Syftet med denna undersökning är att fastställa konsumenters uppfattning om SAS varumärkesattribut och utröna vilka av dessa som har påverkats av den ekonomiska kris som företaget genomgick under hösten 2012. Metoden utgjordes av en tvåstegsmodell med fokusgrupp som inledande stadie i studien i syfte att ta reda på vilka attribut konsumenter associerar med SAS, samt en enkätundersökning för att ta reda på huruvida det har skett en förändring i uppfattningen om dessa attribut tillhörande SAS. Teoretisk anknytning har tagit utgångspunkt i Aakers (2002) modell för varumärkeskapital samt teorier om attribut och konsumenters uppfattning. Resultatet visar att ingen stor förändring i uppfattningen har skett kring den övergripande uppfattningen om SAS, dock kunde tendenser till förändring i uppfattning anas om ett antal av SAS varumärkesattribut. I undersökningen framkom att lojala kunder hade en mer positiv uppfattning om SAS efter krisen i jämförelse mot icke-lojala kunder, att SASEuroBonusklubbmedlemmar hade en mer positiv uppfattning om SAS efter krisen i jämförelse mot icke-medlemmar, samt att yngre respondenter i högre utsträckning upplevde att deras uppfattning om SAS var mer negativ efter SAS senaste kris jämfört mot äldre..

This study discusses the European Union´s influence regarding the Cyprus Conflict since 1998, when the EU began the official membership negotioations with Cyprus. The first aim of the study is to investigate in what way the EU has tried to practice influence concerning the Greek- and Turk Cypriots, but also Turkey, since Turkey is seen as a relevant party in the conflict. The second aim of the study is to examine what effects the EU´s influence has led to for the parties involved. The theoretical approach in the study is the theory Normative power, the theory stresses that Europe and the EU practices non-military power, and is able to do so because of the fact that the EU is based on internationally acknowledged desirable norms, as democracy and human rights and liberties. The result of the study shows that the EU has been an active participant concerning the Cyprus Conflict by successfully influencing the Greek- Cypriot government and Turkey e.g.

The pedagogista is a new professional role in Swedish preschools. Some people question the role, which originates from Italy, since it is believed to carry out a pedagogical leadership that belongs to the head of the preschool according to the curriculum and the Education Act. Consequently, there is cause for examining what pedagogical leadership means in an organization with a pedagogista. However, re- search has shown the success of distributed leadership within schools. Hence, it ?s interesting to find out whether the pedagogical leadership of the pedagogista could be understood as distributed leadership and what that would implicate.The purpose of this thesis is to explain and understand the pedagogical leadership of the pedagogista.

When studying the voting behaviour of the Members of the European Parliament (MEPs) concerning the Services Directive within the EU, what patterns can be observed? With a starting point in previous findings about voting behaviour, this study analyses the results of the given Roll-call votes in the European Parliament in regards to the Services Directive. Here I focus on the division of votes within and between the member states and the parliamentary political groups; with the aim to identify patterns that might show clash of opinion concerning this issue. I found that ideology seems to play a role in the MEPs voting behaviour. Parties on the far left reach the highest level of cohesion and together with the party on the far right, they voted against the Directive, but due to different reasons.

This study aims at describing if discrepancies can be found between the rhetoric in Swedish political parties? electoral campaigns to the European Parliament elections in 2004 and their representatives? actual behavior in the European Parliament and to develop plausible explanations to these possible discrepancies. The research method that is being used is content analysis, aiming to answer four research questions regarding the electoral campaigns to the European Parliament elections in 2004 and the behavior by the parties? representatives during the following term of office. The main findings are that some discrepancies can be found regarding which questions are raised most frequently in the electoral campaigns and in the European Parliament, but that no discrepancies can be found regarding the positions taken in questions in the electoral campaigns and in the European Parliament.

Det är större risk att personer vars föräldrar är skilda själva skiljer sig jämfört med personer vars föräldrar är gifta. Problemet förklaras utifrån sociala teorier, att beteendet som karaktäriserar föräldrarnas relation går i arv till barnen så att även de i sin tur reagerar som sina föräldrar och hanterar problem i kärleksrelationer på ett sämre sätt. Med EVLN-modellen (?exit?, ?voice?, ?loyalty?, och ?neglect?) förklarade Rusbult, Zembrodt, och Gunn (1982) att människor reagerar på olika sätt när problem uppstår i kärleksrelationer beroende på hur omständigheterna kring relationen ser ut. Denna studie undersökte ifall reaktionerna ser olika ut beroende på om människor har separerade eller gifta/sambo föräldrar.

