The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

The purpose of this essay has been to study the different discourses that are expressed in social welfare secretaries? assertions when they assess cases with elements of honour-related violence, intimidation and oppression. To do so I have used a discourse analysis theory and technique, based on three qualitative interviews with social welfare secretaries. The interviews were focused on vignettes, which were all fictitious cases with various elements of honour-related violence. One of the interviews was a focus groupinterview with four participants, while the other two interviews were individual.

The degree project was made forZetterbergs Industri AB. The company is market leading in Europe in the heavyvehicle industry, designing and building body systems for trucks.In their line of products is the hook lift called Livab, a flexible and uniqueproduct. The hook lift is often demanded by customers because its special ability tobe able to operate in situations with low roof clearance. The main operation principleof the hook lift can be described as a truck stand, laid down.There are two main versions of the hook lift Livab, AL 26 and AL 32. These are ofdifferent load capacity, 17 and 25 metric tons of gross weight respectively.

Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.

This is a Master´s Thesis based on my own idea instead of that of a company. It is a survey that focuses on finding out more about which part of the development process that is blocking the establishment of electronic scorecards on the golf market. Why has it not been introduced on the market in a larger scale yet, considering the technology we possess today? This question is investigated through interviews with the Swedish Golf association, and three companies that have chosen different paths to implement an electronic scorecard. The interviews focuses on finding out what developers and the association believe to be the main problem, before taking the next step in releasing electronic scorecards on a larger scale.

A study has been conducted on how organizations in Sweden administer costs of facilities management services internally. There are three main theoretical methods for administering costs. In the first method, costs are maintained on a central level; in the second method, costs are allocated and in the third method, internal transfer pricing is used. The aim of the study is to identify which methods are applied in practice, to evaluate whether the methods fulfill their intended purposes and to study the relationship between the methods used and the cost level of facilites management services. In practice, a large diversity of methods are used for facilities management costs.

In May 1675, the local court in the northern Swedish parish of Nordingrå, which had approximately 1,000 inhabitants, held a preliminary investigation on 113 persons accused of witch-craft and superstition. For the majority of the 113, the main accusation was to have travelled to Blåkulla, a place where witches according to Swedish folklore participated in satanic festivities and rites led by the Devil himself. The preliminary investigation was held at the request of The Royal Witch-craft Commission. Nordingrå belonged to the province of Ångermanland, one of the Swedish provinces with the highest number of witch trials in the 1670s. The trials in Nordingrå have, more or less never been examined before, mainly due to the fact that no sentences or penalties were ever imposed.The purpose of this paper is to examine social relations and social conflicts in Nordingrå with the records from the witch trial 1675 as the primary source.

The main purpose of this essay was to find out how members of Narcotics Anonymous and professionals within the socila service departments define integration of drug addicts, and ascertain how they experience their parts in the integration process. We have wanted to examine which factors that are essential for the earlier drogabuser in his rehabilitation to the ordinary world.We wanted to find out as much as possible of the integration aspect. That´s the reason for our choice to do qualitative interviews with both people from the social service department and Narcotics Anonymous. We also obtained material from relevant litterature. In our analysis, we have started from three theoretical basis.

In Sweden, the main responsibility for urban planning lies with the municipalities. The county administrative boards are responsible for clarifying the governmental interests for the municipalities. The main purpose of this essay was to study documents with descriptions of national heritage areas in order to examine whether certain problems within these documents are still present in the most recent ones. This was done by comparing old documents with new ones. The problem with these kinds of documents has been the lack of clarification of cultural values in national heritage areas.

This masters thesis investigates how the Swedish county libraries relate to equality between men and women. The thesis treats the county library both as a place of work and as a part of the national library network. One of the reasons why this study focuses on county libraries is because of their special position in the Swedish library organisation as a link between the national policy and the public libraries. The analysis in the study is based on theories that argue masculinity and femininity as social constructions, and therefore can be affected by a different type of conduct. Data was gathered using qualitative questionnaires combined with some quantitative elements that were used to gain fundamental facts regarding the distribution of employees between the sexes and the existence of equality policies.

The aim of this study was to analyze the assessment of the primary school, from the teacher?s perspective. There has been an ongoing discussion regarding assessment and about the purposes of assessment for a long time. But there is a paucity of research on what teachers believe about. This study examined primary teachers? beliefs on major purposes of assessment.Assessment is the process of gathering and interpreting information about students? learning.

Consultancy as a profession has always been a debated topic and has constantly been surrounded with a kind of secrecy. People have a hard time defining what consultants actually do and how they do it. It seems that they are simply waving their magic wands, performing wonders. We have therefore decided that the purpose of this study is to unveil the secrecy around the profession. By conducting interviews and analysing literature we have examined recruitment processes in three different consulting industries and their wanted personal characteristics.

The aim of this Masters thesis is to examine how identity formation is described in a few Swedish youth novels written in the 21^st century. We apply the theories of the psychiatrist Jan Ramström and the sociologist Anthony Giddens who both assume that identity is formed in relation to the environment. Ramström stresses that adults have an important role to play in the integration of the adolescents into the adult society. Giddens stresses that people in the late modernity are affected in their identity formations because of the loss of traditions. In order to find out how identity is formed, four main questions were constructed.

In this bachelor thesis my main purpose is to examine the ethical legitimacy of economic sanctions, by assessing the humanitarian consequences this type of actions create. I will do this by a closer examination of the two historic cases of South Africa and Haiti. The humanitarian consequences will then be measured against my chosen theories, to help answer my main questions. The theories I have been working with is the broader interpretation of the just-war theory; the just-sanctions theory, and two major metaethical theories.The result I found after the finished examination of the chosen cases, are that economic sanctions and morality doesn?t necessarily match.

The main purpose of this study is to investigate in what ways librarians and schoolteachers can co-operate and combine their professional skills in order to help and motivate children with reading and writing disabilities, and how audio books can be useful in this work. The main source of information is interviews with teachers from ten schools in the province of Scania, southern Sweden. Those teachers, their schools and their local libraries all took part in a project spanning from 1993 to 1996, aiming at increasing the use of audio books in combination with the corresponding printed versions in work regarding the here addressed problem. This study was made with a qualitative empirical method supported by a normative theory belonging to the new institutional theory school. There are no statistical conclusions in the report.