Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

The purpose for this study is to compare two major Swedish daily newspapers ?Dagens Nyheter? and ?Svenska Dagbladet? and their statements regarding the electors of Sweden Democrats attitude regarding immigrants and immigration policy during the autumn of 2013. The scope was to analyze medias interpretation with the electors of the Sweden Democrats statements and opinions regarding their immigration policy. I have used three different ques­tions to fulfill my purpose; the first one is to describe how media chooses to present the elec­tors of Sweden Democrats opinions regarding immigrants. The second question is to reflect and pre­sent the electors own opinions on immigrants and their immigration policies.

This master thesis is based on a general issue of quality in social services. I have chosen to illustrate through an empirical case, namely the position social responsibility coordinator and shortened SAS.This position is fairly new to the Swedish social services and has the overall mandate to monitor, develop and ensure quality.To study this, I have developed two analytic schemes. One is based on the concept of quality value components, the second is based on the concept of quality character components. These analytical schemes are used as the presented material. When I study mycase, I have used two methods, documents and questionnaires.In this study I will try to describe how new solutions to improve the quality of social services can conform and develop.

Syftet med vår studie är att finna faktorer till spridningen av kalkylmodellerna Activity-based costing (ABC), Target costing (TC) och Kaizen costing (KC). Detta gör vi genom att använda oss av kvalitativ ansats och genomföra intervjuer vid sex tillverkande företag. Vi kan se influenser av spridningen av modellerna ABC, TC och KC i studiens företag. Det har visat sig att företagen tillämpar ?traditionell? produktkalkylering med inspiration av ABC-modellen.

This paper attempts to investigate the correlation of 12 month abnormal returns and the fundamental value of stocks in theSwedish stock market between the year 2000-2011. Also, the paper tries to apply and evaluate the concept of the margin ofsafety. In estimating the fundamental value we use the residual income valuation model and three different estimationapproaches of the beta coefficient in order to correct for financial and operational biases. We find that our different portfoliosearn abnormal returns. However, this could be explained by the size effect and P/B effect.

Tacit knowledge refers to the knowledge that is located inside individuals; it is not expressed or written like explicit knowledge. Inherently, tacit knowledge is often limited solely to one person and consequently individually based. Project based companies need to acknowledge the importance of transforming tacit knowledge into explicit in order to preserve the knowledge inside the organisation. If the knowledge is not transformed, there is a great risk of losing the knowledge when a key individual leaves the organization.One way of transforming the tacit knowledge is through Nonaka?s and Takeuchi?s knowledge spiral.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

Titel: Franchisee-based brand equity inom fastighetsmäklarbranschen ? Varumärkets värde för franchisetagare Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Ebba Granberg, Malin BloomHandledare: Jonas KågströmDatum: 2015 - majSyfte: Syftet med denna studie är att analysera vilka källor franchisetagare påverkas av i skapandet av FBBE inom tjänsteföretag. Detta med avseende på vilken betydelse varumärket har i franchisekonceptet och huruvida detta påverkar franchisetagarens intentioner att ingå i ett franchiseavtal samt bibehålla franchiserelationen.Metod: Då syftet med studien är att analysera franchisetagarens påverkan av FBBE, har således studien genomförts med en kvalitativ forskningsansats. Semi-strukturerade intervjuer har utförts med 12 franchisetagare inom fastighetsmäklarbranschen, vilka alla arbetar i Stockholmsområdet. Materialet har därefter analyserats med hjälp av dataanalysprogrammet Nvivo10 och presenterats tillsammans med resultaten för studien.Resultat & slutsats: Studien introducerar en ny modell över FBBE inom den svenska fastighetsmäklarbranschen.Förslag till fortsatt forskning: Denna studie är avgränsad till ett specifikt geografiskt område och det kan därför vara av intresse att upprepa en liknande studien inom samma bransch, men i ett annat geografiskt område.

The essay is an analysis of the theatrical and dramatic aspects to a playtext. Based on the production and manuscript Rhubarb by Maria Blom.With the essay I intend to answer the following questions: What happens to the manuscript Rhubarb during the transformation from being a dramatic text to becoming a theatrical text? What are the similarities and differences between reading a manuscript and watching the performance of a play?The essay is based on literature, two interviews with Maria Blom and the manuscript to Rhubarb by Maria Blom. Besides two versions of the script I also had the opportunity to watch videotaped material from the original production. And I compared the original cast of Rhubarb with twoamateurproductions of the play..

