This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

Syftet med uppsatsen är att analysera hur det moderna samhället i västvärlden ser på och pratar om sex och kärlek. Jag tittar på hur de kombineras i den så kallade kärleksideologin. Objektet för min analys är filmen Crazy, stupid, love från 2011. Jag använder exempel från filmen för att observera vissa kulturella aspekter som vi har i västvärlden kring kärlek och sex. Den teoretiska utgångspunkten för uppsatsen är det socialkonstruktivistiska perspektivet (Barlebo Wenneberg 2001) och modern filmteori (Andersson och Hedling 1995). Resultatet visar bland annat att fiktiva verk, som filmen jag använder i uppsatsen, kan ta en plats i den kulturella diskursen.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

The purpose of this Bachelor thesis is to examine how children describe their experiences of their own reading, with focus on different aspects of reading: Choice of reading, reading environment, response to reading and book talk. Our aim is also to examine which approaches to reading their stories illustrate. The research is founded on semi-structured interviews with six children aged 10, in connection with book talks. For analysis we used Åse Hedemark?s study Barn berättar : En studie av 10-årningars syn på läsning och bibliotek as well as Aidan Chambers? theories concerning reading and reading environment.

Studien redogör för kommunikationsverktygen ICA använder i den externa kommunikationen av ICA I love eco-sortimentet. De studerade kommunikationskanalerna är reklamfilmer samt kundtidningen Buffé. Tidningar och reklamfilmer som innehöll information om ICA I love eco-sortimentet under perioden mars 2008 - oktober 2011 valdes ut för textanalys. I textanalysen utgick vi ifrån semiotiska och retoriska begrepp för att se meningen som texterna skapar. Resultat visar att ICA använder samhällsengagemang som ett kommunikationsverktyg och strategi.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

This essay is a part of a project called ?Young peoples representation of love and relationships? and was initialized in Barcelona in January 2006. The University of Barcelona cooperates with the University college of Södertörns Högskola to compare perception of love among youths in both countries. The project focuses on teenagers between 13-19 years of age. The project uses four types of questionnaires with questions about love, feelings, empathy and relationships witch were compiled by research workers at the University of Barcelona.?A Love-ly game? is a qualitative study that is based on a questionnaire-investigation made in a Gymnasium-school in a suburb south of Stockholm.

Kamratposten is a swedish magazine aimed at youth aged 8-14. They write about almost everything that concerns youth, all the way from dealing with loneliness to animals and celebrities. This study concentrates at how they write about love. With a qualitiative narrative analysis of the 12 articles that concerns love from the 2013 issues of Kamratposten, I have tried to answer the questions: - What narratives about love are being constructed in Kamratposten 2013?- How do they construct males, females and gender in their articles about love?What I found was that the hetero normativity, or the heterosexual matrix as Judith Butler calls it, was very strong in the articles.

The purpose of this thesis is to examine the view on reading and reading promotion in the Culture of Reading (SOU 2012:65), based on three different approaches to reading and reading promotion; the pragmatic, the emancipatory and the traditionalistic. The thesis is based on the following questions; which view on reading can be seen in the Culture of Reading and which view on librarians? reading promotion can be seen in the Culture of Reading. To answer these questions, I am going to apply the aforementioned approaches on the Culture of Reading. The Culture of Reading is an official report from the Swedish government and parts of it will be subject to a qualitative content analysis.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

The aim of this Master thesis is to analyse the interaction in between reading and writing based on young writers experience. My approach was to investigate how writersread literature and how they look upon their reading in relation to their own writing.Seven young people has been interviewed in this qualitative study, based a theory about their reading and reading habits. They were asked questions about reading habits and theirview upon the connection between reading and their own writing.Previous studies of Swedes´ reading habits prove that relaxation and pleasure are the most common reasons for literary reading. This differs from the present study, where my findings shows that writing people, more than other, read literature, in the way people in general read non-fiction. That is with a purpose beyond the actual ?situation of reading?.

Purpose: my aim was to explore ways that teachers can support students with dyslexia and what/ which tools some teachers / special education teachers use to facilitate students.Method: I used a quantitative method by interviewing some regular teachers and special education teachersResults: In my study, I learned how some teachers can support students by reading loud to them; a main task for the teachers could be to create the Love of reading for the students. That task was reinforced by students' self-image..