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3285 Uppsatser om Market segmentation - Sida 44 av 219
Invandrares väg till arbete genom Arbets- och Integrationscenter
ABSTRACT
This research explores how the Work Integration Center (AIC) supports unemployed immigrants in acquiring jobs and how the practical work helps immigrants in entering the labour market. It employs qualitative research approach through semi-structured interviews staff members at AIC and municipal commissioners of education and labour market in the municipality of Malmö. Its aim is to examine how governmental setup guidelines were represented in the practical work. These guiding principles of the organization are presented at the top of municipality. The findings suggest that even if the staff has no knowledge of the official measures of the integration plans, they have implemented the aims and criteria in their work with the immigrants.
Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA?s
It has been found that customers in the home market perceive the retailer?s store image more positively than customers in the host market, even though this study has found that theretailer?s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA?smanagement and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers.
Design Management för Remote Control Sweden AB
This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..
Vad har påverkat utvecklingen av den etiska klädmarknaden? - En jämförande kvalitativ studie av Storbritannien och Sverige
There is a growing interest for ethical consumption, in general as well as in
the clothing industry. The consumption of ethical clothes is a complex
phenomenon though, where aspects such as quality, style, function, price,
time assets, accessibility and ethical attitudes affect the decision making.
Researches that have been executed show the diversities in development
between different countries. There are fairly strong indications that the
ethical clothing market is more advanced in the United Kingdom than in
Sweden and therefore these two countries are objects of this research.
The aim with this thesis is to describe and explain what have affected the
development of the ethical clothing market in the United Kingdom compared
to Sweden. For that reason a qualitative approach has mainly been used,
where deep interviews with people within the ethical clothing industry have
contributed to most of the empirical part. As a complement secondary data
such as statistics of the two countries have been used in order to investigate
our area.
One useful tool, among others, to investigate the macro environment is the
SLEPT model.
Betydelsefulla motivationsfaktorer hos unga vuxna som skall söka arbete : -Rädsla för att hamna utanför samhället
A young adult is defined to be in the ages 16?25 and it is during these years that they step in to the job market. Many young adults feel pressured by society to have a job and to keep it. There are motivational factors such as money, activity level, variation, social contacts and personal development that drives the young adult to want a job. The purpose of the study was to examine which motivational factors are significant and the difference between the genders.
Faktorer som inverkar på prisbildningen inom factoring
Banks have been some of the biggest operators on the market of business customers financing. When the Swedish Förmånsrättslagen was changed 2004 the banks became more restrictive to allow traditional bank loans. The change made it more difficult for customers to get their loans granted. For that reason customers had to find other forms of financing. Factoring is an alternative that means companies can mortage/sell their claim on customers to finance companies.
Fr?n rapportering till transformering: H?llbarhetskonsulters perspektiv p? CSRD:s potential till h?llbar verksamhetsomst?llning
Humanity faces a major challenge with the climate and environmental crisis, largely driven by
reckless recourse use and greenhouse gas emissions by corporations. The EU?s Corporate
Sustainability Reporting Directive (CSRD) aims to standardise corporate sustainability
reporting, making practices more transparent and comparable. This directive seeks to enhance
sustainability practices and guide market forces towards sustainability, supporting the EU?s
goal of net-zero emissions by 2050.
Vad påverkar folkbibliotekens inköp av skönlitteratur för vuxna ? en jämförande studie av ett svenskt folkbibliotek och dess engelska motsvarighet
The purpose of this bachelor thesis is to do a comparativecase study between a public library in Sweden and one in England. Our aim is to examine what factors affect alibrarian in charge of purchasing fiction for adults and to what degree. We have used two methods of study, specifically semi-constructed interviews with two librarians and text analysis of policies in place at each library respectively. Our research questions share the above mentioned context and should therefore be read with that backdrop:-How is selection and purchase covered in the policies?-What selection criteria are used by the respondents?-What differences are there regarding the decision making? -How can the viewpoints be explained?Our analytical framework was based on three arguments namely market demand, quality and social inclusion when examining our material.
Trefaktorsmodellen : Undersökning på svenska börsnoterade aktiebolag
Previous work by researchers as Eugene F. Fama and Kenneth R. French, show that average return on stocks are related to a firms characteristics like size and book-to-market ratio. These kinds of patterns in average return is not explained by The Capital Asset Pricing Model (CAPM), and are therefore seen as anomalies. Fama and French have proposed a three-factor model, which captures patterns observed in U.S average returns associated with size and value.
Kringtjänster för fastighetsmäklare
The amendment of a law which is expected to come may well have a significant impact on the Swedish real-estate broke market. The law change will probably have an effect in the number of ways real-estate brokers will compete as a result of the increasing variety of services offered. In order to gain competitive advantages brokers must be at the forefront in the development regarding the changing market. To do so requires that the company chooses an appropriate range of peripheral services that are profitable. The problem is to choose the ?right? services to convey. The purpose of this paper is to describe the services that are in demand for transmission and how the agents can work to meet the demand of this new market.
Estimering av kapitalkostnad för onoterade företag
The cost of capital for traded companies is basically assessed on information from thefinancial market. Small and non-traded companies are lack of this necessary financialmarket information in order to determine an appropriate equity risk premium and tocompute the cost of capital.In the absence of financial information necessary for an external investor, it is difficult toevaluate a non-traded company with the Capital Asset Pricing model (CAPM), which isbased on the financial market information. It measures only the systematic risk, which isthe contribution of one share to the market risk of a portfolio. It is therefore important tofind models that reflect the small and non-traded companies? real business value and theirunique characteristics.
Marknadsundersökning för SCA Skog AB avseende utbor i Mälardalen :
The need of raw material does of course fluctuate but the long term view is an increasing demand due to the growing consumption of sawn timber products, pulp, paper and lately also biomass. This has led to a keener competition for wood. At the same time there is an ongoing structural change of a significant part in the Swedish wood supply market, the private forest owners. In 1992,
22 % of Sweden´s 335 000 private forest owner lived apart from their forest. In 2007 this figure had risen to 36 %.
Humankapitalets roll vid företagsvärdering
This study investigates a method for identifying human capital and its effect on company valuation. We devise a measure for the efficiency of human capital based on the personnel cost. We include all companies listed in the financial and industry sector on Nasdaq OMX Stockholm in an attempt to examine human capital and its effect on firm valuation. Our results indicate that a higher efficiency of human capital has a positive effect on return on assets. However, we find that our measure can be interpreted in two ways; either as a firm?s level of human capital efficiency or its dependency on human capital, to achieve its net sales and revenue.
Grundutbud av förpackningslösningar
Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.
Vårdnadsbidraget : En fallstudie av hur vårdnadsbidraget har påverkat barnfamiljer i Växjö kommun
The first July 2008 did the Swedish government introduce a new family policy, the child care allowance. This essay is a case study of how the child care allowance has influenced families and which possible effects that the child care allowance can lead to. In order to respond to the issue has family models been used in order to analyze the results from a questionnaire survey distributed to households which has become granted child care allowance in Växjö municipality. Therefore is this essay?s premier contribution to the social science a description of how families have reasoned and decided about their child-care.