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10595 Uppsatser om Location based tourism - Sida 27 av 707

Nöjescentrum : en fallstudie av upplevelsekonsumtion!

The society today, reflects a high welfare, where the human being has a better financial position than before. This has generate that more money is spend on pleasure and events. A result of that can be the development of a new line of business; The industry of experience.This kind of branch is fast growing in the Swedish labour market. The characteristics of this branch are, depending of trends, continuous variations and integrated education.A new phenomenon within this branch is ?Centre of experience?.

Webbsidans funktion i marknadskommunikationen: Rapport 2: Aktiva företag

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

"We adapt the feeling of the moment"

?We adapt the feeling of the moment?Vårt syfte är att analysera hur ett affärshotell arbetar och förmedlar upplevelser utifrån den service och det tjänsteerbjudande de levererar. Vi vill studera hur ett affärshotell kan tillmötesgå sina gäster med upplevelser. Våra frågeställningar är:? Hur definieras upplevelseutbudet utifrån ett affärshotells tjänsteerbjudande?? På vilket sätt förmedlar och verkställer ett affärshotell service och upplevelser? För att få djup i undersökning och material besökte vi hotellet under fyra dagar för observationer och kvalitativa undersökningar vilka vi sedan analyserat utifrån förutbestämd litteratur.

Evenemang : -ett vinnande koncept för regional utveckling?

Event is a phenomenon that lately has become more common, especially within the tourism industry. This essay is a study within human geography and with focus on the meaning and the design of events. The purpose with this essay is to examine and describe the concept of event and to show how events can influence a region. Falkenberg is situated in the county of Halland by the west coast and the sea and because of that a natural tourist destination. The city is a known seaside resort since the end of the nineteenth century.

Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

Webbsidans funktion i marknadskommunikationen: Rapport 1: Passiva och reaktiva företag

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Stockholmsarenan : En fallstudie av en ny evenemangsplats och hur den påverkar sin omgivning

Bakgrund: År 2030 ska Stockholm vara en storstad och en evenemangsstad i världsklass, detta i enlighet med Stockholms stads Vision 2030. Fram till dess ska bland annat mål för ökad företagsamhet och utveckling inom turismnäringen, ökad kvalitet inom utbildning och ett ökat samarbete mellan den privata och offentliga sektorn uppnås och förverkligas. Stockholmsarenan är en del av visionen, som en pusselbit i den infrastruktur som behövs, för att uppnå status som en evenemangsstad i världsklass.Syfte: Syftet med denna kandidatuppsats är att erhålla ökad förståelse för hur de inblandade aktörerna i Stockholmsarenaprojektet tillsammans skapar en ny evenemangsdestination och göra den till en framgångsrik punktdestination. Vi ämnar belysa de utvalda faktorerna och hur de påverkar utvecklingen av Stockholmsarenan samt hur arenaprojektet påverkar sitt direkta närområde och Stockholm som destination.Frågeställning:Vilka förutsättningar inom faktorerna plats, marknadsföring, säkerhet och miljö samt ekonomiska resurser lägger grunden för en framgångsrik utveckling av Stockholmsarenan?Hur ser kommunikationen och samarbetet ut mellan de olika aktörerna i projektet med Stockholmsarenan?Hur påverkas området runtom Stockholmsarenan och staden i sig av en satsning som denna?Metod: Kvalitativa metoder har använts under arbetets gång genom djupintervjuer, litteraturstudier och kvalitativa dataanalyser av den insamlade empirin för att besvara problemformuleringarna.

Definitionen av ett Investment Entity - En studie av de underliggande kriterierna i ED/2011/4 Investment Entities utifrån princip- och regelbaserad redovisningsteori

Recently, the IASB and the FASB initiated a joint project to determine which companies that could be defined as investment entities and thus subject to an exception from IFRS 10 Consolidated Financial Statements. The first draft, ED/2011/4 Investment Entities, was published in 2011 and included six criteria that a company must meet in order to be classified as an investment entity. Based on academic theory, the fact that the IASB and the FASB published a joint proposal is interesting for several reasons. Traditional accounting theory tends to distinguish between two different approaches in standard setting: principles- and rules-based. The IASB is considered to have a principles-based approach, while the FASB is considered to have a rules-based approach.

