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898 Uppsatser om Loyalty programs - Sida 54 av 60
Mångfald på museerna : Arbetet med mångfald vid kommunala museer, länsmuseer och statliga museer ur ett kulturpolitiskt perspektiv
How do museums work with plurality in their organizations and in the production of exhibitions and other activities? This paper examines how civic museums, provincial museums and state museums work with plurality from a perspective of culture policies, particularly in relation to the government bill Tid för kultur, issued by the Swedish government in 2009.All together I examine 25 museums and their efforts to include marginalized groups in their activities and exhibitions. To do so I have studied four possible measures that are available for the museums. This includes the following: projects that pay attention to a marginalized group or their living conditions; projects that are specifically created for a marginalized group; projects that include a marginalized group in the museums preparations; and projects were museums give full responsibility to a marginalized group. I have also examined how plurality have been presented ? as isolated cultures and cultural expressions or as hybrids and interchangeable phenomenons ? and to what extent the museums are ready to involve marginalized groups in their physical environment and in their exhibition and activity programs.
Utmaningar vid implementering av intern marknadsföring i fastighetsmäklarföretags verksamhet
ABSTRACTTitle: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, MayIntroduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met. Through the implementation of internal marketing, companies can strengthen staff skills and motivation to perform a more committed and effective work, both internal and during customer contacts.Aim: The aim of this paper is to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing internal marketing.Method: This paper is to achieve a greater understanding of the studied subject.
Varumärkeskapital : Skapande av varumärkeskapital för företag verksamma inom en marknad för snabbrörliga konsumentvaror
Varumärkeskapital är det mervärde som ett varumärke ger en produkt i förhållande till om varumärket inte funnits på produkten. Konsumentbaserat varumärkeskapital innebär vidare att det är i konsumentens medvetande som varumärkeskapitalet existerar. Snabbrörliga konsumentvaror kännetecknas av att de köps ofta och att deras kontakt med konsumenten är begränsad, vidare är de ofta lätta att byta ut.Den här studien undersöker genom kvalitativa intervjuer hur företag bygger varumärkeskapital inom en marknad för snabbrörliga konsumentvaror. Åtta varumärkesansvariga på företag verksamma inom en marknad för snabbrörliga konsumentvaror har intervjuats för att få reda på deras syn på byggande av varumärkeskapital inom nämnda kontexten.Hela studien utgår i grunden från fem dimensioner av varumärkeskapital nämligen varumärkesassociationer, varumärkeskännedom, varumärkeslojalitet, upplevt värde samt andra varumärkestillgångar. Intervjuerna har sedan analyserats utifrån dessa dimensioner stött av andra relevanta teorier inom ämnet, analysen har också sin grund i det valda syftet.Resultaten av denna studie påvisar hur varumärkeskapital skapas för snabbrörliga konsumentvaror inom de fem dimensionerna av varumärkeskapital.
Jag gör det själv / Allt blir bra : Ett examensarbete om att hjälpa sig själv
The problem being examined is the disturbing noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does an interior designer apply sound absorbers when they furnish the intended environment? - How can a design that meets the needs that exists be achieved and to speak the user?The study is based on three choice of methods a literature review on selected topics that relate to the topic, an interview with an interior designer to explore how an interior designer applies absorbers in open plan office and finally an extensive survey that treats the user's needs and appropriate appearance for the product proposal.The design process has undertaken the following methods, design brief, requirements specification, functional analysis and sketches to produce the final product proposal.
Boken som bot och bildning : En studie av biblioteksservice inom kriminalvården med fokus på kontakten mellan fäder och barn
This two years master´s thesis examines how books and literature can strengthen the contact between imprisoned fathers and their children, and the connection between the treatment of offenders and education in Sweden. The methods used are interviews and textual analysis. The theoretical starting points are influenced by Bernt Gustavssons works concerning the concept of education (the Swedish term ?bildning?) and Foucaults thoughts on the subject of power and its relation to knowledge and resistance.Through history many attempts have been made to ?cure? those who commit criminal acts by educating them, at first to enable them to get employed after serving their sentence, the education thus being for the greater good of the society in general, but since the 1940?s the aim has shifted towards education for the individuals own personal development and readjustment to society.The findings indicate that the service provided to prisons by public libraries play an important role for the inmates, as a source of books for amusement and diversion as well as providing the means for education. This thesis examines four reading programmes in prison, in order to establish their place in the tradition of education within the Swedish penal system.
