Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..

This thesis is a study of social alienation in two novels by Sara Lidman, Regnspiran (1958) and Bära mistel (1960). Taking the Swedish ?people?s home? and the normative view of people that it entailed as its point of departure, it examines the different kinds of alienation present in Lidman?s work. The analysis consists of three main parts. Part one examines geographical alienation in the novels, as well as the process of racialization of bodies that are considered out of place.

The aim of this study was to understand how staff at residential homes for unaccompanied children experiences their professional role. The main focus of the study was on how the staff defines their professional role and how they handle the situation to be close and at the same time keep a distance towards the children in care. Five women and two men were interviewed at five different residential homes for unaccompanied children. By symbolic interactionism we are able to see that the professional roles are shaped through interaction with the children in care as well as in relation to colleagues. The main role for the staff is to build up a relationship with the children.

The purpose of this paper was to describe how a phenomenon is constructed into being a social problem, by studying articles on honour killing in the Swedish daily press and in the technical journal Socionomen. The main questions were: can different discourses on honour killing be identified, and if so, have they changed over time, and are there differences between the discourses identified in the daily press and in Socionomen? The method used was a qualitative analysis of discourse influenced by Faircloughs Critical Discourse Analysis. The main conclusion was that honour killing has been textually constructed as a social problem in the studied media. There was one main discourse which clearly pointed out groups as bearers and victims of the social problem.

How the United States anti-terrorist strategy is affecting the view of democracy is the main analysis of this paper. The mechanisms that affect the idea of democracy have been studied on the basis of the philosopher Michael Foucault?s thoughts and the main direction in French discourse analysis. The study is restricted to the period between the 11th of September 2001 and today. Information has been collected entirely from the White House?s website http://www.whitehouse.gov, including speeches, conferences and reports.

Over the past twenty years, the cooperation within the European Union (EU) has strengthened and expanded with both more number of Member States and stronger influence on international politics. The unique character of the Union and its ability to enforce peace and humanitarian intervention has attracted attention in political science. This prominent position of the Union is perceived by many scholars who often hold this derived from the Union's influence in international relations. Various terms have been used to define the powers of the Union. The British researcher Ian Manners states that the unique identity of the Union in the international arena is formed by its normative power.  An important policy area within the Union is the environmental cooperation.

The purpose of this thesis is to analyze the design and function of an engine production management?s control system and its intended function, and to contrast it with the present management control systems in use on an operational level. Interviews conducted with employees from all levels of the engine production are the main source of this study?s empirical foundation. Information has also been gathered from relevant written material such as annual reports, internal documents etc.

Even if the main purpose is to decide if the companies profitability and financial position is a determining factor for its growth, the purpose is to determine if there are any differences between big and small companies in there economical positions then they grow, in the selected industry. This thesis is mainly a quantitative study. The selected industry for the study is extraction of turf. The financial measurement that most clearly differ the growing companies from the not growing companies or the companies that didn?t change there amount of employees was the returns of the companies own capital.

User-centred acquisitions at three academic librariesA new way of developing collections has been adopted at a number of small academic libraries, user-centred acquisitions. The method implies that the main way of building the collection is by means of receiving suggestions of titles from library users. The main purpose of this thesis is to investigate changes in acquisitions of monographs. At a more detailed level it seeks a deeper understanding of what user-centred acquisitions is and how the method effects the acquisitions process. Changes in stock management and the reason why the libraries have chosen the method is investigated as well.

The objective of this project was to develop an application for mobile phones using the Android operating system. The main goal was, with the help of GPS, to pinpoint locations, measure distance traveled and illustrate the progress on a map. Functionalities for just showing the map, fetching addresses and saving to a database was also implemented. The result of the work was a proper application, called MeasureApp, that fulfills the goals set in the planning stages of the project. MeasureApp can be used to measure distances where accuracy is not a main factor, i.e walks or runs.

 By changing focus from the active blogger to the ex-blogger this study focuses on a part of the blogosphere that is generally overlooked, why bloggers stop blogging. 30 terminated blogs where studied and the ex-bloggers where contacted. Six main reasons why a blog is terminated was found: Changed life situation, The blog effecting private life, The blog effecting the professional life, Done with testing to blog, Blogging about an event, Done with the blog ? the logical termination. Outside the main focus of the study  it was also evident that most bloggers terminate a blog to put focus of one of their other blogs or start a new one.

The purpose of this study has been to examine how elderly people in today?s society look upon themselves and experience their own aging. We have inquired answers to the following main questions: What main events during the life course are emphasized in the elderly?s stories about their lives, and in what way has it affected their experience of growing old? In what way have social relationships, interests and the experience of health changed during the life course? How do the elderly experience their own aging, and what emotions are expressed in the speech surrounding their life course? The results of the study have been analyzed and interpreted with the help of the life course theory, Erikson?s psychosocial development theory and the continuity theory. The results show that elderly people of today don?t feel their age.

AbstractPurpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication.Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website.Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor.

The main purpose of this Master Thesis is to describe students experiences of learning with Webquest för barnmorskor (Webquest for midwifes) at the University Library of Karolinska Institutet (KI), Stockholm. To investigate the possibilities of acquiring information literacy in higher education with the webquest model a qualitative case study is carried out, based on five interviews with students. The students? perceptions of the webquest course and their ideas on information seeking and information literacy are being analyzed in relation to a framework of learning theory and information literacy expressed by documents and librarians of KI. A descriptive presentation is structured from the main themes that emerged in analysis within the frames of my research questions.

The aim of this essay is to analyze six picture books from a gender perspective. Research and investigations shows that children's literature has a big influence on how young children understand norms and values related to gender identity. It is written in the Swedish curriculum for the non-compulsory school system that the pre-school should counteract traditional gender roles.In this essay, six picture books with stories that take place in a pre-school or a pre-school class are being analyzed. Two of them, according to their market strategy, challenges established gender norms. I have investigated if there are any differences between how the educator as a character and the pre-school are portrayed where a girl contra a boy has the leading role.