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4110 Uppsatser om Marketing Communications Planning - Sida 46 av 274
Kungstorget
Denna rapport är ett kandidatarbete i fysisk planering inom kursen Stadsanalys.
Syftet med arbetet är att med en Realistisk byanalys av Norra Kungsgatan och
egen inventering av busstorget Kungsplan i Karlskrona och dess omgivningar se
på möjligheterna att skapa ett småskaligt torg på Kungsplan. Även ge
rekommendationer till förändringar av Kungsplans omgivningar.
Planförslaget skapar ett nytt torg som öppnar upp mot platsen styrkor,
Fribergska huset och Hoglandspark och har stängda sidor åt norr och öster med
ett L-format hus. Förslaget redovisar beläggning, markmaterial och belysning av
platsen..
Ljus och mörker i det offentliga rummet - Om kommunal belysningsplanering och dess trygghetsskapande arbete i den moderna staden
Våra städer och tätorter skiftar snabbt karaktär efter det att solen gått ned.
Befolkningen i Sverige lever och verkar med ett fåtal timmar dagsljus per dygn
under en betydande del av året. Utomhusmiljöer som dagtid är behagliga och
fulla av liv kan kvällstid kännas hotfulla. Detta kan till stor del härledas
till undermålig belysning. Förmågan att känna igen, se sin omgivning och
möjligheten till att orientera sig försämras avsevärt när solens naturliga ljus
ersätts av konstgjort ljus.
Får vi lov att spamma dig?
Syftet med denna uppsats är att beskriva och analysera innebörden av företeelserna spam och Permission Marketing via e-post. Vi vill undersöka vad som påverkar konsumenternas uppfattningar om spam och Permission Marketing i praktiken. Uppsatsen är en kvalitativ studie. Insamling av material har skett genom studier av litteratur och artiklar samt kvalitativa intervjuer med studenter vid Lunds Universitet. Våra intervjuer har visat att det inte finns någon klar skiljelinje mellan Permission e-post och spam.
Människors aktiviteter i det offentliga rummet - vilken betydelse har tiden på dygnet?
Det här kandidatarbetet utgörs av en fallstudie med två exempel på offentliga
rum i Göteborg, Götaplatsen och Kungsportsplatsen. Där har människors
aktiviteter observerats genom dold, delvis deltagande observation under olika
tillfällen på dygnet. Uppsatsen undersöker förhållandet mellan det offentliga
rummets fysiska utformning, tiden på dygnet och människors aktiviteter. Syftet
är att skapa större förståelse för hur människor påverkas i det offentliga
rummet och vilken betydelse tid har för planering.
Det som setts och hörts under observationerna har beskrivits i
fältanteckningar. Fältanteckningarna har sedan tolkats med utgångspunkt i
uppsatsens teoretiska perspektiv och begrepp.
INFORMATIONSSYSTEM FÖR PALLHANTERING : Pallet management software
BackgroundToday a common approach to solve a complicated problem is to assemble a temporary workforce in order to solve the problem by working together within a project. One of the difficulties with working in projects is to maintain the planned budget. Working hours and costs are often exceeded. Many companies presume that any certain project will succeed, a presumption that leads companies not to anticipate risks involved in a project. In companies today there is seldom time for evaluation or moderation of a project, in order to have time for evaluation there is a great need for an adequate planning of the project.IntentThe intention with this study is to create a model for planning, budgeting and evaluation of projects within consultancy companies.MethodWith the help of interviews and discussions within the group Hamnar och Byggkonstruktioner at Sweco has evidence to present a proposal on planning, budgeting and monitoring been developed.ResultsA model has been developed to ease for consultancy companies to plan, budget, monitor and evaluate projects.
Kartläggning av ruttplaneringsprocesser för rundvirkestransportörer
Transportation represents 10-15 % of wood supply costs. It is therefore important to improve efficiency in the transport system to decrease these costs. The aim of this study is to map the timber vehicle routing processes used by a sample of timber hauling contractors and to identify possible links between the vehicle routing process and service and economic variables. The study was carried out at Södra Skog in autumn 2008. 15 timber hauling contractors were sampled and interviewed about their work with timber transports.
