The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell..

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The aim of this essay is to find out how students at Malmö University relate to moral responsibility in their private consumption. I am going to test moral theories in order to find out if researchers have a too moral starting point in comparison to everyday use. Through a critical research, free from valuation, I also aim to raise a discussion about moral responsibility which should lead to fair trade in the long run. My essay discusses the subject out of a Swedish city, Malmö - a place where many stores, cafés and restaurant are using moral responsibility as a step in their marketing. The results show that students are interested in morality but their financial conditions are their prior factor..

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

The purpose of this study is to find datable interstadial sediments in the core area of the LateWeicheslian ice sheet extent. Based on geomorphological evidence, three coring sites wereidentified close to the Ultevis plateau in Norrbotten, northern Sweden. Sediment coring wascarried out in two pre-Late Weichselian stream channels and in a sediment basin. Stratigraphyfrom one of the sites, a 100 meter wide meltwater channel, was chosen for further analysis. Thestudied core was 5,93 m long and ended in a lower till unit.

Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

Syftet med studien var att utreda om överraskningsmomentet inom reklamkampanjer gör att de som blivit exponerade lättare kommer ihåg namnet på varumärket. Undersökningsmetoden är kvantitativ och datan samlades in via enkäter. Vi trodde baserat på tidigare forskning att ett överraskningsmoment inom en reklamkampanj skulle hjälpa till att skapa ett högre brand recall, vilket också blev fallet. Annonser som innehåller ett överraskningsmoment får ett större medvetande hos de som exponeras, det här leder till att de lättare kommer ihåg händelsen och de får därför ett högre brand recall. .

ABSTRACT Skånskt Naturbeteskött is a group of approximately 30 beefproducers in the south of Sweden, who sell their products on the local market. They are certified with Svenskt Sigill, an organisation that works with animal welfare, environmental responsibility, safe food, open landscape and independent qualitycontrol. These producers have to fulfil certain demands regarding pasture and quality of the meat. For this essay I did a market investigation in which I wanted to find out what qualities the Swedish market and the consumers want in their beef. The purpose was to find out what Skånskt Naturbeteskött could do differently to satisfy the market for locally produced beef in the south of Sweden. In the investigation I turned to those responsible for the beef in 12 supermarkets, 4 selling Skånskt Naturbeteskött today, 4 that sold it before but quit, and 4 that never have sold it but might be interested in the future.

In today?s World is climate change an important and hot topic. Climate scenarios for Sweden show a warmer climate, especially during the autumn, winter and spring. The same climate scenarios also show that the precipitation will increase during this part of the year, however, during the summer the opposite is expected to occur. The purpose of this essay is to examine how future climate change will affect Stockholm especially the expected increase in precipitation, which may lead to a rising level of the Lake Mälaren. During 2000/2001 was Stockholm hit by a flood. This flood nearly resulted in major consequences and showed that there were significant risks for the city of Stockholm and increasing precipitation will result in even more water in the drainage systems of Lake Mälaren. The results presented here show that it is important to increase the drainage capacity of Lake Mälaren in order to reduce the risks of flooding in the central parts of Stockholm.

The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.

Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

A frequently asked question in real estate marketing is at what time of the year it is optimal to invest or sell. The aim of the project was to answer this question and to generate a prediction model over real estate located in the centre of Stockholm that takes seasons into account. With acquired sales statistics in Stockholm between 2010 and 2013 it was possible to perform a linear least square regression, also known as Ordinary Least Square (OLS), with describing qualities and season of sale as parameters. Statistical problems such as Multicollinearity and Heteroskedasticity have been taken into account when deriving the model. The result was a highly accurate prediction model indicating the profitability of investing in real estate during the summer and selling during the autumn..

Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade på börsen. Den innehåller regler och rekommendationer om valberedning, styrelsesammansättningar och arbetsuppgifter för styrelser. I arbetet har vi velat ta reda på i vilket avseende bolag väljer att frångå koden och om detta skulle kunna leda till minskat förtroende för bolagen.