This thesis investigates the Designated Operational Entities (DOEs) under the Clean Development Mechanism (CDM) of the Kyoto Protocol. The DOEs serves as independent third-party auditors with the task of validating, verifying and certifying projects under the CDM. The majority of the DOEs are private entities. This is in line with the CDM objective of including the private sector in the climate change combat. The introduction of private entities in the role of DOEs can be questioned from a legitimacy point of view, but is corresponding to a development in international environmental governance where private actors are increasingly involved in governance arrangements.The thesis concludes the DOEs to be a form of public-private partnership and investigates the legitimacy of this form.

ABSTRACTThe study is an analysis of the politic debate about the decentralising of the public school between the years 1946 and 1990. The problem that the essay is about to study is which reason made the decentralising take place. The texts that have been read, interpreted and reconstructed are propositions, motions and written debates in the parliament. The purpose of the study is to examine the discussion about the schools decentralising in 1946-1990. The aim is also to examine what kind of pro- and contra arguments that are shown in the debate and who the interveners are and why they made a statement.

Based on the concept of rhetorical situation, the purpose of this study is to compare and describe the three Socialist leader's May Day speech from the years 1954, 1978 and 2011. The results of the analysis showed that there is a big difference in how the leaders chooses to appeal to the rhetorical audience. Erlander, 1954, never appealed directly to his audience which Palme, 1978, did both initially as repeatedly throughout his speech. Juholt, 2011, has a personal and frequent appeal which is repeated throughout his speech, which is interpreted as a sign of the intimization of the public language. It proved difficult to discuss the Socialist rhetoric as one unified form.

The purpose of this study is to investigate if reconciliation between former war-enemies and ethnic groups (Muslims, Croats and Serbs) in Bosnia and Hercegovina is possible today. Reconciliation between these groups is necessary for the development of the state and sustainable peace. In order to fulfil the aim I have applied qualitative conversation interviews together with qualitative literature study.In this research I have studied the three largest parties (SDA, HDZ and SDS) in Bosnia and Herzegovina. Conversation interviews were made with two representatives of each party. The reconciliation theory and the recommendations that the theory advocates were used in the study.

The purpose of this paper is to make a qualitative content analysis. The used articles are taken from the time period 2012-11-13 until 2012-11-30 and the questions that this paper is based upon are:How do the tabloid Expressen and the morning newspaper Dagens Nyheter define and diagnose the causes and problems of the iron pipe scandal during the period 2012-11-13 until 2012-11-20?What kind of valuations and solutions does the tabloid Expressen and the morning newspaper Dagens Nyheter provide of the iron pipe scandal during the period 2012-11-13 until 2012-11-30?Does the framing of the iron pipe scandal during the period 2012-11-13 until 2012-11-30 differ between the tabloid Expressen and the morning newspaper Dagens Nyheter?The result of this paper shows that through the tabloid Expressen and the morning newspaper Dagens Nyheter way of framing the Swedish democrats during the period 2012-11-13 until 2012-11-30, the society cannot get another picture of the Swedish Democrats than that they are a right wing populist party..

Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.

This bachelor's thesis examines three books in the Harry Potter series, Harry Potter and the Philosopher's Stone, Harry Potter and the Order of the Phoenix and Harry Potter and the Deathly Hallows. The aim is to increase understanding for what Harry Potter could contribute in terms of morality in religious studies, and how the story about Harry Potter, as a popular literary phenomenon, can be helpful for this. Lawrence Kohlberg's theory of moral development is central to this essay.I have used an hermeneutic method for the analysis of the Harry Potter books. The result shows that the main character, Harry Potter, can be seen as kind of a role model when it comes to moral development. Pupils may benefit by reading this book series because it can open their eyes to life questions and moral values.

On the 11th of march 2006, the journal Landskrona Posten began an article series with the ambition to review the juvenile gangs in the city of Landskrona. The articles received heavy response from the readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ?Sverigedemokraterna? in the municipal election.

University of VäxjöSchool of Social SciencesBachelor Thesis in Political ScienceTitle: ?Sverigedemokraternas valframgångar 2006 ? En ulv i fårakläder??Author: Emma Haraldsson and Åsa NeuschützTutor: Emil UddhammarThe aim of this study is to explain Sverigedemokraterna?s electoral success in 2006 and the essay assumes that some form of change has occurred. To study this change two hypotheses have been constructed. The first hypothesis concerns the change within Sverigedemokraterna and the second hypothesis concerns the change of the Swedish voters attitudes.Kirchheimers catch-all theory is used to explain the change in Sverigedemokraterna. The catch-all theory states that parties have to change their structure to maximise the number of votes.