Trygg i stadslandskapet? Ett exempel på genusperspektiv i stadsplanering :
Safe in the cityscape? Gender aspects on spatial city planning
In this thesis, theories regarding gender and spatial planning are applied to the comprehensive plan Fortuna och Hemgården in eastern Malmö. Independent of factors like class, ethnicity and age women experience lack of safety to a larger extent than men do.
Today, safety aspects on housing projects is scarcely a controversial issue, quite the contrary. However seldom are the central terms such as safety and security defined. Research has shown that women feel safe when they experience little risk of being subjected to violence; security is deeply interconnected with feeling safe.
Överviktiga barns fysiska aktivitetsnivå
Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.
"Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna
The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.
Elevers värderingar om bedömning och uppfattningar om betyg : En kvantitativ studie om betygskriterier, planering och betyg
AbstractThe purpose of this study was to investigate students' perception of their grades in relation to the grading criteria in physical education. To investigate this used issues: how values and experience rating criteria? How do students their teachers' planning of lessons? How do students grading assessment in physical education and what they believe is important? The method used was a questionnaire with closed questions. The answers were given on a six-point scale, ranging from 1 = "not true" to 6 = "totally agree". In a qualitative analysis of the quantitative material.
GULLBERGSKAJ ? PARADIS? En exposé över drömmarnas kaj
The purpose of this graduate thesis is to illustrate what could be theeffects of urban renewal carried out in a too hasty manner, the pointbeing that there could be features which have (yet) not been identifiedand therefore are lost if the planning of the city is not given theadequate amount of time and resources.Through a case study located at the wharf of Gullberg (Gullbergskaj)the significance of urban fringes and areas without too strict of aplanning are highlighted. Some guidelines to successful and consideratecity development are somewhat suggested.The survey is mainly based on two types of sources: contemporaryphotography and interviews with a number of people who are allresidents or tenants at the Gullbergskaj. Their testimonies regardingGullbergskaj and their use of this particular environment are used to drawconclusions of the qualities, which are not the typical cultural-historicalqualities but rather a quality defined by the user (of the quay), held by thissection of the Göta älv shoreline.This thesis is also concerned with the potential impact on the qualities ofGullbergskaj, was it to be the object of city renewal.The results of the study are compared to debating articles published in thenewspaper Göteborgs-Posten for a wider understanding of Gothenburg as atrademark, and the public opinion regarding the city planning related toCentrala älvstaden..
En montörs vardag : Bravida ventilation Uppsala
Bravida is one of Scandinavia's leading suppliers of technical installations and services. According to Bravida an installer loses around 35 per cent of their daily work. It?s the time aspect that?s going to be examined in this thesis. The purpose of this thesis is that the student in question is to investigate the activities of the installers that works with this project, identifying where and how time losses occur and come up with suggestions for improvement.Methods used in this work is literature studies, observational studies and interviews.
Uppsala centrums gator : möjligheterna för stensättning
Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.
Kultur i förändring : En vidgad syn på kultursektorn och dess roll för samhället
How can you do a right measurement of culture as well as with other social sectors and with what can culture contribute when it comes to a town´s development? We found out that in Linköping the regional federation Ostsam recently (2005) started mapping the region's creative centers in order to look into the spreading of the culture in the county, and then use the uniqueness of the culture as an advantage in society- planning contexts. The reason was that both municipal - and State directions detected that the culture has a broader importance when it comes to building up society and infrastructure than earlier considered. This is called Cultural planning and is the foundation- method that Östsam used when working with their new projekt The creative sector. The outcome of the Östsam study resulted in an exciting study basis to work further on with and to examine through own demarcations and directions.This research manages the matter of the creative sector as an extension to the cultural sector.
Entreprenöriell marknadsföring - Hur marknadsförs småföretag startade av entreprenörer
Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av
entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida
marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch
som denne är verksam i.
Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie.
Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid
intervjutillfället lade vi även fram ett case för att få en djupare insikt i
hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar
i olika branscher. Vi utgick i stor ut-sträckning från Carson och Gilmores
modell av småföretags entre-prenöriella marknadsföring.