The ambition of this paper is to study the construction of the categorization between ?us? and ?them? in a religious minority, represented by Jehovah?s Witnesses and a nationalist political party, represented by the Swedish Democrats. This will be done by a discursive psychology analysis of their official publications on each group?s website. By a deductive study using Henri Tajfel?s Social Identity Theory trying to disclose the psychological processes; social categorization, social identity, social comparison and psychological distinctiveness.

Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes attributes that balance and disarm "negative attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains attributes that increases loyalty..

I Sverige råder det hög konkurrens och låg kundrörlighet på bankmarknaden samtidigt som många banker har dålig kunskap om vad de ska erbjuda för att locka till sig nya kunder. Ett specifikt segment som Swedbank är intresserade av att locka till sig är universitetsstudenter. I dagsläget erbjuder Sveriges stora banker enbart klassiskt finansiella mervärden till dessa studenter. Detta innebär att bankerna inte särskiljer sig, vilket i sin tur gör att studenterna inte lockas till att byta bank eftersom samma mervärden redan erbjuds hos deras nuvarande banker. Därmed finns det en möjlighet att utforska nya mervärden som en student kan tänka sig att byta bank för.

Sweden's government says in the bill 2008/09: 140 that military service should be suspended and replaced with a system based on voluntary recruitment. In the essay, I will make an argument analysis of the parliamentary debate on the bill from the 12th of June 2009 with the following questions: On what is the different side?s argument based on? Are the arguments essentially and factually substantiated? Is there a clear political party tendency among the for-/counter arguments? The method is a "Pro et contra" analysis, a logical systematization of the arguments. The analysis will take start in the headline; Conscription should be suspended in favour of a voluntary system based on contract employed soldiers. The presentation of arguments in the analysis will be guided by the chronological order.

The aim of this study is to examine how young people look at and perceive drugs by studying how they discuss and reason about drugs. The essay's main interest is not whether young people use drugs or not. We are primarily interested in how young people talk about drugs. The questions that we want to get answered are:What are the beliefs that young people have about drugs, drug use and drug users? More specifically we seek answers to which images, symbols and attributes that young people links to drugs, drug use and drug users.What is important in young people's construction of beliefs about drugs and drug users? More specifically, which are the information sources and reference groups that young people assigns significance?We used focus group interviews as the research method.

AbstractA beautiful death ? Manliness in four Japanese samurai moviesThis thesis deals with the samurai and his portrayal in Japanese historic movies and what kind of messages he conveys in form of masculinity to theater audiences. Four movies were chosen, two from the 1960s and two from the 2010s. The reasoning behind this was to look at two eras of samurai movies and if possible try to see differences between them. The history of the samurai, being a man and woman in modern Japan, R.W Connell and famous Japanese authors from different time eras acted as tools to try to answer the questions in hand.

Vårt syfte med denna uppsats är att undersöka hur chefskapet förändras för verksamhetschefer i primärsjukvården i och med införandet av kundval. Vi vill även se hur man kan förbereda och utveckla verksamhetschefer i de landsting och regioner där man ska införa kundval. För att besvara uppsatsens frågeställning har vi använt oss av olika teorier om chefskap och ledarskap, Kotters teori om misstag och förberedelser vid en organisationsförändring samt Hirschmans teori om exit, voice och loyalty. Uppsatsens empiri består av intervjuer med avgångna verksamhetschefer inom primärsjukvården i Landsting Halland, en personalstrateg samt en sakkunnig person inom ämnet kundval. Empirin består även av en beskrivning av modellen Vårdval Halland..

The ambition of this paper is to study the construction of the categorization between ?us? and ?them? in a religious minority, represented by Jehovah?s Witnesses and a nationalist political party, represented by the Swedish Democrats. This will be done by a discursive psychology analysis of their official publications on each group?s website. By a deductive study using Henri Tajfel?s Social Identity Theory trying to disclose the psychological processes; social categorization, social identity, social comparison and psychological distinctiveness.

Android is one of the leading software platforms for the new generation of smartphones. The market for applications is growing rapidly. So to be able to compete with such large competition the applications need a solid and stable development methodology. Therefore have we created an application based on a test-driven development, to investigate if the methodology was applicable on the Android platform. The conclusion is that Android?s suitability for test-driven development is dependent on the application that is being developed and if difficulties concerning the testing framework can be avoided.

Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brandsKurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, KalmarFörfattare: Amanda Andersson och Rebecca DanielssonHandledare: Christine TidåsenExaminator: Bertil HulténDatum: 2014-05-26Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på hyllorna i dagligvaruhandeln har förändrats. Denna uppsats fokuserar på hur en konsuments beteende gällande varumärkena private label och national brands ser ut. Vidare utgår uppsatsen från hur konsumentens beteende kan påverka leverantörens varumärkesstrategi gällande private label och national brands. Syfte: Examensarbetets syfte är att beskriva hur konsumenters köpbeteende och tankar kan påverka en leverantörs varumärkesstrategi gällande private label och national brands. Vidare avser uppsatsens författare generera slutsatser gällande hur leverantörer kan hantera sin varumärkesstrategi.

SAMMANFATTNINGSyftet med uppsatsen har varit att beskriva och analysera gällande rätt, vad avserförhållandet mellan den kommunala arbetstagarens rättigheter till yttrandefrihet kontraden lojalitetsplikt som denne genom anställningsavtalet har gentemot sin arbetsgivare.Eftersom det finns en hel del praxis inom området främst från Justitieombudsmannen(JO), eftersom det rör sig om kommunal verksamhet, använder jag mig i uppsatsen avflera uttalanden och beslut från denna instans.Yttrandefriheten är en av de mest grundläggande rättigheterna i ett demokratisktsamhälle och är i Sverige en grundlagsfäst rättighet. Rätten att fritt kunna uttrycka sinuppfattning är viktig för att information skall kunna spridas, och att alla skall kunnavara med och påverka samhället via dialog och debatt.Teknikens utveckling och sociala mediers utbredning gör att information och åsikterblir lättillgängliga för en stor krets av mottagare.Att använda sig av sociala medier och via bloggar och facebook ge uttryck för åsikteroch attityder blir allt mer frekvent förekommande, och det är inte helt ovanligt att mansom arbetstagare kommenterar sin arbetsplats, chef eller verksamheten man är anställdinom.Arbetstagaren i den kommunala verksamheten har ett förstärkt skydd för sinyttrandefrihet gentemot arbetsgivaren (det allmänna) genom den grundlagsfästameddelarfriheten och meddelarskyddet.I uppsatsen redogör jag för de rättigheter och det skydd som den kommunalaarbetstagaren har när det gäller att utnyttja sin yttrandefrihet i form av kritiskauttalanden gentemot arbetsgivaren.Förutom rättigheten att uttrycka kritik gentemot sin arbetsgivare har den kommunalaarbetstagaren också skyldigheter att anmäla missförhållanden inom vissa områden,Detta via lex Maria och lex Sarah, vilket jag också redogör för. I uppsatsen beskriverjag även det betänkande som i april i år (2011) presenterats angående lex Sarah inomskolan.I uppsatsen konstaterar jag att rätten till yttrandefrihet går före den lojalitetsplikt som ioch med anställningsavtalets ingående uppstår.Jag konstaterar att lojalitetsplikten i kommunal verksamhet inte existerar när det gällernegativa eller kritiska yttranden gentemot arbetsgivaren.Lojalitetsplikten handlar för den kommunala arbetstagaren i själva verket enbart om hurman skall utföra sina arbetsuppgifter, inte vad arbetstagaren uttrycker om sinarbetsgivare..

Who is the journalist, a conversation analysis of interviews with party leaders during the 2006 election period, focus on the ideology of journalismÖrebro University, Department of Humanities, Media- and Communication studies, C-studySupervisor: Mats EkströmAuthor: Erica HellstrandIn contemporary society the media is part of the politics, or maybe, politics is part of the media. Whatever the case, they are important to each other, the media play a conclusive role in the connect between politics and citizens, and thus, results of election. The relation between the media and politics should continuously be studied and discussed in the continuously changing modern society.This paper examines the practice of news journalism in interviews with swedish party leaders during the 2006 election period. Focusing on how the ideology of journalism and the professional identity of journalists affect the practice the researcher hopes to contribute to the further understanding of the area. Steven E.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

During the period after the Second World War Sweden underwent a quick transformation due to a strong economic development. Decades-long rule for the Social Democratic Party now led to the creation, in Sweden, of a modern welfare state. This period in Swedish history is often considered to be the time when ?the Swedish model? was formed. Tage Lindbom (1909?2001) was a historian and intellectual in the Swedish labor movement.

The two swedish unions, Akademikerförbundet SSR and Kommunal, have a majority of female participations who mainly work in the public services. The difference between the unions is that one of them only represents members with academic educations and the other has members with lower educations. The aim of this study was to compare the two unions according to the terms exit, voice and loyalty, but also participation and influence. There were 142 participants in this study and 8 participants were interviewed in a pre-study. The result of the study shows that voice is a strong predictor to wellbeing in work life.