This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

Den senaste tiden har intresset kring ekologisk bebyggelse vuxit. Passivhus är en teknik som växte fram under 90- talet och som pressenteras som ett miljövänligare och effektivare alternativ till modern regelverksbebyggelse. Men är det egentligen så? I den här uppsatsen används teorin om ekologiska fotavtryck för att presentera, resonera kring och jämföra de båda byggteknikerna. Utöver detta pressenteras ett planförslag för exploatering av området Himlabacken i Vetlanda..

Title: Creating high awareness ? A study in how a company can create awareness with cost efficient marketing methods. (Skapande av hög medvetenhet ? En studie i hur ett företag kan skapa medvetenhet med kostnadseffektiva marknadsförings metoder).Authors: Alexander Edlund and Fredrik HanssonAim: Our aim is to reveal the pros and cons of cost efficient marketing and decide which cost efficient method works best in creating awareness. We also want to determine if the methods can be integrated in a successful way to achieve greater awareness.Method/Material: We have made a qualitative approach by conducting three in depth interviews with the company Bluetooth SIG?s marketing director Anders Edlund.

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

For a long time I have felt that there is a lack of time planning productson the market that attracts me to use them. Therefore I wantedto explore the possibilities of developing something that I reallywanted to use.At first I tried to come up with a more general tool for planningand structuring time, different from the products that are alreadyavailable. But soon I found it more interesting to see myself as theprimary user. This way I felt that I could experiment more and Ididn?t have to take things like production, cost and possible targetgroups into consideration.As I set out with an aim to try and understand my own problemswith planning and structuring time the project became a very personalone.

The purpose of this essay is to study how the local creators of a "master plan" for the swedish city Kristinehamn, the years between 1940 to -43, looked on their planning. It is an analysis of ideas case study. A hypothesis is upheld for the research: that the local physical planning had largely extended ambitions what regards central state control in a way that is similar to planned economy. Questions that are asked include: Was the planning assumed to be a tool for the state to regulate the environment? Can the planning be seen as a mean to control the society in time and space? The essay search for verification of the hypothesis by a theoretical analysis apparatus made upp of ideal types.

 The sawmill industry is a relative fragmented industry that is in an economic upswing andwith a hard competition. The customers have high demands on their suppliers and the highcustomer demand make it necessary for the companies to make a streamlining in planningand production. For that reason it is very important that the planning- and productionprocesses aren?t to complex and with a simple structure.The purpose of this report is to study and map out a marked out part of a planning- andproduction process, from adjust works to final delivery, at a company in the sawmill industry.Different methods have been used for the report, among others interviews and subordinatedmaterial.We have mapped out a marked out part of the planning- and production process at theCompany. This part we have studied, and we have analysed the process it self and otherthings connected to the process.We see the planning- and production process in the Company as complex.

I Skåne pågår i dagsläget planeringsarbetet för spårvagn i de tre största städerna; Malmö, Lund och Helsingborg. Hur kommer det sig att samtliga Skånes tre största städer med så pass olika förutsättningar och storlek planerar för spårväg samtidigt? Är det ett resultat av ett ökat resande eller finns det andra, mer visionära faktorer som styr? Arbetet syftar till att undersöka och jämföra tre städers val av spårväg utifrån de undersökta städernas visioner och morfologiska förutsättningar. Vilka är de avgörande faktorerna i valet av kollektivtrafik, hur motiveras valet och vilka effekter förväntas ett sådant val ge staden? Den övergripande frågeställningen är; hur motiverar de studerade kommunerna att planera för spårväg? Tre fallstudier har genomförts i studien för att möjliggöra jämförelser mellan fallen. Det finns spårvägsplaner på flera håll runt om i landet så som i Linköping, Uppsala och Jönköping.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

En utbyggnad av shared space har skett och sker runt om i Sverige, Europa och övriga världen. Utbyggnaden har föranlett en debatt kring ämnet som handlar om stadens funktion och om människors tillgång till staden utifrån sina villkor. Det finns ett kunskapsbehov i kommunal planering när det gäller utformning och val av plats för shared space, vilket är en av anledningarna till examensarbetet. Syftet är att formulera och pröva en arbetsmodell som kan vara vägledande i arbetet med etablering av shared space, där fokus ligger på prioriteringar mellan användare och begreppen: stadens karaktär, tillgänglighet, trygghet, trafiksäkerhet och miljö. Dessa utgör kvalitetsbegreppen i planerarhandboken; Trafik för en attraktiv stad.

Vad kan räknas som attraktivt? Är det helt upp till en plats besökare om platsen är attraktiv eller kan det påverkas av den fysiska planeringen? I detta arbete kommer begreppet attraktivitet diskuteras och definieras utifrån vald litteratur. Principer och riktlinjer på saker som kan bidra till attraktivitet i det offentliga rummet kommer att lyftas fram och tillämpas på stortorget i Karlskrona för att först se om torget redan idag kan räknas som attraktivt samt förslag på hur det kan förbättras utifrån framtagna kriterier..

Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is suitable for a two way communication model has its difficulties and risks as well as its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial messages we are used to. Risks in the sense that the message, if not properly aimed and phrased, can be turned overnight into something that humiliates the company and possibly harm its brand.The difficulties in creating such a campaign is to create something that will catch people?s attention, discuss and forward it, while at the same time avoid getting hurt.We aim to describe the internet from a cultural context, and from that point of view explore the types of misunderstandings which often seem to happen when a corporate message is created and sent out in social media, how to avoid putting the image of a company in danger when doing this, and examine if there is ways to know how the message will be received.

This thesis seeks to investigate the relationship between municipal policy for housing supply and the planning of new housing in Sweden. Through a case study of Göteborg municipality and a comparative content analysis of Göteborgs policy for housing supply and a number of plans featuring housing the analysis seeks to investigate the effect of policy for housing supply as a tool for securing the demand for housing in the Swedish municipalities. The thesis also seeks to discuss its findings using theory concerning the implementation of policy and the general planning situation for Swedish municipalities today. The result of the analysis shows that most plans fail to regulate most of the content suggested in the policy for housing supply, particularly regarding aspects such as pricing, type of housing and type of ownership. The result also points towards a relationship regarding the prevalence of municipal land contracts and compatibility to policy for housing supply as well as a connection between how extensive the plans are in their proposed land use and their compatibility with policy for housing supply. Using theories of policy implementation and the municipal planning situation, possible explanations for the findings of the analysis could be a split in responsibility between the formulating and implementation of the policy for housing supply and its contents, a lack of resources of means for implementing or the prevalence of special interests when attempting to convert policy to plans..

Examensarbetet handlar om utveckling av de centrala delarna samt stationsområdet i Vårgårda tätort, Vårgårda kommun. Syftet med arbetet har varit att förtäta med ny bebyggelse i de centrala delarna av tätorten samt att effektivisera ytan och området vid stationen. Arbetet är tänkt att kunna användas som ett idéunderlag av kommunen för deras framtida utveckling av tätorten. Litteraturstudier har gjorts kring ämnet stationssamhällen och en inventering av planområdet har gjorts. Som analysmetoder har jag använt mig av Kevin Lynch, SWOT-analys, en enkel bebyggelseinventering för att skapa riktlinjer för ny bebyggelse samt även besök på orterna Herrljunga och Uddevalla, där jag studerat lösningar på stationsområdena för att se hur dessa orter löst problemen med de nya funktioner som måste irnymmas på ett äldre stationsområde.

Att genom analys av en mindre ort, hitta och lyfta fram värden som planmässigt kan höja ortens attraktivitet..