Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate how advertising and PR / publicity can be measured with the same tools while designing this metric.

A key part in the development and verification of digital systems is simulation. But hardware simulators are expensive, and software simulation is not fast enough for designs with a large number of gates. As today?s digital zesigns constantly grow in size (number of gates), and that trend shows no signs to end, faster simulators handling millions of gates are needed. We investigate how to create a software gate-level simulator able to simulate a high number of gates fast.

Within the next five years about 15 % of the Swedish forest owners that will undergo a succession of ownership. Presently the most common way to acquire a forest estate in Sweden is to acquire it within the family. To decide to let go after a whole life as a forest owner and manager of your own land is for many people a hard decision to make and often requires a long process. The complex process that a succession of ownership often is includes both questions about economy, legal aspects and regulations, taxes and questions of more personal nature, often called soft issues. These personal aspects or soft issues are important and can if handled poorly or not at all negatively affect relationships in the family for a very long time.

Information overload occurs when the amount of information exceeds the individual s capacity to efficiently process and use the information available. In this situation information instead of being an asset becomes a load. This interview study deals with college students experiences of information overload when working on their thesis. Focus lies on use of Internet based information resources. The main result was that the students experienced information overload in specific situations and steps of the process.

Background: Depression is a very common disease and is caused both by the biological, physical, and psychosocial factors. At least 25 percent of women and 15 percent of all men are affected at some point in their lives. As a nurse, it is important to be aware of women's experience of depression to meet their needs for care.Aim: To illuminate women's experience of depression in order to better understand their needs for care.Method: Literature review in which ten scientific studies were analyzed and thematised. Eight qualitative studies and two studies of qualitative and quantitative method was retrieved from the database CINAHL Complete and PsycINFO. Keywords depression, women?s experience, experience of depression, female, nursing, major depression, women och social interaction were used.

Syftet med denna studie har varit att utvärdera och granska den första tidsperioden av det unika projektet Enskilda avlopp i kretslopp samt åtgärder som genomförts inom jordbruket för minskad näringsbelastning i Stavbofjärden tillrinningsområde i Södertälje kommun. Utmaningar med projektet redovisas också för att undersöka möjligheten för andra kommuner att ta efter initiativet. För att uppnå syftet har litteraturstudier och semistrukturerade intervjuer genomförts. Arbetet är en fallstudie av utvärderande karaktär och har genomförts i Stavbofjärdens tillrinningsområde.Problemen med övergödning är stora i Stavbofjärdens tillrinningsområde och idag arbetar man aktivt för att minska näringsbelastningen. Sedan tre år tillbaka pågår projektet Enskilda avlopp i kretslopp för att försöka minska övergödningsproblematiken och möjliggöra återföring av näringsämnen till åkermark.

Early contact with both parents is important for children and it is important to reach out to both mothers and fathers through parental education groups. Parent education program for fathers can lead to more fathers taking parental leave and becoming more involved in the care of their children. A lot of men lack support from the community after the birth of their child. The aim of this study was to illustrate district nurses? experiences of meeting first-time fathers.

The purpose of this essay is to critically review three different contributions to the agency ? structure debate from a political science perspective. My opinon is that the agency ? structure debate is one of the main problems within the social science. The theories which I will examine are Lennart Berntsons theory from 1974, Lennart Lundquists from 1984 and Walter Carlsnaes from 1992.

The aim of the present thesis is to examine discourses about teaching information seeking in upper secondary school teachers. The main questions are: (1) What different interpretative repertoires can be identified among teachers talking about teaching information seeking in relation to students? problem-based tasks? (2) How are these repertoires constructed and what functions can be observed? The theoretical framework is discursive psychology. Two teacher teams from two different upper secondary schools in the Gothenburg area participated in focus group interviews. Group A consisted of four teachers from the Individual Programme and group B of seven teachers from the Social Science Programme.

In the last decades, high speed cutting has become an attractive technology in the wood industry. The possibility of reducing global costs in addiction with an increase in productivity, were the main reasons for the enlargement of the use of this technology. As usual, these advantages are accompanied by disadvantages that should be carefully analyzed. If on the one hand cutting forces are reduced with increasing cutting speeds, on the other hand, the centrifugal forces affecting the tool are higher. Exposed to such high loads, there is a considerable risk of tool failure that embeds hazards for both machine and workers.

The main purpose of this paper is to describe and analyse how social worker on a specific Social Service Agency describe their experiences. My focus has been to concentrate on social worker, whose task is related to young people. The paper is presented from three different themes; work assignments, professional roles and projects in life. The central questions are; Which are the socialworker´s main tasks? How does the social worker see himself in his professional role? Have their expectations been fulfilled? Where do they get their motivation from? Which are the reasons why the job as social worker is so strenuous? I have interviewed four social workers (semi-structured interviews), and a qualitative method is used.

AbstractTitle: Cancer in media from a gender perspectiveNumber of pages: 33 (49 including enclosures)Author: Emma KreüTutor: Amelie HössjerCourse: Media- and Communication science DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men.

This study investigates the main question ?How can the small, blue spring bulb genera Chionodoxa, Puschkinia and Scilla be used in Swedish outdoor settings, with main focus on the genus Scilla?? This is done by answering four sub-questions: Which of these Scilla-species are hardy in Sweden? Which are their characteristics and habitats? What does their history of application look like? What is commercially available today? The aim of the work has been to make a survey of hardy and available Scilla-species, their character-istics, field of application and history. The purpose is to create a tool in the work with geophytes in different outdoor settings in Sweden, and to contribute to the discussion of new fields of application for bulb plants, such as Chionodoxa, Puschkinia and Scilla. The questions are answered through literature studies and discus-sions with knowledgeable persons in the field. First, an investigation and a survey of Scilla-species hardy and commercially available in Sweden, will be presented, where information of appearance, charac-teristics, habitats, varieties and historical and present application of the species will be found. With this background, a discussion around all the questions, today?s use and also new fields of application, has been carried through. The conclusions made from this study, are that there are today 15 Scilla-species commercially available and hardy for the Swedish climate.

This masters thesis aims at a discussion about whether the public library will be an educating and cultivating society institution in the future. The method used is a combination of interviews with library staff in leading position and studies of the public librarys relationship to cultivation and adult education in a changeable society. The work concentrates on two main questions. One is about what, and in which way, changes, that are important for the public library and that take place in society now or within the next ten years, affect the future activities of the library. The other is about the public librarys relationship to cultivation in general and in the future.

The main part of the goats in the world is located in developing countries, whereas active breeding programs are mainly restricted to Northern America and Europe. Goat milk can be processed to several products and goat cheese is the main product. An organized breeding program is carried out in France and Norway but is not present in Sweden. Important selection traits for milk producing goats include milk, protein and fat yield along with protein and fat content. Functional traits have been more important the past years and they have large economic importance for the farmers.