Intense competition and pressure from various Market participants is prevalent in today?s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the Market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales.

ALMI Business Partner operating in the years 2008-2010 a project called Vivan which is about innovations made by staff in the health care profession. The project Vivian is to bring new products to the Market by establishing new companies. We have looked at why health care professionals to a lesser extent than other professionals choose to start businesses. Another question raised is why it is mostly men who have chosen to start their own business in the female-dominated health profession. Traditionally, men have as an advantage over women in the corporate Market in Sweden.

Problem discussion:To be competitive in a changeable environment, as the video surveillance Market, in a time when the company and the Market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers? needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main task to support local sales offices around the world in their work with different sales projects. Because of the number of ongoing projects Sales PM needs to be able to screen among these and focus on those where their help will be most valuable for the company.

The Stockholm office Market segment have for a long time been considered a safe havenwhen it comes to withstand negative turmoil in the form of rental compression due toeconomic fluctuation, especially in the CBD demographic. Recently however, a large numberof banks and institutions, amounting to some 200000 square meters, have decided to relocateto more peripheral locations with the aim of cost reductions on rent. This mass exodus isstudied with focus on rental dynamics as the result of increased vacancies. Other variables arestock changes and employment. The method is econometric combined with an interviewseries.

This thesis describes how the development of a mechanical enclosure to an alarmsystem proceeded. The project was made on behalf of Inferno Light Indusec AB.The goal set to this housing would offer a home alarm in which Indusec?s uniquesound system would give the customer a new alternative on the Market. They wantedto, among other things, create an aesthetically but at the same time affordable alarm.The aesthetic theme is something that is missing in today?s Market.

Today´s roofing of dwelling houses is a very time consuming procedure, which includes a lot of different steps on the construction site. Not only does it cost a lot of money, but often do problems with rot and mold occur in the attics of houses today. The use of prefabricated modules has seen a great breakthrough in the field of construction of dwelling houses; at least when it comes to foundations and walls, where this type of approach makes the construction process way more efficient. What no one previous has succeeded to develop is a corresponding system for roofs that meets the demands of a dwelling house. Accordingly the goal of PlusTak has been to come up with a proper module system for roofing of dwelling houses, where the roofing is completed to meet the demands of the Scandinavian Market. During the project a lot of effort has been put into customer contacts and the usability of the product, as well in the manufacturing process as on the construction site. This development has gone hand in hand with several practical tests and tryouts.

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination Marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their Marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination Marketing reach their target Market and with the intention to identify Marketing channels that the entrepreneur uses.

Background: The last few years a globalization of the capital Market has occurred. This have led to that it is more important for the companies that their financial information can be compared with other companies in order to compete on same grounds. In order to fa-cilitate for the companies within EU to compete with other companies and in order to strive for an internal Market EU decided that IFRS should be used by all listed companies within the union.Problem: In 2006 the first financial reports according to IFRS will be published, and then it will be interesting to investigate how the companies have chosen to communicate the transition to its stakeholders. According to IFRS some information is compulsive but the companies have chosen to disclose voluntary information to a different degree.Purpose: The purpose of this study is to describe to what extent the Swedish listed com-panies have reported the transition to IFRS in their consolidated financial statements.Method: In this essay a quantitative method have been chosen in order to find general re-lations. The data collection is done with help of an evaluation model that have been devel-oped for this study.

Frågeställningar:På vilket sätt påverkas personalens arbetsmotivation av personalkostnadsbesparingar?Vilken betydelse har arbetsmotivationen vid personalkostnadsbesparingar för det finansiella resultatet på kort och lång sikt?.

The continual challenge? A case study of sports clubs MarketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

This Master?s thesis explores and describes the beliefs, values and norms in a selection of five Swedish municipal cultural policy documents approved 2005-2007. The comprehensive question is: Which ideological traits characterize cultural policy in the chosen municipalities as communicated in their respective cultural policy vision document? The method used is ideology analysis. Ideal types based on a model by Dorte Skot-Hansen are used as a conceptual framework, illustrating three different rationalities in relation to cultural policy: the humanistic, the sociological and the Market oriented.

This thesis is a product development project that was performed at Alfa Laval Tumba AB. In the past Alfa Laval have manufactured gas separators for engines where gas flows were cleaned from oil. A new business area for this kind of technology has shown to be the manufacturing industry where oil mist has to be separated from the vented air. Therefore a new and bigger design is needed to be able to handle the greater gas flows. A product like that would be a strong competitor on the Market when the maintenance would be low in comparison to today?s equipment.During the project several concept suggestions were developed using customer interviews and research as input.

B-uppsatsens syfte är att analysera hur Abecita genom en märkesutvidgning kan utvecklas för att nå ett nytt segment som skall utgöras av den unga trendiga kvinnan. Litteratur kring redan existerande uppbyggnad av varumärkens identitet och image har studerats för att efter ovan nämnda riktlinjer kunna presentera den unga trendiga kvinnan hos Abecita. Sortimentanalyser och trendanalyser av material och snitt som skulle kunna användas i underkläder för att attrahera en mer ungdomlig målgrupp ligger också till grund för produktutvecklingen. Engelsk titel: Product development through brand extension- how Abecita can reach a younger target groupEngelska nyckelord: product development, brand extension, line extension, product segment, underwearSammanfattning på engelska: The essay aims to analyse how Abecita through a brand extension can be developed to reach into a new target Market that will consist of the young trendy woman. In order to theoretically design a new Market, literature on existing brand image and identity have been studied in order to find the young trendy woman at Abecita.

The main purpose of this Master?s thesis is to do a benchmarking study of the Marketing activities at the public library of Valdemarsvik. The purpose is also to describe and get a deeper understanding of benchmarking as a method for improving library activity. Four major problem areas are addressed: How can one use benchmarking as a tool to achieve change? How can one learn with benchmarking? What similarities and differences are there between benchmarking and other similar methods for competence development? Is benchmarking better than other similar methods for competence development? The empirical approach was qualitative and the method chosen was action research.

Sweden's government is dedicated to the goal of having a vehicle fleet that is independent of fossil fuels by 2030. Achieving these goals requires, among other things, new types of fuel that give lower net emissions of carbon dioxide. The present Market includes stations offering lowlevel blends of renewable fuels in conventional diesel as well as some stations offering renewable fuels only. The purpose of this study is to survey purchasers? attitudes to the use renewable fuels in roundwood and bioenergy transport in forest- and energy companies. The study was based on qualitative interviews through a combination of face-to-face meetings and telephone interviews with each sample group. The total number of respondents was ten (10), consisting of five (5) from forest companies and five (5) from energy companies. Transport service purchasers were generally positive to renewable fuels and considered these necessary in the future.