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3266 Uppsatser om Marketing of services - Sida 61 av 218
Den Kontroversiella Agendan: Om Sveriges och det internationella samfundets utvecklingssamarbete för sexuell och reproduktiv hälsa och rättigheter
The aim of this thesis is to explain what actions Sweden and the international communities have been taking in terms of sexual and reproductive health and rights (SRHR) in order to realize the Programme of Action from the International Conference on Population and Development in Cairo 1994. In a theoretical perspective, donor countries and multilateral organizations are seen as interacting actors involved in global development cooperation. Through applying a human rights approach I will show shortages in terms of supplies to contraception, international agreement on the issue of safe abortions and a new era that comes with new rules for aid and development cooperation. In addition, for human rights to be realized there is the feature of accountability. Without accountability, SRHR cannot be fully respected, guaranteed and protected.
Ägandeskap av data i molnet - En studie om företags attityder och resonemang kring ägandeskap när de placerar sin data i molntjänster
Cloud computing has become a very publicized and popular concept in recent years, both in business literature and research, where data ownership is the security aspect which has usually been ranked the highest of the disadvantages that can be identified with cloud services. Today there is a lack of research on information ownership from an informatics perspective, as it is most often discussed from a legal perspective.In our study we interviewed six different companies that use cloud services, on which attitudes and reasoning they had on their information ownership. We compared these attitudes with the attitudes we identified in business literature and research on the subject. In business literature we found four recurring themes which were very clear about how a company should govern information ownership.Overall the results of our interviews showed that there is widespread ignorance at the companies on how information ownership in the cloud is regulated between the company and the cloud provider. All companies expressed that they had not experienced any change in ownership when they placed their data in the cloud, and they expressed no major concerns about how the ownership was handled.
Studenters användning av referenstjänster: en användarundersökning vid Lunds universitetsbibliotek UB1, ht 1996
The main purpose of this study was to establish to what extent undergraduate students use reference services, what knowledge they have about those services and what their views of them are.The survey took place at Lund University Library, UB1, the main library responsible for collections in social sciences, humanities, theology and law. A total of 476 undergraduate students were asked to fill in a questionnaire, 273 accepted. The study is quantitative and was carried out during the autumn semester, 1996.The results show that the service used most frequently by undergraduate students is the reference collection. The least used service is the Internet, more than 50 percent of the students never use Internet at the University Library. In general, students are very pleased with the service given by the reference librarians, and with the collection of reference books.
Omhändertagandet av små barn : En dokumentanalys av åren mellan 1931 - 1940
This is a study about children?s welfare and the Child Care Board way of working in Malmö city. We decided to make this a narrative and document analyses where the main focus have been the interactions between human beings, which means everything from the interaction between parents and child as well as the interaction between families and society.We wanted to investigate any possible alterations within the working system between 1931?1940. Our analysis showed that there hasn?t been a big change with the Swedish legislation.
"Bra Jobbat..." : En fallstudie kring de stilistiska uttryck som existerar på Gina Tricots och Acne Studios Facebook-sidor
Den här uppsatsen undersöker de stilistiska uttryck som går att återfinna på Gina Tricots och Acne Studios Facebook-sidor. Studien utgår från teorier om eWOM, marketing management och consumer communities för att skapa en förståelse för hur och varför konsumenter och varumärken uttrycker sig som de gör på varumärkenas Facebook-sidor.Studien har genomförts med en netnografisk datainsamling av de båda varumärkenas Facebook-sidor under en tremånadersperiod, och analyserats med hjälp av en stilistisk textanalys. De huvudsakliga analyspunkterna har varit funktion, drivkraft, syfte, disposition och stilmarkörer, och studien har analyserat både varumärkes- och konsumentinlägg.Genom metoden har denna studie kommit fram till att det finns tydliga skillnader i hur de båda varumärkena använder sina respektive Facebook-sidor. Ett varumärke som Acne Studios använder sin Facebook-sida som ett medium för att dela nya plagg och kollektioner, medan Gina Tricot istället använder detta medium för att skapa interaktion med sina konsumenter och få återkoppling om vad som kan anses vackert eller gräsligt. Dessa skillnader kan ha sitt ursprung i den positionering som varumärkena valt på marknaden, och studien återkopplar till dessa och försöker med hjälp av teorin förklara varför det inte finns en korrekt användning av Facebook.
Leva som andra : en träfflokals betydelse för återhämtning och empowerment
Background: There has been a process of de-institutionalisation and mental health care re-forms in Sweden. Social services are, according to the law, responsible for helping persons with mental illness to live a life like others and to participate in the community. The aim of the study was to describe the culture in one of the social services adult day care center for social relations and activities in Stockholm. The aim was also to focus on the importance of the adult day care center for recovery and empowerment from the participants´ perspective. Methods Observations in the adult day care center were combined with four interviews with regular participants.
