The aim of this Masters thesis is to examine how the images of librarians are conceived and held by the public. It has often been claimed that librarians are subject to widely spread negative stereotyping. My purpose is to study the nature and origin of these stereotypes. Since popular media is one source of these stereotypes and images I have chosen to look into how librarians are characterized in 20 Swedish novels written between 1982-2002. The questions this thesis aims to answer are: What images of librarians occur in the novels? How are the tasks of the librarians respectively described in the novels? How are female and male librarians respectively described? The analysis of the novels is then compared with interviews with three professional librarians about their view of their professional role and their perceptions of its status and image.

This cross-sectional study investigated the use of health benefits in relation to the self-rated health of employees at two medium-sized industrial enterprises in Hälsingland. The method used to investigate this was through a self-designed questionnaire consisting 19 questions about health, lifestyle and health benefits at the workplace. A total of 100 questionnaires were distributed in the two companies, hence 50 surveys at each workplace. The response rate was measured to 88 % and 74 %, which means a loss of 6 persons and 13 persons. The results showed that Company nr 1 offers its employees a health benefits consisting of free access to gym in the company premises after working hours and financial contributions to training-cards.

AbstractThis report discusses how the intranet as a communication tool can bedeveloped to become a daily work tool. An intranet can help the organization to get information out to the employees fast, and the employees can choose when they want to take part of the information. This report also discusses how the functions and the presented information can be developed to be even better. The proposals has been developed out from information gathered from a survey,the people who has answered the survey has been given their point of view of the intranet, and also proposals for improvements, which we have implemented in to our theory part. There is no company or organization that uses the exact same intranet solution.

The purpose of this paper is to analyze the employers? responsibilities for rehabilitation ofemployees in Sweden, who due to illness or injury are unable to work. The process of therehabilitation will be analyzed in a gender perspective. A minor comparative study aboutrehabilitation in Denmark will also be carried out. The purpose is to see how the process ofthe rehabilitation is designed for those who due to illness or injury are unable to work, whichfactors that affects the rehabilitation and which differences there are between Denmark andSweden regarding the employers responibility for rehabilitation.

The application of the LSS law and how the public organization (Municipality of Hudiksvall) later had to reform their organization to fit the new demands is the foundation to this master's thesis. An internal evaluation was performed due to this reorganisation process within the social care department (LSS unit). The aim was to investigate and evaluate if the reorganization resulted in a better working environment and if the work load (distribution of work) became more evenly divided between the different unit managing directors. The primary empirical information to this master's thesis is collected from that evaluation report. The main aim of this master?s thesis is to answer if the organisational choice between specialised or de-specialised working tasks has an effect (experienced and measured) on the level of stress among the unit managing directors.

Who is the most typical woman in ELLE Sweden (2013)? In this study we investigated the typical woman represented in the Swedish fashion magazine ELLE (2013) for women. Does a typical woman exist in the magazine at all and if so ? in what words and roles is she described in? How is this woman perceived in relation to the male gender? Based on the theory of constructionism; that the gender (i.e. What is female versus male) is constructed in the society and that media has an affect on our physical and psychological well being as well as our behavior and thoughts, the investigation of the female gender representation in women magazines, was of great importance to us.

In this essay I study two novellas by Anne Charlotte Leffler, ?En bal i societeten? and ?I krig med samhället?. In order to do this, I use some of the differences between male and female writing that Ingeborg Nordin Hennel discusses in her study ?Ämnar kanske fröken publicera något??: Kvinnligt och manligt i 1880-talets novellistik. For the analysis of ?I krig med samhället? I also use the text ?Stabat mater? by Julia Kristeva.

The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

During the last decade of the twentieth century both ?manhood? and gender studies seems to have undergone changes. With the field of masculinity and the critical studies of men, added as ?subsections? of broader gender studies, new knowledge has been produced to better grasp the production of gender and power relations of patriarchy. During the same decade as the ?metrosexual? first appeared of the urban stage, acts of homophobia and attitudes towards ?manhood? seems to have changed.

The purpose of this paper is to examine how gender in Islam and Hinduism are described in textbooks for high school. The study was conducted using a qualitative content analysis and also using a feminist gender theory and postcolonial feminist theory. All textbooks are written or revised after 2011 when The Swedish National Agency for Educations? new curriculum came into force. Previous research in this area shows that it is most common that gender is treated in isolated parts within the chapters, but that there are textbooks that allows the gender perspective permeate the entire text.

The aim of this study is to examine how the Swedish writer Aurora Ljungstedt describes relations and desire in her En jägares historier, and what political message she tries to send her audience through that description.I have applied Eve Kosofsky Sedgwick?s theory of erotic triangles to the relationships in En jägares historier and found that they are structured in the way Sedgwick describes. The structure works to uphold and, when needed, re-establish patriarchal order in the book. Most female characters in En jägares historier are ? also in line with Sedgwick?s theory ? no more than articles of trade between men.

Companies and projects often face the challenge of creating something new to increase their competitiveness. In this process of creating something new creativity is an important factor. By using a creative approach and utilizing creative processes new innovations emerges. An industry that has grown in recent years is the computer games industry. Competition is fierce and for the companies to succeed, the product need that extra something to make it stand out among all the produced games.The project manager's role in the creative process and the ability to be creative within a distance based company is not something highlighted by previous research.

Human capital is professional service firms' most valuable resource and its quality is closely linked to the quality of its services. The purpose of this study is to investigate how professional service firms appraise their employees. A comparative study between an architecture firm and a management consulting firm is conducted with the aim to identify and explain similarities and differences in performance appraisal. Two qualitative case studies are performed and interviews as well as documents are used to explore the area. The thesis builds on a critical perspective and it has an explorative approach.

ABSTRACTIntroduction: Violence towards employees in the psychiatric ward is increasing at an alarming rate. Reports concerning the effect on the staff?s psychological health are disturbing. These workforces are those most affected by brutality and for ages it has been looked upon as a part of the psychiatric line of work. This viciousness is threatening the safety for both the personnel and the patients.