Syftet med uppsatsen är att analysera hur det moderna samhället i västvärlden ser på och pratar om sex och kärlek. Jag tittar på hur de kombineras i den så kallade kärleksideologin. Objektet för min analys är filmen Crazy, stupid, love från 2011. Jag använder exempel från filmen för att observera vissa kulturella aspekter som vi har i västvärlden kring kärlek och sex. Den teoretiska utgångspunkten för uppsatsen är det socialkonstruktivistiska perspektivet (Barlebo Wenneberg 2001) och modern filmteori (Andersson och Hedling 1995). Resultatet visar bland annat att fiktiva verk, som filmen jag använder i uppsatsen, kan ta en plats i den kulturella diskursen.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

Studien redogör för kommunikationsverktygen ICA använder i den externa kommunikationen av ICA I love eco-sortimentet. De studerade kommunikationskanalerna är reklamfilmer samt kundtidningen Buffé. Tidningar och reklamfilmer som innehöll information om ICA I love eco-sortimentet under perioden mars 2008 - oktober 2011 valdes ut för textanalys. I textanalysen utgick vi ifrån semiotiska och retoriska begrepp för att se meningen som texterna skapar. Resultat visar att ICA använder samhällsengagemang som ett kommunikationsverktyg och strategi.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

This essay is a part of a project called ?Young peoples representation of love and relationships? and was initialized in Barcelona in January 2006. The University of Barcelona cooperates with the University college of Södertörns Högskola to compare perception of love among youths in both countries. The project focuses on teenagers between 13-19 years of age. The project uses four types of questionnaires with questions about love, feelings, empathy and relationships witch were compiled by research workers at the University of Barcelona.?A Love-ly game? is a qualitative study that is based on a questionnaire-investigation made in a Gymnasium-school in a suburb south of Stockholm.

Sexmissbruk eller diagnosmissbruk? ? En diskursanalys av begreppet sexmissbruk Jakobsson, R. Key words: diagnoses, hypersexuality, medicalization, nymphomania, sexual addiction, sexual behavior, sexual compulsivity, sexual deviation, shame, social construction. Background: Sexual addiction has been given a dominant discoursive power in Sweden which (re)inforces the idea that sexuality is essentially a dangerous and lethal force. Methods: The thesis consists of two sub studies. Firstly, a critical discourse analysis is conducted over scientifical articles of sexual addiction and sexual compulsivity. Secondly, a critical discourse analysis of the concept of sexual addiction in newspapers in Sweden?s largest newspaper, DN, and an evening paper, Aftonbladet.

AbstractThe aim of the study is to investigate what the concept of ?love of reading? means and how selected teachers act strategically to increase the love of reading in pupils in grade two. The Swedish concept of love of reading (läslust) has not always had the same meaning; in the past it was used in connection with the desire to pursue further studies, while the term is used today when talking about pupils? own will to read books. The ability to read is a significant part of a pupil?s schooling, and therefore it is important to work to ensure that pupils love reading.

Kamratposten is a swedish magazine aimed at youth aged 8-14. They write about almost everything that concerns youth, all the way from dealing with loneliness to animals and celebrities. This study concentrates at how they write about love. With a qualitiative narrative analysis of the 12 articles that concerns love from the 2013 issues of Kamratposten, I have tried to answer the questions: - What narratives about love are being constructed in Kamratposten 2013?- How do they construct males, females and gender in their articles about love?What I found was that the hetero normativity, or the heterosexual matrix as Judith Butler calls it, was very strong in the articles.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

Föreliggande studie hade som syfte att öka kunskapen om kärleksberoende som fenomen. Studiens frågeställningar berörde hur ett kärleksberoende yttrar sig samt om det går att likställa med andra beroendeformer. Semistrukturerade intervjuer genomfördes med tio kvinnor vilka definierade sig själva som kärleksberoende. Intervjumaterialet analyserades tematiskt och resulterade i fyra teman; Relationernas karaktär, Likheter med andra beroenden, Riskfaktorer samt Tillfrisknande. Resultatet visade att studiens deltagare hade ett tvångsmässigt förhållande till destruktiva relationer.

Den allvarsamma leken (1912) by Hjalmar Söderberg has been regarded as one of the greatest love novels of Swedish literature. The story about Arvid Stjärnblom and Lydia Stille and their extramarital love is marked by timeless universality.In this essay, I will examine this notion of love as a prediscursive value, by means pro¬vided by foremost poststructuralist theory. With Derrida?s conception of deconstruction, the analysis will reveal the constructedness of the true love in Söderbergs novel. Examinating typi¬cal logocentric binarisms the essay will show that the notion of true love is constituting a term in an oppositional relation with, in this specific case, the marriage sanctioned by society.

In this essay I describe the development of my prose work entitled Jorden a?r platt (Earth is flat). In the text we encounter a woman whose 40-year-old brother is diagnosed with lung cancer. The brother has been living a hectic life of drug addiction. The relationship between brother and sister is characterized by ironic distance, but also a lot of love.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

The purpose of this thesis is to investigate respectability and the construction of ?free love? in Swedish feminist debater and playwright Frida Stéenhoff?s (1865?1945) drama Lejonets unge (1896). In 1897 the first production of the drama was set in the small town of Sundsvall in Sweden and caused a public storm be-cause of its plea for free love for both men and women.Through an intersectional perspective, where the axes of class, gender, sexual-ity, religion, nationality and age are central and with a starting point in Beverly Skegg?s concept ?respectability? I investigate how ?free love? is constructed in the drama. I also link the construction of ?free love? to the historical context of the debate concerning sexual morality and marriage which was intense in society and literature in Scandinavia in the late 19th century.In the drama the plea for ?free love? is created mainly through the character Saga Leire.

The purpose of this thesis was to increase our understanding of how the social service in Sweden deals with reported incidents of addiction to medicines. Another purpose was to point out the different opinions concerning addiction to medicines amongst actors as well as possible ways to handle the problem.We have conducted a quantitative and qualitative e-mail survey targeting all communities in Sweden, with the ambition of gaining further knowledge about the role and responsibility of the social service concerning reports of addiction to medicines. Two quantitative questions were one asked about how many clients requested/were reported for needing help with their drug abuse alone, and the second question about how many clients needing help for drug abuse as a part of a wider addiction.The survey revealed that the social services judge their role/responsibility differently; some take the main responsibility while others think that drug abuse is created by the general health care and should be handled by this organization as well. In relation to the estimated amount of drug addicts in Sweden only a small part are in contact with the social service..