This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

ABSTRACTThe purpose of the study was to examine, from the point of view of former research findings, what impact physical activity had on learning. I chose to make an explorative/inductive research, to get as much knowledge as possible from the studied presentation of problem, not to limit myself to a specific research theory. The result proved, that school personal and student experienced many positive effects from daily physical activities. The pupils were more pleased. There was more piece and quiet in the classroom.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

The purpose of our essay is to study the institutional-, demographic and accounting theoretical factors that influence an organisations actuarial commitment.The research was performed through a web based survey, with complimentary telephone interviews, directed to companies listed on Stockholm Stock Exchange A- and O-list on the 30 of November, 2003.Our data was analysed with a Median test, Kolomogorov-Smirnov test, T-test and a Mann-Whitney test. The purpose of the Mann-Whitney test was the low number of respondents that took part in the research. The Kolomogorov-Smirnov test was done to determine whether the population variances was equal or not. The data showed that organisations with a majority of female employees assume a lower salary increase, and a higher average age than other companies with a male majority. Only 2 of 11 hypothesis can be accepted as temporary truths but several other visible relations are indicated in our research, but can not be statistically proved.We think that the major problem with our is the time it was performed.

The purpose of this study was to inquire how social workers perceive and describe financial abuse of older persons. Six qualitative interviews were carried out and the assembled data was then categorized and analyzed using a theory considering exercise of power and ageism as a theoretical frame. Previous research has shown that at least 10% of older persons have been exposed to some form of abuse or violence; however, there is a lack of research carried out in a Swedish context regarding financial abuse specifically. The six persons interviewed in this study all presented financial abuse as some kind of violence and as previous research has shown the study suggests that this is an increasing problem. Further research ought to be carried out to increase the awareness of this particular form of abuse and to facilitate discovery and development of measures to prevent financial abuse of older persons.

This study indicates that research about men and masculinity does not appear to have advanced as far as research about women and femininity. Similarly to attitudes concerning women and femininity, clear norms and attitudes regarding men and masculinity pervade society. Hence, there is a clear need for further research within this field to be carried out. This study, with the support of previous research, looks at gender norms which exist in educational material and the impact it might have on students. Against this backdrop, the author has focused the analysis on one textbook as educational material at upper secondary level with particular emphasis on masculinity and its associated norms.

The Forthcoming Essay concerns the publicly protected employment (Offentligt skyddad anställning), it's content and what actually happens to its participants after they have retrieved it. We have also, during our research, discovered a great lack of background research concerning this subject. Beside statistics and publicly protected employment rulework there only exist a small amount of research. This is mainly focused on people with physical function disorders and socialmedicial function.Of that we believe there is an urgent need to undertake more research in this unexplored sector of the labour market. Our purpose with this essay was to examine what happened to publicly protected employment -participants after they had undergone the process.- In what ways has the participation in publicly protected employment altered their possibilities on the labour market?- What happens to the participants when they after the participation in publicly protected employment as judged qualified not for the labour market?In this essay we have chosen a qualitative method as an approach, mainly because we consider our material as being qualitative in its character.

In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising adaptation in the European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.

This study was based on a quantitative method to examine gender-related attitudes towards leadership styles among employees in trade union organizations in Sweden. The aim of the research was to investigate and understand how gender relates to attitudes regarding leadership within these organizations. The study was based on research questions related to preferences for different leadership styles and the impact of gender on these attitudes. The study incorporated previous research and relevant theoretical frameworks such as leadership theories, gender theories, and theories on prejudice against female leaders to contextualize our findings. Data were collected through a survey using a convenience sampling method, targeting employees of trade union organizations in Sweden.

A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

This research aims to investigate the effects that dredging may have on benthic fauna. The dredging took place in the stream Ireån on northern Gotland during the early summer 2010. My area of research was taking place in a scenic area downstream in Ireån close to the Baltic Sea. I chose this area due to the dredging that started just upstream of this area and continued further upstream. Thus it is not the direct impact of the dredging that is the focus for this paper but the side-effect the dredging may have on the area downstream.

Man brukar säga att en bild säger mer än tusen ord. Att marknadsföra ett företag genom att använda bilder och video är en strategi som används i allt större utsträckning då det ses som ett starkt marknadsföringsverktyg. I moderna samhällen kan företag inte bara nöja sig med att erbjuda sina tjänster, de måste också sälja dem genom att skapa ett tydligt varumärke. Ett varumärke skapas av en image och denna image ska som mål kunna representera varumärket alldeles självt.Syftet med detta examensarbete är att få en bredare förståelse av marknadsföring via sociala och digitala medier. Examensarbetet har utförts på uppdrag av DJkollektivet ?Håll Käften och dansa? där målet har varit att skapa en internationell webbsida för att marknadsföra dem.

Music affects us humans. Marketing has long made use of music as a means to enable customers to identify with a brand, and thus increase sales. The Influence of music is obvious, but can you use this on students, and how effective is it to use in a classroom?I will answer the question: how does soft music provide reassurance/create a harmoniums learning environment at the beginning of a lesson?By observing how students react and behave to the playing of soft music. My aim is to create different strategies that teachers can effectively use to get students to ?jump in? to their lessons without wasting 5-15 minutes of class time.Professor Lennart Grosin conducts research into what is in Sweden called PESKO.