In this interview study I have examined eleven Swedish advertisers and professional communicators and their view of ethics in the advertising industry. The purpose of the study was to shed light on how they see their ethical responsibilites, as well as trying to understand how they reason in regard to ethics as a whole. The main research questions regard the distinction between business and economic responsibilities towards their clients and societal ethical responsibilities, which ethical questions are of importance to them, and how they believe the industry should be regulated.The theoretical framework of the study uses media ethics, social responsibility theory, media accountability theory, and stockholder and stakeholder theory as its base. The study was performed using a qualitative method through interviews and the interpretation of these. The results of the study finds that the consulted advertisers have set opinions of what they themselves would decline to work with for ethical reasons, and has also been able to identify five main categories of ethical issues that they attach great importance to.

The purpose of this essay is to examine how gender rolls influences the culture of substance abuse among women and their social situation. To demonstrate this we have concentrated our research to relate how scientists and the media describe problems of abuse among women. The method we used in our research was qualitative and we gathered information through literature, reports and articles.Our main questions are:Do the social attitude toward women and men differ and how does it affect problems of abuse among women? Do women use alcohol in a different way than men? How do social reactions and restrictions influence women? We also want to examine what position women substance abusers have in society. What similarities or differences are there between the image of women in general and women with substance abuse?The main result of the study is that we found discursive connections that show a rectification among scientists concerning substance abuse among women.

The aim of this thesis is to ascertain how primary school teachers would like to improve their mathematics teaching. The central questions for this research are:In what ways do teachers want to improve their mathematics teaching?How do the teachers justify their statements?What main features can be distinguished out of the teachers answers?Three interviews and seven surveys have been used to collect information from a total of nine teachers, at one primary school. Teaching pupils from preschool to sixth grade. The results have been analysed, interpreted and discussed using a drama pedagogical perspective, inspired by a holistic approach to learning.

Addition to the Skellefteå Kraft headquarters: The main part of this thesis is constituted by the work I carried out as project architect for the addition to the Skellefteå Kraft headquarters during the years 2005-2009. The work is presented in the form of a selection of drawings..

The application of performance-based pay system among enterprises is becoming more frequent. Performance-based pay systems is used by organizations in hope of increasing productivity and have become more flexible. Employees may perceive the performance-based salary as a motivator or a threat depending on lifesituation and personality. At a perceived threat, the employee may become stressed. Work-related stress has become a serious social problem that can have consequences for both companies and individuals.

This Masters thesis in Library and Information Science has the title The New Information Desks at Malmö Public Library . During the rebuilding of the library in Malmö a new information desk was developed. This desk differs to a great extent from conventional information desks used in libraries. The information desk is triangular with rounded edges which allows the librarian and the user of the library to work side by side without any physical barriers. The aim of this thesis is to explore the requirements for the information desks formulated by the library and how they are perceived by the librarians and the users of the library.

AimThe main aim of the study was to investigate the difference in bilateral deficit between rowers and sprinters during maximal eccentric/concentric muscle actions.? Are there any significant differences in bilateral deficit between rowers and sprinters?? Do the amount of years in practice effect the bilateral deficit?MethodFourteen male subject participants divided in 2 equal sized groups (7 individuals in each group; rowers and sprinters) performed maximal unilateral/bilateral eccentric and concentric muscle actions in a leg press machine at a velocity of 0.2m/s. The range of motion in the knee joint was 70° ? 140°. Dependent t-tests have been performed within each group pre and post test.

The purpose of this study is to determine which approach preschool teachers from a Reggio Emilia inspired preschool and a traditional preschool have on children, knowledge, learning and their own role in children?s learning. The two pedagogical approaches have different basic visions; Reggio Emilia follows the thoughts of Lori Malaguzzi and the traditional preschool follows the Swedish curriculum Lpfö 98. The main research questions asked were:What view on children, learning and knowledge does the preschool teacher from a Reggio Emilia inspired preschool have in comparison with a traditional preschool?Which role does the teacher believe that they should take regarding children?s learning?What differences and similarities can be identified in the teachers' perceptions?To carry out this study, I used a qualitative research method.

