The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilitieswith marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have alsocarried out an empirical study where we interviewed ten library managers in onemunicipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.The results are that most library managers don't market their competence because they don?t believe in marketing competence.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

The aim of this essay is to examine different discourses concerning adolescents and library youth services that can be identified in the material. 73 articles from the Swedish library journal, Biblioteksbladet, were analysed trough a model. The different articles were all published between 1916 and 2005. The analysis revealed a result that consists of four discourses about adolescents and youth services at different libraries between 1916 and 2005: the library as fostering discourse, a new era discourse, the visiting activities discourse and the young adult discourse. The library as fostering discourse is based on the idea that the library itself doesnt need to change the service to adolescents, instead the adolescents are supposed to change into good library users.

The aim of this study was to examine how the social services could investigate and support children of irregular immigrants within the boundaries of the law. More specifically it aimed to examine the legal possibilities and obstacles for the social services to support irregular immigrants, how the officials at the social services act considering the legal aspects, and how they reason morally and ethically when dealing with irregular immigrants. To answer the aim of the study the theory of positive law was used combined with qualitative interviews with two officials at the social services. Moreover a small quantitative telephone study with officials in the social services and with voluntary organizations was made. The study has used theories of sociology of law, law and ethics, and professional (civil) disobedience.

The aim of this study was to investigate the leaving care services provided to youth leaving residential care in Sweden. Through the use of qualitative research interviews residential care workers perception of what practical and emotional needs youth leaving care have, and whether current aftercare services meet these needs, were examined. The study further sought to compare the swedish and english leaving care services. The main findings of the study were that the residential care workers interviewed expressed that they had a good working relationship with the local social services and that they through the residential care services were able to provide some degree of aftercare. They further identified loneliness as the most prominent emotional need of youth had after leaving care.

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

The purpose of this thesis is to explore the experiences and views some users have of the library environment and services of the University Library of Halmstad. The main question to be answered in this thesis is what importance the users attribute to the library environment and services while pursuing their most recent library errand. To answer this question a study of relevant literature on the subjects of library environment, library services and user-surveys in other academic libraries was carried out and a questionnaire was distributed to 22 respondents in the process of visiting the University of Halmstad Library. The literature background and the results of the conducted study were interpreted and discussed and led to the following conclusions: 3 respondents encounters with the library environment and its services were negative in part and thus their experiences and views were relevant to the completion of their library errands. The other respondents? encounters confirmed their overall positive earlier experiences and views of the library environment and its services, but had no real concrete significance for the completion of their library errands..

The main subject with this master thesis is to take a closer look on how some of the university libraries of Gothenburg have evaluated their electronic services (such as search-systems, Internet-based services, CD-ROM etc.). The information technology has made its way into the library field during the past century and needs to be evaluated and quality measured to ensure the best possible service to the users. Since evaluation of electronic services is a new area in the evaluation field, some problems has arisen in terms of choosing evaluation strategies and finding the appropriate performance indicators for the evaluation process. The main questions asked in the thesis are; - Which are the most common theoretical strategies for evaluation? - How do some of the university libraries of Gothenburg perform evaluation in practice? - How does the various strategies for evaluation apply to the context of this thesis? The results show that specific strategies for evaluation aren't used in the reports discussed in this thesis.

The unemployment rate in Sweden is increasing even though there are more and more municipal activation policies established. The activation policies aim is to decrease the unemployment but that is not yet happening. This problem has led us to go through with this study.The aim of this study was, from an organizational perspective, to examine and describe how the interaction works between the Municipal Employment Services, Employment Office and Social Services in a Swedish medium sized municipality. Special focus was upon the legitimacy of the Municipal Employment Services.  This study was based on nine semi-structured interviews with managers and employers within the organizations in this study.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

Previous research shows that women who are victims of intimate partner violence and also have asubstance abuse have difficulties getting access to services to aid with their experience of violence.This study has examined social workers experiences of working with women with these problems,what types of services are provided and how their service needs are assessed. The study has ahermeneutical approach and the data consists of interviews with nine social workers in lines ofwork that come into contact with women in the previously described client group. The data hasbeen analyzed using content analysis. The result of the study indicates that women who are victimsof intimate partner violence and also have a substance abuse do not get their needs provided forthrough the current services in the field of social work. These women are described as havingcomplex problems and are therefore in need of more and other services than those currentlyprovided.

E-business innebär att företag använder Internetteknologier eller nätverksteknologier för att skapa större affärsnytta i deras affärsprocesser. För att kunna genomföra automatiserade affärsprocesser krävs att de olika system som används är interoperabla, d v s kan kommunicera och fungera ihop på ett effektivt sätt. Målet med Web Services är att skapa hög interoperabilitet, vilket gör denna teknik lämplig för e-business. Företag kan specialicera sig på att skapa specifika Web Services. Dessa Web Services kan sedan vara byggstenar åt andra företags tjänster. Det krävs då att Web Services kan integreras på ett bra sätt så att de verkligen bildar en affärsprocess. Därför är även frågor kring hur integration mellan Web Services ska gå till, viktigt ur ett e-bussiness perspektiv. Det vi kommit fram till är att det går att minimera integrationsproblemen genom att anvä nda de mest standardiserade protokollen och följa vissa riktlinjer vid skapandet av Web Services.

Cloud computing is a new buzzword within the IT-industry, and introduces a whole new way of working with IT. The technique delivers web based services, which results in that the user no longer needs to install an application locally on a computer. Since the application no longer needs to run on a local entity, but in a datacenter located on a service provider, the users no longer need any specific hardware more than a computer with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is significantly reduced.

Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.