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19957 Uppsatser om Marketing--Information services - Sida 36 av 1331
Kvalitetsutveckling inom socialtjänsten och införandet av SAS - Socialt ansvarig samordnare :
This master thesis is based on a general issue of quality in social services. I have chosen to illustrate through an empirical case, namely the position social responsibility coordinator and shortened SAS.This position is fairly new to the Swedish social services and has the overall mandate to monitor, develop and ensure quality.To study this, I have developed two analytic schemes. One is based on the concept of quality value components, the second is based on the concept of quality character components. These analytical schemes are used as the presented material. When I study mycase, I have used two methods, documents and questionnaires.In this study I will try to describe how new solutions to improve the quality of social services can conform and develop.
Webbutiker ? Hur hanteras frånvaron av det fysiska rummet för kommunikation?
Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff.
Hur kommunicerar etablerade företag med sina befintliga kunder?
AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.
Svenska sociala medietjänster : En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet
AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.
Biodling i Stockholms stadskärna : Ekonomi, ekologi eller ekosofi?
Previous research confirms that there is a major decline of pollinators worldwide. Investigations have mainly focused on pollination services in the agricultural landscapes and therefore, there is a lack of knowledge on the effects pollinators may have in urban environment. This paper examines the presence of honey bees in central parts of Stockholm, Sweden. The study presents what conditions, possibilities and motives there are behind the phenomenon of urban bee keeping. I found ten locations with beehives and a total of 18 hives within the delimited area. Nothing seems to indicate that conditions may limit the presence of honey bees.
Katalog vs Nätbutik ? en studie om produktpresentation av modevaror inom distanshandeln
The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.
Groddföretagens vägar till information. En studie hur Chalmers Tekniska Högskolas Bibliotek används som informationsresurs av tio groddföretag på Chalmers Innovation.
The aim of this thesis is to investigate the information need of the incubators that comes from Chalmers University of Technology and are situated at Chalmers Innovation. It is also of interest to investigate how Chalmers University Library covers this information need. The investigation was carried out using qualitative interviews with representatives of the incubators. They were asked questions about the perceived need of information and which type of contacts they had with the library. The result is that the incubators feel that there is a great need for business information that is hard to find.
Att marknadsföra politik i Sverige : En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.
En fungerande eller bristande samverkan? : -En kvalitativ undersökning om samverkan mellan skola och socialtjänst
AbstractThe aim with this study was to enhance the understanding of the interaction between schools and social services. The study would also contribute to better understanding of what is considered work and burst in the interaction between the two, and examine the underlying factors for this. The study's approach includes semi-structured interviews with three employees of a school and two employees in the social services of the municipality. Both international and national research has been obtained for the study and theories as well, associated with the outcome. Conclusions of this study point to the existence of different opinions between the organizations in terms of the quality of their collaboration.
Ekonomisk styrning och kostnadskontroll vid IT-outsourcing
Background: Many companies have outsourced their IT-operations and their expectations of what this IT-outsourcing will contribute to the business are high. Cost cuts are not always a natural outcome of IT-outsourcing. Many companies that have outsourced their IT-operations consider it to be problematic and complex to exercise management control and reach cost control which was the purpose of the IT-outsourcing. Purpose: To describe and analyze what affect IT-outsourcing has on a company?s management control system and a company?s possibility to exercise cost control.
Att marknadsföra ett företag med hjälp av nationalitet : En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.
Om hemlöshet : Socialsekreterare om ett socialt problem i två kommuner
The aim of this study was to illuminate how social workers in social services work with the social phenomenon, homelessness in two municipalities. The study is based on qualitative semi-structured interviews with interviewees from a department of social services. Our theories that we used was resistant inequality, structural discrimination, exclusion, empowerment and representation. After compilation of our empirical our conclusions are that homelessness is a complex phenomenon. Social workers handles homelessness based on client?s needs and the work is individualized.
Att mäta publicering av artiklar: En tillämpning av bibliometri på evidensbasering inom socialt arbete
This thesis examines the scientific publishing in the subject area of evidence based practice EBP in social work. Issues are: How has this publishing evolved, separately and compared to the publishing about evaluation in social work? What authors/countries have produced the largest numbers of articles? What journals have published the largest numbers of articles? Which are the most frequent co-occurrences of a selection of terms? 161 records for articles from 50 different journals were selected from Social Services Abstracts using subject of journal and a query as criteria. For each year, the number of articles about evaluation in social work was larger than about EBP. A decline in the publishing about evaluation coincide with a growth in EBP after the year 2000.
Marknadsföring via sociala medier : Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.