Evidens eller referens?: vad påverkar rektorers beslut?

Today the school is a given place for preventing social problems. The school struggles continuously to live up to the expectations of balancing preventive social work with pedagogy in a satisfactory way.The purpose of this essay is to get a picture of priorities of social work in school. I want to know what it is that affects and controls the principal's decision about what kind of social project they will accept and be a part of.This essay shows that only one of the eleven principals interviewed apply projects based on evidence when they decide about participation in a social project. Instead, the decisions are based on references from other schools. The reason why the principals do not base their judgement on projects which are based on evidence is because they consider the search for results too time consuming.When there is no requirement that a certain part of the social work in a school must be based on evidence, it leads to the children taking part in different social projects which we can not guarantee are good for them.One solution can be to guide the principals through a national social teachingplan, which can assure that social work based on evidence are being applied in the municipality schools as well as the independent schools..

Geografiska informationssystem på internet : en webbaserad GIS-applikation för kalknings- och försurningsinformation i Kronobergs län

GIS on the Internet is a rather new phenomenon, which has evolved from the need ofdistributed geographical data. It is also a powerful tool for presenting information on theInternet. This master thesis aim to create a web based GIS application with information onlime spreading and the situation concerning acidification in the county of Kronoberg, Sweden.The web based GIS application will be used by the county administrations in Kronoberg toinform the public and the municipal authorities of current counteracting acidification activity.This report includes documentation on acidifying processes and liming activities, which arepublicised together with the web based GIS application. The web based GIS application wascreated with ArcIMS, a new program in the ESRI family of GIS programs. The programincludes a guided structure, to development of everything from a map to a complete GISapplication, including mapservice and websites.

Plantinventering och plantkontroll med digitala bilder från helikopter :

This study was carried out as a commission from Holmen Skog, district ?Egen skog? in Norrköping. During October 2006 several stands were inventoried by aerial photos from helicopter. The stands were those for which the next action proposed was plant inventory or plant check. The photos were interpreted and the number of stems was calculated.

Ljuddesign för rumsmetaforbaserade talgränssnitt

In this paper, a navigation support approach for speech-only interaction based on auditory icons for room-based designs is presented, i.e. naturally occurring sounds that have a natural mapping to the system's underlying design metaphor. In contrast to many recent investigations that have focused on multi-modal or augmented reality systems, this paper concerns a unimodal speech and sound-only system. An auditory icon based prototype system for buildings maintenance support using a room-based metaphor was developed. The design was evaluated in a comparison with earcons and no-sound designs.

Utveckling av Gamla hamnen i Reykjavik

In Scandinavia today many old harbour areas are developed into residential and commercial areas. For example are both Helsingborg city and Malmoe city in south Sweden planning to restructure some of their harbour areas to accommodate shops, schools, offices, residences et cetera. In Copenhagen in Denmark new plans for Nordhavn is also underway. In almost every plan proposal to redevelope an old harbour area the harbour activities are set a side to give room for new development. In Reykjavik, however, this has not been the case.

Miljöval för byggnadsmaterial : Med häktet i Helsingborg som referensobjekt

Today's climate and environmental issues have now been up for discussion for quite long. Various environmental measures have been taken, but it is not always certain that those measures actually are for the better because of the complexity of our environment. Therefore, studies of whole life cycles are very important even if they are time and resource intensive.Real estate accounts for 15% of global carbon emissions, but also affects our environment in many other aspects. In Sweden this number is even higher. About 30 % of its carbon dioxide emissions originates from building sector and changes are therefore of great importance.

Customer Relationship Management : Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?

An increasingly globalized market is leading to hard competition among manufacturing companies, which means that they are forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in building long term relationships with their customers. Best of Breed and ERP-based are two types of CRM systems. The study has focused on analyzing and examine the need for CRM systems at manufacturing companies. Our question formulation has been:? What need do businesses want to satisfy with a Best of Breed-based and ERP-based CRM system?? Are there any differences in the use of Best of Breed-based and ERP-based CRM system?In this study, we have chosen to carry out interviews and quantitative surveys with manufacturing companies to get their view of CRM-systems.

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