"Hur fan kan man jobba som kriminalvårdare?": en studie i hur kriminalvårdare ser sin yrkesroll ur en psykosocial kontext
This analysis explores the psychosocial aspects in relationship to the occupational role as a correctional officer in Sweden. Historically prisons are hierarchically structured with a military organisation used as the basis for a role model. This military type structured organisation is designed to keep the prisoners under constant observation, thus providing direct authority and control by the prison guards over the prison inmates. Data obtained from investigations conducted by the Swedish Government indicate a direct link between the prisoners's living conditions and the prison employee's work duties and environment. The data strongly suggests that the work needs of prison guards have significant priority over the general work conditions of inmates, thus showing that the status for the occupational role was relatively low.
En kvantitativ studie om köpbeslutsprocessen ? En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser
Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ?köp och släng? istället för ?slit och släng?. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som innefattar hela processen.
Fire impact in the wood quality and a fertilization experiment in Eucalyptus plantations in Guangxi, southern China
Chinas government has a multifunctional program for a more sustainable forestry since 2000. This six key forest programs goal is to develop a more sustainable forest sector but also take environment consideration. The state forest administration in China has decided to create 5.8 million hectare of fast growing and high yield forest. Eucalyptus has showed to have good properties for pulp and timber production and therefore Eucalyptus plantations are under development in costal areas in southern China. By adding extra nutrients, growth can be enhanced in Eucalyptus plantations.
Organisationen, ledaren, individen: vem ansvarar för hälsan? En kvalitativ studie om det hälsofrämjande och ohälsoförebyggande personalarbetet i Malmö stads stadsdelar.
The purpose of this study was to examine health promotion and ill-health prevention in the workplaces of the City District Committees in the City of Malmö. More specifically, we wanted to find what types of health problems there were and what kinds of strategies were applied to prevent them. Furthermore, the aim was to examine whether the leaders of the City of Malmö saw any effects of the strategies in use and if so, which. Finally, the intention was to compare our empirical results to previous research in the field of health promotion and ill-health prevention in workplaces. We conducted a qualitative study consisting of semi-structured interviews with five leaders in different levels, two personnel secretaries, two employees assigned to improve the health of the personnel in the City Districts, and one safety representative.
Allergi - en påminnelse om vårt ursprung : en kvantitativ enkätundersökning över förekomsten avallergier bland studenterna på Gymnastik & idrottshögskolan i Stockholm
Aim - To investigate the prevalence of allergies among students at The Swedish School of Sport and Health Sciences (GIH) in Stockholm and relate it to factors that previous research in this area found to influence the risk of developing allergic diseases.- Can Hygiene Hypothesis or more specifically the relationships of family structure, socioeconomic status and the degree of overcrowding explain the existence of allergies among students at GIH?- Can the prevalence of allergies among students at GIH be explained by any of the known relationship for the prevalence of allergic diseases this study has taken into account?Method - Quantitative survey of students at GIH in the fall of 2013.Results - 214 students from The Swedish School of Sport and Health Science participated in the study, with representation from the first - and last - year students of all educational programs. More than twice the proportion of those diagnosed respondents said that their mother smoked during pregnancy or while they were breast-fed compared with the same group of respondents with no allergic diagnosis. The correlation is not statistically significant (p -value: 0.054). The majority of respondents with an allergic diagnosis indicated that their home mopped once a week or more for most of their childhood, while the majority of respondents with no allergic diagnosis stated that their home mopped less often.
