Avsikten med detta examensarbete är att utreda möjligheterna för och föreslå lämplig bebyggelse i Västra Sörhaga, Alingsås. Vid en första anblick ser Västra Sörhaga ut att sträcka ut sig över ett mycket stort område. Men Västra Sörhaga begränsas också av flera faktorer. Jag kommer i detta arbete visa hur den byggbara marken för bostäder reduceras av olika omständigheter och hur dessa kan återerövras..

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Our bachelor thesis is a visualisation made in 3D-graphics of how the horserace track in Tingsryd perhaps will look like in the future, complete with a miletrack, steeplechase, and other horserace courses. Today, the race track is only in it?s building phase. The inner field-group in Tingsryd needed presentation material to show their eventual sponsors, so they contacted us at Media Technology, and we instantly decided to give their idea a try..

This study was an assignment for the company Holmen which is located in the region of Örnsköldsvik, Sweden. The study was focusing on the responsibilities of a forestry planner during the planning season. The study was investigating about how much time the planner spent in the office, in the car and out in the forest. Any other issues that would cause delays were also identified. To be more effective and to increase the number of objects to a district bank, a better preparation in the planning stage (for thinning?s or clear cuts) is needed as well as faster transition on to the next area.

In metropolitan areas where the exploitation pressure increases, also the importance to point out nature areas grows, both for the sake of outdoor life and for biodiversity conservation. Since nature conservancy and spatial planning constitute two different parts of the municipalities land use control, a case study has been carried out in two municipalities in the Stockholm region, Huddinge and Järfälla. Both these municipalities have protected about one third of their land and today there are plans to repeal parts of the reserves to enable exploitation. This thesis shows ? from the theoretical concept of sustainable development ? officials, politicians and non-governmental organizations perspectives on questions concerning land use together with the work with nature reserves and repeals.

Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.

To have a tool that guides you when you work with a complex system can be helpful since the complexity of the work can be reduced. In this thesis I explore the possibilities to use a helper application whilst planning installations of access control systems. The purpose of the application is to provide support during the planning and at the same time make the user aware of the limitations that exist in the access control system ARX Access. By combining early user input and the theory of formativity, the result became an application written in Java..

This paper describes the integration of environmental assessment in Swedish municipality comprehensive planning through a chosen case study. The implementation of a new EGdirective in Swedish law, concerning Assessment of the effects of certain plans and programmes on the environment, should lead to some changes in the way Swedish municipalities' deals with environmental issues in their comprehensive plans. This could later on lead to new preconditions for municipality comprehensive planning. The purpose of this study was to investigate how the planning organisation in the municipality adapts to new regulations for impact assessment of comprehensive plans required by the Planning and Building act. Secondly the purpose was to partly participate in the early stages of the planning process and thereby indicate and identify possible environmental impacts regarding the aspects of land and water. This was done as a case study in a well defined part of the process.

This text answers the questions how do we define what a campus is, how the concept of the campus came to exist and how it is used today, and how the Blekinge Institute of Technology (BTH) campus can be designed according to site conditions and the conclusions drawn from case studies at Chalmers University of Technology and Karlstad University. The purpose of the case studies is to gain insight into their campuses advantages and disadvantages. This finally results in an interpretation of how the Blekinge Institute of Technology campus can be planned. A campus is the area of land on which a college or university and its surrounding buildings resides on. Campus as a concept meant a field at first, it later evolved at American universities due to their design of college campuses.

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

?Street prostitution, why there?? is about how the physical planning and physical environment affect the localization of street prostitution in Gothenburg. The aim is to increase the understanding of how social security is linked to man's immediate environment and are influenced by the physical environment. Important concepts that are explained in the paper are social security, prostitution, and physical planning.This study deals with theories about the factors that may influence why criminality localized to a specific area, such as legislation, urban planning and community. The study conducted interviews with the Gothenburg Police, Västra Götaland County Administrative Board, Gothenburg City, Stadsmissionen and Mikamottagningen.

?One-to-one marketing? är en marknadsföringsidé där relationen mellan kund och leverantör står i fokus. Den kunskap om en specifik kund som leverantören får via relationen kan användas för att utforma erbjudanden anpassade för just den kunden. Erbjudandena är ämnade att påverka relationen positivt och göra kunden lojal till leverantören. Nya tekniska hjälpmedel har medfört att information om kundens preferenser kan lagras och bearbetas för att därefter användas till att utforma dessaerbjudanden.

This case study, ?The sense of place in a courtyard in Gothenburg?, examines whether the city planners? vision correspond to the residents? perception regarding the sense of place and the physical environment in a courtyard in Gothenburg. By carrying out a questionnaire survey, the inhabitants? perception has been explicated, which we have then compared to the total vision for the design of the courtyard that we have gathered from doing interviews with the planning executive, the developer and the landscape architect as well as reviewing the development plan. The study has shown that the vision coincides relatively well with the residents? perception, but it differenciates when it comes to social aspects.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.