Anställdas attityder till bibliotek
This paper is about employees' opinion towards libraries. The target group consists of employees at industrial research institutes in Sweden. Libraries offer several more services today than they have done before. I think many people do not recognise all of them and I also think the knowledge and the opinion about libraries have to do with use of them. Since I am curious about if this is true or not the purpose of this essay is to find out, through an attitude research, the employees', at industrial research institutes, opinion about library service.
Nötkött : kriterier vid inköp av nötkött i restaurangbranschen
Swedish beef production has during the past year decreased while the consumption has
increased. It´s imported beef that takes market shares. The purpose with this degreeproject is
to investigate if the restaurants in Sweden are using imported or Swedish beef and the reason
for their choice.
The purpose is to find out if there is something the Swedish beef producers can change to
increase Swedish beef in restaurants. My expectation is that the demand for Swedish beef will
increase in restaurant and later even among consumers.
I have interviewed ten chiefs in different restaurants and asked them the following questions:
Is it the price, quality or something else that influences your choise?
Does it matter to their customers if they serve Swedish or imported beef?
How is the marketing of Swedish beef?
It appeared both Swedish and imported beef on the restaurants.
FACEBOOK : En låtsasvärld?
Featured adjuvant chemotherapy treatment in women with breast cancer can lead to pain. The aim of this study was to explore, the variety of perceptions and impact of adjuvantchemotherapy-induced pain in daily life, of some women newly diagnosed with breast cancer.Inclusion criteria were participating in an ongoing stress management projectand chemotherapy of (anthracycline/taxan) in doses of 75mg² or more. Exclusioncriteria were inability to understand and communicate in Swedish and mentalillness. After ethical approval of the sub study in September 2010, women wereconsecutively included through oral and written request. Phenomenologicalapproach was used in the eight interviews and data analysis.
En deal om dagen - En kvantitativ studie om hur konsumenter uppfattar varuma rken som promotas genom dagliga deals
The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.
Att turismifiera ett land : Ett svenskt perspektiv om Innovasjon Norges arbete som Destination Marketing Organisation utifrån en framställningsprocess.
Destination marketing organisations (DMO) är ett fenomen som går att studera utifrån flera aspekter. Vi valde att utgå från DMO positionering och distribution av turismprodukter vilket skapade frågeställningen: Hur förmedlas Norge som en nationell destination? Organisationen är komplex, och detta arbetets syfte är därför att få en ökad förståelse för DMOs arbete utifrån en egenskapad modell, DMOs framställningsprocess av en destination. En deduktiv ansats har används i studien, där teorierna DMO, platsmarkandsföring, kommersialisering samt destination image har behandlats. Dessa teorier har sedan applicerats på ett verkligt fenomen, som i detta fall har varit Norges DMO, Innovasjon Norge. Arbetets empiriska material har samlats in från en mail intervju med Andreas Ørjasæter Solhaug på Innovasjon Norge.
Strömmande läsning och annan läsning. Bibliotekariers syn på läshjälpmedel för funktionshindrade
This qualitative study is based upon interviews with librarians. It investigates the librarians? opinions on material adapted for disabled people and examines strategies used to market user friendly services for the disabled. The study explores librarians? views about streaming directly on the internet.
Pratbubblan: den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.
Marknadsföring via bibliotekets webbplats
The aim of this study is to investigate the public libraries use of their websites in their marketing. Our study is based on the websites of 60 public libraries. The libraries are chosen because of their geographical location in three different provinces? Skåne in the south, Östergötland in the middle and Norrbotten in the north. These three choices enable us to cover densely as well as thinly populated areas, the agricultural district, the woodland and cities of various sizes.
Gränslös kommunikation. Kommunikation i ett globalt företag under förändring
TitelGränslös kommunikation Kommunikationen i ett globalt företag under förändringFörfattareÅsa BorgKursExamensarbete i Medie- och kommunikationsvetenskap avancerad nivåHandledareAnnika BergströmTerminVT 2011SyfteAtt undersöka hur kommunikationen fungerat i ett globalt företag under förändring.Metod och materialKvantitativ enkätundersökning på ett totalurval av 138 mellanchefer på Volvo Business Services. 83 personer svarade vilket gav en svarsfrekvens på 60 procentHuvudresultatMed hjälp av en webbenkät har jag undersökt hur kommunikationen fungerat i det globala företaget Volvo Business Services under en förändring. Resultaten visade att en stor del av mellancheferna i företaget ansåg att informationen varit tillräcklig men att en betydande del ändå inte var nöjd med kommunikationen som gått ut. De upplevde då svårigheter att svara på frågor från anställda. Det visade sig även att mellancheferna föredrog att få informationen genom andra kanaler än de kanaler de fick.