The Hardscape Room : ett trädgårdsrum i Alnarps rehabiliteringsträdgårdar
This master thesis covers the design of a special garden room, The Hardscape Room, in The Rehabilitation Gardens at Alnarp, in southern Sweden, as well as describes the design process. The Rehabilitation Gardens are intended to serve several purposes. It will offer horticultural therapeutic treatment programs for people diagnosed as having had burnout disease for an extended period. Research is also aimed at studying the possible impact of different garden design hypotheses as well as different forms of horticultural therapy. In The Rehabilitation Gardens at Alnarp the most extreme and demanding garden room focused on cultivation and horticultural therapy is The Hardscape Room.
Hur uppfattas pcSKOG AB och pcSKOG-gård av privata skogsägare? : en undersökning av en programvara för privatskogsbruket
pcSKOG-gård is a computerised manager plan for private forest owners, developed by the
pcSKOG AB. The program is based on forest stand data, joined with a map of the forest and
GIS-applications. The purpose is to offer a program for private forest owners managing the
forest and with the possibility of updating the actual status of the forest.
The company pcSKOG AB is the leading producer of programs for forest management and
has developed the program since 1997. The program is currently the most common program
used by private forest owners in Sweden.
The aim of this thesis, leading to MSc in forestry, is to investigate the purpose of the private forest owners when purchasing the pcSKOG-gård. The thesis also studies how private forest owners use the program, what they use it for and how the private forest owners state that the program has achieved to fulfil their expectations.
The thesis is also a market research concerning the knowledge and attitudes the private forest owners have about the program and associated services.
The study material has been collected during two phases.
Lättridningens påverkan på hästens rörelsemönster i trav :
The interest in horses and equestrian sport is constantly increasing, and so is the will in both riders and trainers to learn more about the effect the rider and its equipment have on the horse. The last twenty years, more and more studies have been performed were the horse and its kinematics have been in focus. The access to more advanced technology has made it possible to study areas, which earlier have been hard to reach. The knowledge about kinematics in the horse, and how riders and their equipment interact with the horse?s movement, is also of great interest to veterinarians in equine practice.
Musikundervisningen i grundskolan - en lära för livet?
Bakgrunden till denna uppsats är att tidigare forskning visat att elever läser annorlunda om det finns uppgifter kopplat till läsningen, vilket kan göra att det inte är texten som står i fokus. Tidigare forskning har också visat att tonåringar inte läser lika mycket som yngre gör, samt att det är annat de söker och vill identifiera sig med i texten, de vill ha en utmaning och få möjlighet att ompröva sina föreställningar. Syftet med uppsatsen är att undersöka gymnasier elever på teoretiskt inriktade programs inställning till skönlitteratur både i och utanför skolan för att ta reda på vilken roll sammanhang, plats, miljö och tidigare erfarenheter har för läsupplevelsen och om eleverna läser annorlunda om det finns uppgifter som skall besvaras.Metoden som användes var den kvalitativa intervjumetoden och det var 11 elever som intervjuades. Resultatet visade att det fanns ett intresse för texter och fiktivt berättande men att uppgifter inte alltid sågs som något positivt och att det kan vara lättare att komma i dialog med texten om läsning äger rum mer förutsättningslöst; Att kunna identifiera sig med texten är viktigt på så sätt att läsaren vill känna sig medskapande men det behöver inte vara så att det lästa ska vara nära kopplat till egna upplevelser. Engagemanget för texten kan grundas på handlingen, språkets uppbyggnad och vilka frågeområden som texten tar upp.
Salmonellosis in Peruvian guinea pig production : a study to evaluate the prevalence of salmonella spp and importance of the disease
In Peru guinea pigs are raised for meat production and salmonellosis is considered as a major problem. Studies have detected salmonella in animals with enteritis and pneumonia. Salmonellosis exists both in an acute and a chronic form. In the rural areas the diagnosis is made according to clinical signs and macro pathological findings at autopsy.
The major systems applied for the guinea pig production are often classified as family, family-commercial and commercial. These systems differ in number of animals and how industrialised they are.