Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

The purpose of the thesis is to investigate whether a higher income make individuals more likely to exceed the speed limit. In addition to income the variables age, sex, perception of the speed of the average driver and offense history for the last three years are taken into account.The method used is based on a survey performed at the mandatory annual motor-vehicle inspection (Bilprovningen). 177 individuals were asked to participate, of these, 124 completed the survey which in turn left us with 117 usable observations.The analysis is based on two forms of regression, a linear regression and an ordered logit regression to confirm the results for the ordinal data.The final model indicates a result where income and age are statistically significant. Sex is considered insignificant for our data material and is excluded from the model. Age has a negative effect on the propensity to exceed the speed limit while income has a positive effect.

AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

The domesticated rabbit stems from the European Wild rabbit and researchers have found that they share most of the characteristics and behaviors of their wild ancestor. They form mating groups in which strong hierarchic orders are formed and they are known for their ability to dig warrens which serve as one of the most important resources for this species. Although research has been performed to increase the welfare of rabbits kept in laboratory settings little is known about the housing, behavior and welfare of the pet rabbit. Among the research that has been performed within the area results have shown that the animals are kept in small solitary cages and that although many rabbits are purchased mainly for the children many animals cannot be handled by children due to display of aggression. Another conclusion drawn is that the animals are kept in ways that differs greatly from their natural environment.

Socialstyrelsen, i sin roll av tillsynsmyndighet för den läkemedelsassisterade opiatvården, utfärdar riktlinjer för detta arbete. Av dessa framkommer vissa skyddsfaktorer av särskild vikt, vilka har operationaliserats i en factorial survey med en randomiserad och en standardiserad vinjettkomponent. Dessa bedömdes av yrkesverksamma inom underhållsbehandling, totalt 38 personer. Materialet bearbetades genom multipel regressionsanalys. Resultatet visade att tre av variablerna - psykosocial intervention, boendesituationen samt familjen/nätverkets stöd, har ungefär lika stor påverkan på bedömningar.

Background Svenska Spel is a regulated company run by the state and government, where CSR, community and social responsibility is in focus. The highly regulated Swedish gaming market has in recent years become more exposed to competition by foreign unregulated betting companies thru Internet.Problem discussion There are two views regarding CSR and how they are affecting competitive advantage and profitability. On one hand, it suggests that companies foremost shall focus profits and act in the best interest of the shareholders. On the other hand, it connects CSR to be a contributor to competitive advantage that increases the company?s profitability.Problem formulation Svenska Spel is competing with other betting companies who doesn´t act under the same conditions, betting companies that don´t have a responsibility to the state.

Abstract:Today many adolescents have access to computers and mobile phones.  They prefer to socialize through these means which has led to a new kind of bullying, the electronic bullying. The purpose of this study has been to examine the electronic bullying from the perspective of gender, anonymity and the consequences that it may lead to. We have chosen a quantitative approach by using a questionnaire survey targeting young people between the ages of 15-16 years in Kalmar county. 163 respondents took part in the survey, 78 girls and 85 boys. The gathered material is presented by means of contingency tables and has been interpreted by gender socialization, deindividuation and dehumanization.

The average age of the working population in Sweden is increasing, along with the number of retirements. Meanwhile, the number of people entering the labour market is declining. In order to avoid a loss of key skills and competences because of the resulting labour gap, and to ensure future economic growth, it is vital to utilise the aging labour force more efficiently. Nevertheless, many Swedish companies are inefficient in managing their aging workforce. In fact, it has emerged that senior workers in Sweden are discriminated against their age and not attractive on the labour market.

Trade is the driving force for economic development. A greater equity in international trade can improve the livelihoods and the well being of producers in developing countries. The small-scale farmers have limited resources and have difficulties to get access to the international market. As a result of this, the Fair Trade movement has been developed and has now formed a trading partnership between the producer and the consumer. This study analyses if the Fair Trade movement can be a way for the workers in developing countries to achieve more justice in their production manner in the international trade of cut flowers and continue to be an important competitor of these products, but with better livelihood conditions. My method has been to do a comprehensive literature study of the Fair Trade movement, in which I describe the certification process, and the market of Fair Trade in Sweden.

A number of publications has been produced for two companies in Dalarna, Utvecklingshuset andSkönhetsbanken.Utvecklingshuset is working, among other things, with stressyndroms and by treating crises. Theirpublications consist of a number of product sheets, a folder and a brochure. They want to use the publicationsfor information to their customers.Skönhetsbanken is a beauty saloon who will have a brochure to mediate the services they can offer.Photos have been taken, existing and for this purpose written texts have been used.The softwares Adobe Photoshop 7.0 and Adobe Indesign 2.0 have been used for all publications andthe work with producing these has been satisfactory.The effect of a good cooperation with the companies has resulted in that they are pleased with thepublications and feel that they have been part of the end of the results.All of the publications have been or will be printed with digital printing methods, which is the reasonfor the choice of the litterature survey.The survey deals with, among other things, how the digital press works, which papers that are suitable,economic aspects and what a graphic designer should have in mind when it comes to graphic productsthat will be printed with digital printing methods..

The purpose of this study was to show how the Hybrid Larch (Larix eurolepis x) are used by large herbivores in terms of grazing and fraying. More specifically I studied how impact on the seedlings was affected by forest stand area, tree height and stem density (stems/ha).The survey was done in Jönköpings county in southern Sweden. About 50 % of all stems that are measured are damaged by grazing and 5,8 % was damaged from fraying. The conclusion of the study is that the biggest influencing factor is the height of the seedlings. The size of the stands and number off seedlings per hectare have almost no impact on the injuries on the seedlings. Fraying are common on trees smaller than 3 meters, and doesn?t occur on trees above that height.

Problem:How should a smaller investor behave when investing in the stock market and what knowledge should he have about the business he´s investing in? Purpose:The purpose of this thesis is to give the smaller investor a tool for investing in the stock market. The thesis aim to illustrate, through key ratios, what companies an investor should look for when investing in a company. Method:By studying already existing theories and then apply them on the thesis. The theories was then developed and refined to evolve to the finished thesis.

The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if companies aregoing to be successful they need to have access to the most reliable suppliers, and also offer theircustomers products with high quality to attractive prices. It is therefore of highest importance toevaluate and choose the right sourcing strategy. Product category and type of organisation aresome of the factors that will determine which strategy that is most appropriate.

This bachelor thesis describes why investors should invest in environmentally certified buildings instead of non certified buildings. The report provides an overview of possible factors influencing an investor in the investment process of an environmentally certified building. The report explains why building companies find incentive to build green buildings and how a cash flow method can be adapted so it can be used in the valuation process of an environmentally certified building. Environmentally certified buildings are used as a strategy to reduce emissions that threaten the environment as well as a strategy to obtain market shares for the building companies. This report focuses on the economic advantages of an environmentally certified building.The construction- and real estate industry stands for approximately 40 percent of the energy consumption in the world.

A reforming trend is captured showing that countries are shifting from defined benefit pension systems towards defined contribution systems. The reforms have been justified through predictions that the defined benefit systems will not manage to provide good enough pensions to members in the future. The newer defined contribution pension plans often include individual financial accounts where individuals have the possibility to choose how a part of their pension savings should be invested. Sweden was early to introduce such a system, which at the moment provides more than 800 funds to choose from. The aim of this thesis is to capture the market risk associated with these individual investments and does so by using Monte Carlo simulations for six selected pension funds.