The main purpose of this Master Thesis has been to investigate issues concerning apple fruit quality in orchards of Äppelriket Österlen. The goal has been to develop a document, for future benefit towards growers and company management in the production of high quality apples.In order to investigate main issues of fruit quality, focus has been on statistics concerning apple varieties, age of the apple trees, new planting, orchard size and growers opinions. Nine growers have been interviewed to investigate opinions and contribution of different growing techniques to increased fruit quality. The investigation showed high age of the trees in production and low rate of planting of new trees. Differences in fruit quality were highest between small orchards. Most growers were satisfied with their fruit quality and with their own measures made to improve it.

The aim of the study was to describe what it's like to live with Multiple Sclerosis (MS) and experiences of social support and being received and met by health personnel. The method was a qualitative interview study of descriptive design and was analyzed using qualitative content analysis. Three women and two men (26-75 years) with MS from two municipalitiesin central Sweden participated in the study. The main results showed that the participants felt the disease limited everyday life. The majority described feelings of injustice being affectedby the illness, but they now have a new perspective on life.

Since the 1st of May 2004 Cyprus is part of the European Union. The Republic of Cyprus as a whole is part of the Union, but all of the advantages of the Union membership cannot be enjoyed in all parts of the country. Since December 1963 the Cypriot administration has been separated into two, a Greek Cypriot and a Turkish Cypriot, and since 1974 the country is also territorially divided. The Greek Cypriot political administration is considered to be the legitimate representative of the Republic of Cyprus, the Turkish Cypriot administration is only recognised by Turkey. Since the disruption of the country in 1963 the UN has been trying to get the Cypriot parties to agree upon a peace solution in order to reunite the country.

Since 1995 the musical Kristina från Duvemåla has been performed on many national theatre stages in Sweden and is still obtaining success and fame. It is based on novels by the famous Swedish author Vilhelm Moberg, Utvandrarna (1949), Invandrarna (1952), Nybyggarna (1956) and Sista brevet till Sverige (1959) that revolve around a Swedish family emigrating to the United Stated during the 19th century. This thesis investigates both the novels and the musical adaptation in a comparative way. Theory of adaptation and intermediality is used to analyse differences and similiarities of the stories used in the novels and the musical. It can be assumed that major changes were implemented in the adaptation of the main characters, specifically Kristina.

The main purpose of this essay was to understand and discuss the problems the Swedishmunicipalities have when missing the profession in cultural preservation area. I have madetwo case studies where competence has been present in one and absent in the other. FurtherI intend to find out what material the Swedish municipalities needs in their work with theconservation of built environment.The first case describes Vallentunas main intersection and the adjustments needed toseparate it from the local rail road. It identifies what the municipality deems importantsuch as sight lines and access to the old church area. The ability to illuminate these itemshad not been possible without the knowledge and early participation of an expert in thefield of cultural resource management.The second case revolves around an old croft in Österåker that was subject for a plannedresidential area.

Aim: The aim of this study was to describe intensive care nurses? experiences communicating with patients during mechanical ventilation.Methods/design: A qualitative interview study. Interviews where analyzed using descriptive content analysisSetting: Nine intensive care nurses from two different intensive care units were interviewed using a semi structured interview guide.Background: Past research has shown that patients during mechanical ventilation in the intensive care unit, feel very vulnerable and the helplessness of being unable to speak. These patients feels that they are completely dependent on the nurses and their competence. It has been shown to be very important that the patient feels included, acknowledged and respected.Results: The analyzed data resulted in a theme; through communication strive to preserve patients´ dignity and three main categories; create relationship to the patient, minimize patients´ vulnerability and don´t give up.

The main purpose of this project was to make a survey of the steam and electricity consumption at Akzo Nobel Functional Chemistry AB and give suggestions of how to minimize them. These three different areas were focused on. First to make a survey of all the most important consumers, second to find the electricity consumption of the air compressors and the amount of waste heat produced from them. The third area was to calculate a model of how much fresh water that is used during a cooling sequence in the water based heating/cooling system of the reactors and give a suggestion of a suitable reuse for this water.The main result is a total survey of the energy consumption in steam and electricity. The survey shows that the second largest group after drying is heating of ventilation which gives big potentials of reducing the total steam consumption if there is a way of being self supporting in ventilation heat.