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9399 Uppsatser om Marketing research panels - Sida 66 av 627
Politisk kommunikation i förändring? : En kvantitativ studie i Moderaterna och Socialdemokraternas försök till tvåvägskommunikation inför riksdagsvalet 2014
Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.
Så här upplever vi ett arbete : fyra kvinnor med Aspergers syndrom berättar
People with Aspergers syndrome (AS) have proven difficulties maintaining jobs according to previous research. This is a quality study. Four women with AS were interviewed about their experience of employment. What difficulties and contributions have they experience at work? What is the self experienced need of support within the research group? The result has been analyzed with different types of ?support?.
Icehotel : Resan du minns!
Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel.Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som har besvarat våra intervjufrågor.
Sälj- och köpprocessen av IT-relaterade tjänster
Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.
Irriterande TV-reklam : Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?
ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.
En kartl?ggning av inv?ndiga f?nsterluckors utbredning och konstruktion
Interior window shutters can be found in historical buildings, but they are an uncommon occurrence in
modern buildings. In modern contemporary construction, large glass panels are often the ideal because
of increased light inflow and for architectural purposes. However, this can generate several negative
effects, such as increased energy loss, lack of privacy and high sunlight penetration. Problems that
window shutters could have accommodated historically.
This thesis identifies a lack of knowledge about interior window shutters in the Swedish building
stock.
Värdehöjande faktorer i bostadsrätter : en kvantitativ studie baserad på konsumenters faktiska preferenser
The knowledge of value-enhancing factors in condominiums is very important for real estate agents when valuing condominiums, but it is also of interest to the owner for an upcoming renovation and sale. Previous research has sorted out the most fundamental factors affecting value of condominiums such as location size, age and condition.The purpose of this paper is by consumer?s actual preferences regarding various attributes identify the most value-adding factors in condominiums. Thereby we want to add and nuance previous research.This has been done through a quantitative method in which possible buyers have ranked how various attributes affect their willingness to pay. The results were analyzed and the median of the various attributes have been recognized.The result shows in accordance with previous research that the location is the primary value-adding factor.
Romantiska komedier på DVD-omslag
The purpose of this thesis is to analyze DVD covers for the genre romantic comedy from the 2000s as a way to obtain patterns and codes provided by the genre. The theoretical framework consists of previous research that analyzed various posters, theories about semiotics, genre, and visual rhetoric. These theories will help answer the main question and help with the analysis.The objects for observation are ten DVD covers from the genre romantic comedy and a qualitative content analysis is used for this thesis. The movies are from the US and they are all high in Box Office. Box Office stands for how many tickets were sold and how much money a film has earned.
Inre sökande
This research explains and describes the role music notations may play in an unconventional way. The aim of this research is to show that by balancing composition, interpretation and improvisation, the performer(s) could produce or open the door to a reservoir of new sounds, which could emerge through a composer?s awareness of the need to balance these elements. That act of balancing depends on the musician?s interpretation through their interaction with the music notation, with their action process on the instrument and each other.
Medling vid brott : En explorativ studie av medlingsprocessen på Höglandet
Mediation is a process in which various actors are involved with each other, this involvement is what the mediation are built on, because all the actors complement each other, they coordinate their work. This is not an interaction between various actors, it?s a participation. There is no research on this kind of participation, and therefore we believe that this is a scientific problem. The purpose of this paper is to implement an exploratory study of stakeholders views on the mediation process.
Branding in Trade Unions - case of Unionen
Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.
Fastighetsmäklare : varför så dåligt rykte?
Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.
Strukturkalkningens möjlighet att hindra fosforutlakning : en litteraturstudie
The purpose of this essay is to find out if liming with Ca(OH2) and CaO can reduce leachingof phosphorus from agricultural land and the problem with eutrophication. This purpose alsoincludes getting knowledge about how to make the phosphorus retained in the soil and beaccessible for the plants. This essay is supposed to show if more research is needed in thissubject. There has not been much research about this subject and therefore the amount ofmaterial to study is limited in this literature review. The research reports that have beenstudied have similar results.
Den dolda kompetensen : en longitudinell undersökning mellan åren 2007 - 2009 av fem gotländska småföretag
In this thesis we will discuss the importance of human resource development in smaller companies and if it will change from when the Swedish economy was in an economic boom and later on came to be in a recession. We choose to use a more qualitative approach for this research in order to conduct a more in-depth study of five smaller sized companies located on Gotland, Sweden. In order to limit our research we had as an ambition to answer these following questions:? What obstacles are there when it comes to human resource development and knowledge transference within smaller sized companies?? What can simplify or enable human resource development and knowledge transference within smaller sized companies?? Does the teaching process change to a more tacit human resource development between co-workers when there is less room for conventional human resource development?The result of the research came to show that the biggest barrier, when it comes to competence development within smaller companies, is time. However, our research also showed that a majority of the companies has changed from a more external educational plan to a more internal educational plan which focuses on keeping the human resource development within the company.
Posttraumatisk stress hos universitetsstudenter i Lund
Posttraumatic Stress Disorder (PTSD) is an anxiety disorder resulting from exposure to a traumatic event. The purpose of this study was to examine the exposure to Potentially Traumatic Events (PTE) and the prevalence of PTSD among students at the University of Lund. Sexdifferences among these variables were also examined. Using surveys as research method, 380 students from five different faculties participated. The results indicated that these students have been more exposed to PTE than the general Swedish population.