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3266 Uppsatser om Marketing of services - Sida 28 av 218
Biodling i Stockholms stadskärna : Ekonomi, ekologi eller ekosofi?
Previous research confirms that there is a major decline of pollinators worldwide. Investigations have mainly focused on pollination services in the agricultural landscapes and therefore, there is a lack of knowledge on the effects pollinators may have in urban environment. This paper examines the presence of honey bees in central parts of Stockholm, Sweden. The study presents what conditions, possibilities and motives there are behind the phenomenon of urban bee keeping. I found ten locations with beehives and a total of 18 hives within the delimited area. Nothing seems to indicate that conditions may limit the presence of honey bees.
Ett förtöjt fartygs rörelser vid kaj - En metod för dimensionering av vågskydd
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.
Framkomlighet i cirkulationsplatser - En metodstudie om utformningens påverkan på kapaciteten
The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.
Det är ett givande och tagande : Samverkan mellan socialtjänst och skola
The title of this essay is ?Collaboration between social services and schools?. Research shows that many children and youth who are badly treated are not noticed and do not receive the help that they need. This could be due to the lack of collaboration between different authorities and professionals. The purpose of this study is to describe and analyze how the social services and schools are collaborating in terms of children and youth who are badly treated or is at risk of being badly treated and to identify what factors make collaboration possible and hinder it.
Att marknadsföra politik i Sverige : En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.
En fungerande eller bristande samverkan? : -En kvalitativ undersökning om samverkan mellan skola och socialtjänst
AbstractThe aim with this study was to enhance the understanding of the interaction between schools and social services. The study would also contribute to better understanding of what is considered work and burst in the interaction between the two, and examine the underlying factors for this. The study's approach includes semi-structured interviews with three employees of a school and two employees in the social services of the municipality. Both international and national research has been obtained for the study and theories as well, associated with the outcome. Conclusions of this study point to the existence of different opinions between the organizations in terms of the quality of their collaboration.
Ekonomisk styrning och kostnadskontroll vid IT-outsourcing
Background: Many companies have outsourced their IT-operations and their expectations of what this IT-outsourcing will contribute to the business are high. Cost cuts are not always a natural outcome of IT-outsourcing. Many companies that have outsourced their IT-operations consider it to be problematic and complex to exercise management control and reach cost control which was the purpose of the IT-outsourcing. Purpose: To describe and analyze what affect IT-outsourcing has on a company?s management control system and a company?s possibility to exercise cost control.
Att marknadsföra ett företag med hjälp av nationalitet : En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
AbstractTitle: To Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationalityAuthor: Frida HanssonSubject: Media and Communication Studies CPeriod: Fall semester 2010Length: 38 pagesTutor: Else NygrenAim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company?s chose to market themselves with nationality, and also study how this kind of marketing is being perceived by customers and non ?costumers.
Om hemlöshet : Socialsekreterare om ett socialt problem i två kommuner
The aim of this study was to illuminate how social workers in social services work with the social phenomenon, homelessness in two municipalities. The study is based on qualitative semi-structured interviews with interviewees from a department of social services. Our theories that we used was resistant inequality, structural discrimination, exclusion, empowerment and representation. After compilation of our empirical our conclusions are that homelessness is a complex phenomenon. Social workers handles homelessness based on client?s needs and the work is individualized.
Event Marketing : En fallstudie av Fjällräven
Information och reklam finns överallt, på TV, radio, tidningar, och nu senast stripade på tunnelbanevagnar, vilket gör att reklamen får det svårare att tränga igenom det allt tätare mediebruset. Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis är att skapa ett intresse för produkten eller tjänsten och att öka försäljningen, men hur skapas detta genom ett evenemang? Detta tar oss in på syftet med studien, där vi vill belysa och klargöra vad Event Marketing är för något och hur det används i syftet att skapa relationer och öka försäljningen hos företag. Event Marketing är ett outforskat område, informationen, fick vi från de intervjuer som gjordes på två eventbyråer och en mediaförmedlare för att skapa en djupare förståelse.
Marknadsföring via sociala medier : Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.
Musik på Internet framtiden för bibliotekens musikavdelningar?
The purpose of this thesis is to discuss the possibilities of, and interest in, a digital download service at the music departments of the libraries. I chose to conduct my study at the city library of Gothenburg. I studied the legal download services that exist today and I did a statistical survey among the users of the music department, followed up by interviews to see how they took to the idea. From the inquiry I learned that a majority of the users was negative to having a digital service replacing the physical department, although a majority was positive to try a digital service. I also used the inquiry to compare the reasons for downloading music to the reasons for borrowing records from the library, but there was no significant difference.
Intern marknadsföring: en fallstudie på Luleå tekniska universitet
For the success of universities, it is very important that the personnel are well motivated through internal marketing. The purpose of this report was to identify which activities universities uses to motivate their teaching and researching personnel and how the activities are valued by this group of employees. The study was conducted in the form of a case study. One interview with the chief administrator at Luleå University of Technology was conducted, and a questionnaire was sent to all the teaching and researching personnel at the same university. The result indicates that Luleå University of Technology uses many internal marketing activities to motivate their employees.
Implementation av PKI-baserad Single Sign On för Web Services
Idag går utvecklingen mot alltmer distribuerade IT-system där en grupp datorer kommunicerar med varandra. Detta gäller för sökmotorer, beräkningsintensiva miljöer och även för den svenska försvarsmaktens ledningssystem.För att systemen ska kunna kommunicera så flexibelt som möjligt vill man ofta att kommunikationen ska ske enligt standardiserade protokoll vilka är oberoende av datorplattform, programmeringsspråk och transportprotokoll. Ett koncept som kan användas för denna sorts kommunikation är Web Services vilket är ett koncept där meddelanden skickas XML-formaterade över valfritt kommunikationsprotokoll.För att möjliggöra utbyte av känsligt data som inte får nås av obehöriga måste kommunikationen stöttas av ett flertal viktiga säkerhetsfunktioner. En av dessa funktioner är användarautentisering vilket innebär att användarens identitet kan verifieras.För att möjliggöra användarautentisering kan digitala certifikat och asymmetriska kryptooperationer användas, denna typ av operationer är prestandakrävande varför ?Single Sign On? eftersträvas.