of other financing alternatives.

Screens : tävling om strandpromenaden i Helsingborg

The competition for the beach promenade in Helsingborg was announced in 2001 and was arranged by the city of Helsingborg. My contribution to the competition represents the main part of my thesis in the Landscape Architecture Programme. The competition entry is based on the concept of crossing screens of vertical elements which connect the pattern and structure of the city to the beach and the water. The different materials and designs of the screens relate to the various characters of the different parts of the area and they form a sequence and uniting theme along the beach. In addition to the competition entry which was made in 2001, the thesis contains a second part, made in the spring of 2006. It consists of an Introduction with the competition programme and a description of the starting points, a part called Method where the process is described, and the Conclusion with reflections on the competition entry and the process where I also introduce and comment on some other projects which in different ways have are connected to my concept. .

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