Lame dogs are a common group of patients for the practicing veterinarian. In the literature it is described how a clinical examination can be performed, based on general clinical-, orthopedic- and neurological examination, and visual evaluation of the dog when standing and during motion. For research, objective gait analysis systems are also used to study clinically healthy and lame dogs during motion. The aim of this degree project was to compare objective kinematic gait analysis with a visual evaluation of dogs with different types of lameness. The project was a pilot study to show if objective gait analysis could be used as a support for the visual examination. Ten lame dogs of different breeds and with different diagnoses were included in the study. They were all patients at the University Animal hospital, Uppsala.

Cultivable land is a limited resource and agriculture contributes to some of the most serious environmental problems facing the planet like, global warming, eutrophication and loss of biodiversity. The specialized, industrial agriculture with monoculture and extensive input of external energy, commercial fertilizer, and chemical pesticides are all essentially unsustainable. An adaptation to other methods of production is necessary to preserve the environment for future generations. The aim of this study is to describe the factors that distinguish sustainable from unsustainable agriculture. The results will be used to examine if and how the European Union (EU) works in order to create a more sustainable agricultural industry and to analyze the preconditions for such development.

Internkommunikation är något som finns i alla företag och förefaller vara en viktig del av ett företags ekonomistyrning då ledare med hjälp av internkommunikation mer effektivt kan samordna personal att sträva mot företagets mål. Då det behövs mer forskning kring hur företag med hjälp av internkommunikation kan bli mer effektiva är syftet med studien att skapa en förståelse för hur företag kan använda sin internkommunikation som en del av sin ekonomistyrning. Studien har genomförts som en fallstudie med intervjuer på ett tjänsteföretag som är en del av en större koncern och visar på vad ledare kan behöva ta hänsyn till när de ska utforma kommunikationsstrategier. Vidare har studien med utgångspunkt i Agentteorin och Attention-Based View of the firm tagit fram en förenklad modell för att försöka förklara sambandet mellan dessa teorier, det vill säga hur relationen mellan informationsasymmetri och personalens förmåga att rikta uppmärksamhet mot information ter sig. Modellen visar att detta kan påverka företags internkommunikation och därmed även effektiviteten i dess ekonomistyrning vilket är studiens bidrag till ekonomistyrningsområdet.Nyckelord: Agentteori, Attention-Based View of the firm, ekonomistyrning, informationsasymmetri, informationskanaler, informationsöverflöde, internkommunikation.

The river Selångersån runs through thenorthern Swedish city of Sundsvall, splittingthe city in two as it winds through thevalley between Södra- and Norra Stadsbergetand out into the Baltic Sea.The river is a national interest of nature conservationbut at the same time in the middleof an urban development string for the city,creating a complex situation of developmentcontra conservation of natural environment.This project attempts to create a strategy oflandscape urbanism for the area surroundingSelånger Bay, four kilometers upstreamalong Selångersån. A sensitive wetland, todayrather forgotten but with great potentialfor introducing wild nature as an active partof the city. Or rather, initiating a processwhere the built environment can infiltrateand enrich the natural environment gradually.A city park in this location to initiate thisprocess could be a joint project of the city?sresidents with the scope to become a projectin constant development.The idea of the project is to offer a large ecologicalpark and meeting place near the citycenter. This will be achieved by clarifyingthe activities and values that already existin the park, such as the largest living deltai the region, football fields and a medievalchurch ruin, and by creating new paths.

Mathematics is a central topic in today?s society. There are many different approaches each teacher has their own way. In this essay, I compare four teachers? mathematics teaching in two different countries with regard to ways of learning, particularly in the four operations.

BakgrundMöten har funnits i alla tider och är inget nytt fenomen. Dock har det skett en utveckling för mötesindustrin och innebörden av ett möte kan sägas ha förändrats. Mötesindustrin fann vi intressant att studera då möten förekommer inom alla typer av branscher och på olika nivåer.Syfte och forskningsfrågaUppsatsen syftar till att klaragöra marknadsutvecklingen för mötesindustrin samt att belysa hur aktörerna förhåller sig till denna utveckling samt behandlar även en kommande utveckling. Den forskningsfråga som ligger till grund för uppsatsen är:-          På vilka sätt influerar marknadsutvecklingen aktörerna inom mötesindustrin? MetodEn kvalitativ forskningsansats har använts då vi ämnar analysera och tolka respondenternas svar.