Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. Discourses of place marketing, place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the commodification of place and space. More often than not, tourism has been seen as a possibility for peripheral places, in their struggle finding new ways towards development.

Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

Bakgrund: Marknadsföring är ett ständigt föränderligt område, och den tekniska utvecklingen har medfört både problem och lösningar. Digital produktplacering, vilket möjliggör infogning av produkter och varumärken i efterbearbetningen av en film- eller tv-inspelning, kan ses som en lösning på den traditionella produktplaceringens brister.Syfte: Syftet med studien är att presentera en konceptuell jämförelse mellan traditionell och digital produktplacering med fokus på att, inom ramen för det senare, beskriva, analysera och skapa en förståelse för fenomenet. Studien innefattar att en definition av digital produktplacering skapas, samtidigt som dess bransch exemplifieras och framtidstron utreds.Genomförande: Efter genomförd förstudie användes dokumentstudier, och intervjuer med fem aktörer inom produktplaceringsbranschen samt en medieforskare, för att studera fenomenet utifrån vårt valda syfte.Slutsats: Vår definition av digital produktplacering, ur marknadsföringssynpunkt, lyder: Digital infogning av produkter, eller varumärken, i tidigare inspelat medieinnehåll i syfte att påverka den avsedda målgruppen. Fenomenet anser vi komplettera traditionell produktplacering som marknadsföringsmetod och kommer därför troligen inte att ersätta densamma, utan istället verka i symbios. Däremot tycks framtiden se positiv ut för de båda fenomenens användande..

As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

This master thesis concerns the subject of a reference service named Book-a-librarian. The service makes it possible for the library-user to indulge in a subject with the help of a librarian after having made an appointment in advance. The main purpose of this thesis is to study the function of it. The methods used are a mix of literature and empirical studies to be able to comprehend and explain the practical nature of the service as well as placing the service in a theoretical framework. The empirical study is performed by a questionnaire, where librarians working with the service are asked to participate.

This degree project focuses on the importance of being professional doing a job at the same time as being able to express one self in a professional way. The degree project also focuses on how the work as an environmental- and health inspector could be made easier by making the inspectors aware of their language and open to change. Finally the focus of this degree project lies on how positive contacts can be made with people despite them being informed of difficult or unwanted things.In order to get an overview of the inspectors? communication skills today the environmental- and health inspectors at the environment office in Laholm´s municipality were evaluated. The inspectors´ communications styles and languages were checked on the basis of the ?nonviolent communication model? by Marshall Rosenberg.The content and the result of this report were presented for the head of the environment office, the chairman of the committee and the participating inspectors in Laholm´s municipality.

Till följd av en ständigt ökad konkurrens blir det allt svårare att som ny aktör att ta sig in på olika marknader. Vad som däremot kan underlätta etableringsprocessen för nya företag och varumärken är att associeras och förknippas med redan etablerade och välkända varumärken. Företaget gooh! är ett nytt måltidskoncept som funnits i drygt två år och är ett samarbete mellan Lantmännen och Operakällaren. Det intressanta här är att företaget gooh! har två kända varumärken som medverkar och står bakom konceptet.I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med varandra. Vi vill också i denna uppsats se hur konsumentens första köp påverkas av att två starka varumärken står bakom konceptet gooh!.Undersökningen baseras på en kvantitativ undersökning där vi slumpmässigt frågat 50 konsumenter som alla handlat i en och samma gooh! butik.Resultaten vi kommit fram till i denna undersökning tyder på att den valda ?platsen? av butik, dvs.

This project investigated the current market regarding wireless net and the communication between the tools used for diagnostics/maintenance and an embedded system. Based on documentation obtained through interviews a demo system was created based on Bluetooth Low Energy (BLE) communication between an embedded system and an Android device.This report intends to describe the tools and methods used in the design of the demo system and the result of an analysis of the BLE communication.Bluetooth Low Energy is an exciting protocol with wide applicability within the industrial field. This project investigated the communicational possibilities between a Smartphone and a Raspberry Pi and based on the results that emerged the conclusion can be drawn that BLE is a protocol with many beneficial applications within industrial IT..

Diversity Marketing eller mångfaldsmarknadsföring är ett fenomen som har spridits från USA till andra delar av världen senaste decennierna. Etnicitet och kulturell tillhörighet uppfattas allmänt påverka bland annat konsumtionsmönster och individers preferenser. Det innebär att etnicitet har kommit att bli en segmenteringsvariabel och uppfattas vara ett tillämpbart marknadsföringsverktyg. Vår utgångspunkt för uppsatsen är att etnicitet och kulturell tillhörighet inte problematiseras i de sammanhang där Diversity Marketing förekommer. Dessutom finns det en direkt risk att en betoning av till exempel etnicitet bidrar till att individer kategoriseras och fastnar i oföränderliga identiteter.

In regards to a request placed by the manager of Måltidsservice I Sollentuna Kommun, we have agreed to investigate the internal communication within the organization. The purpose of the essay is to describe the necessity of internal communication within the organization and to identify its strengths and weaknesses.It?s of the utmost importance that the internal communication is under constant care. It contributes to creating fellowship and to motivate people to greater achievements. At the end of the day it?s the managers responsibility to create a well-developed internal communication.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines,images and the deregistration link.A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there?s a big risk for ending up in a spam filter when not considering the demands.

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

The purpose of this study was to evaluate Komm-A, a model for usingcommunication books in clinical practice for people with aphasia. The studyconsisted of two group studies and one case study. One of the group studies had apretest-posttest design and consisted of nine couples; a person with aphasia andhis/her communication partner. The material used was Quality of communicationlife scale (QCL), Communicative effectiveness index (CETI), Goal attainmentscaling (GAS), and a questionnaire to the communication partner. The other groupstudy consisted of seven speech-language pathologists who worked with thecouples according to the Komm-A model.