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3266 Uppsatser om Marketing of services - Sida 41 av 218

Att arbeta med biologiska mödrar i Lunds kommun; ur en organisatorisk synvinkel

TO WORK WITH BIOLOGICAL MOTHERS IN LUND FROM AN ORGANIZATIONAL POINT OF VIEW ALEXANDRA BERTRAM Bertram, A. Degree project in social work 15 Credits. Malmö University: Faculty of health and society, Department of Social Work, 2014. This essay deals with biological mothers whose children are placed in foster care within the municipality of Lund. This essay aimed to describe how social workers in Lund deal with biological mothers from investigation, to treatment. In this essay social workers whom meets biological mothers on an everyday basis have been interviewed about their experience in the field, to gather information.

E-tjänstutveckling ur ett medborgarperspektiv : Att skapa beslutsunderlag baserat på medborgarärendens lämplighet för olika kommunikationskanaler

Citizens? interaction with governments is an area with unique implications for channel management. Governments need to take the citizens perspective into further consideration in order to be successful in delivering high-quality e-services. This paper aims to determine if a categorization of citizen-initiated contacts from a citizen-centric perspective can be a valuable basis for decisions regarding e-service development. The study consisted of three steps.

"... människan kan förändras om man ger den verktyg" - En kvalitativ studie av elva frivårdsinspektörers synsätt på kontraktsvårdsutredningar för drogmissbrukare

The object of this essay was to illustrate and analyse what determines that a contract treatment investigation for a drug addict is initiated and what factors influence the investigation itself, from the probation service officer's perspective.We selected the following two questions:- What does the probation service officer see as being the deciding factor for a contract treatment investigation to be initiated?- What questions appear in a contract treatment investigation and how do they influence the investigation, according to the probation service officer?To find answers to these questions we conducted interviews with 11 probation service officers, during November and December 2005, at three different locations across Skåne. We decided to use the qualitative method for collecting the data we needed.In our essay we came to the conclusion that the will and motivation of the client is a deciding factor whether or not a contract treatment investigation is to be initiated. An important collaborator in this process is the social services. According to the probation service officers, many of the problems that may appear in the co-operation are due to the tough economic constraints experienced by the social services.

Får vi lov att spamma dig?

Syftet med denna uppsats är att beskriva och analysera innebörden av företeelserna spam och Permission Marketing via e-post. Vi vill undersöka vad som påverkar konsumenternas uppfattningar om spam och Permission Marketing i praktiken. Uppsatsen är en kvalitativ studie. Insamling av material har skett genom studier av litteratur och artiklar samt kvalitativa intervjuer med studenter vid Lunds Universitet. Våra intervjuer har visat att det inte finns någon klar skiljelinje mellan Permission e-post och spam.

Verktyg för mätning av tjänstekvalitet på bredbandsnät

Operators and Internet service providers invest in broadband to be able to deliver new services that require higher data transmission rate. A way to make this possible is to use ADSL, Asymmetric Digital Subscriber Line, as the access technology. To be able to handle this technology, the service providers should do a pre-qualification. Methods and tools are needed to analyze the local copper lines and decide if these qualify for ADSL with respect to service availability and possible bandwidth through the lines. This report brings up some methods for pre-qualification of ADSL, the important quality parameters and how to gather them from the available services today.

Ytterligare en dörr till biblioteket - en kvalitativ studie om folkbiblioteks användning av Web 2.0-tjänsterna blogg och MySpace

The purpose of this Master?s thesis is to describe how Swedish public libraries use Web 2.0-tools and their experiences of using the tools. Focus of the study lies in the contact between public libraries and their patrons on the Web 2.0-tools. For the purposes of the study, the use of weblogs and MySpace were chosen for examination. The methodology used for this study was qualitative interviews.

"Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Då och nu på biblioteket : Bibliotekariers förändrade yrkesroll

In this Bachelor thesis, we examine how the work of the librarian has changed over the past three decades. The research questions focus on the changes in librarians´ roles and working tasks regarding factors like technique, meetings between librarians and visitors and also how to give service to visitors.We have conducted interviews with librarians at university libraries as well as public libraries. In all, there were four interviews. We have also compared the two types of libraries.We have looked closely at these factors: the tasks of the librarians, the skills needed, how the library has been used as a democratic arena, and what kinds of meetings there are among librarians and users of the library. From these themes we have created interview questions, and our analysis is structured according to the themes.We have worked from a theory on different kinds of identities within the profession.

Entreprenöriell marknadsföring - Hur marknadsförs småföretag startade av entreprenörer

Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher. Vi utgick i stor ut-sträckning från Carson och Gilmores modell av småföretags entre-prenöriella marknadsföring.

Fånga deras hjärtan : En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Sexuella övergrepp mot barn : barnutredares erfarenheter av barnförhör

The aim of the study was to examine how child investigators in the police force interpret and apply the notification of preliminary investigation (FuK) and the po-lice act in their child investigative interviews with alleged victims of sexual abuse. Questions at issue were how child investigators relate to FuK 17-19 §§, re-garding child investigative interviews and to FuK 16 § and the police act 3 §, re-garding their co-operation with social services. The theory and method used in this study was Sociology of Law. Qualitative interviews were conducted with eight child investigators, one from each police district in Stockholm. The results of the study conclude that despite special qualifications, child investigators may find themselves in difficulty in receiving or interpreting information from chil-dren, therefore they may need to consult a person with expert knowledge.

?Att visa framsidan är självklart? ? Exponering av medier på folkbiblioteks webbsidor.

Several public libraries are displaying media, such as literature, on the websites of their own. The purpose of this Master?s thesis is to make a survey of the display phenomenon at Swedish public libraries. Therefore the authors of this essay seek to understand why media is being displayed on the websites of public libraries, how it is being displayed and what kind of consequences the displaying will provide according to the respondents. The theoretical framework is based on different theories where marketing and availability defines the equal summary.

Vem styr biblioteket? en undersökning av en kommuns folkbibliotek under en tioårsperiod

The main purpose of this master's thesis is to investigate to what extent municipal politicians govern a selected public library. This means to clarify who determines the direction of the library and its services and in what way. It also involves examining the relationship between library staff and local politicians in the decision-making process. Which decisions are made by the politicians and which are left to the employees? The study is based on an investigation of a public library in a municipality over a period of ten years the 1990s.

Tilltro vid nyttjande av e-tjänster

Background: Trust has been a foundation of commerce since the very beginning. Trust can in the traditional commerce be built by face-to-face meetings, this is not possible at the Internet. Although, trust ought to be important even for the commercial business relation at the Internet and crucial for the consumer to use this communication channel. Purpose: The purpose of this master thesis is, from a consumer point of view, to study and analyse the importance of trust using e-services. Demarcation: The thesis is focusing trust using e-services, from a consumer point of view.

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