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3691 Uppsatser om Local marketing - Sida 56 av 247
Analys av planering inom byggproduktion. Hur kan förbättring ske med hjälp av slututvärdering och återkoppling?
A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.
Not Quite på två ben : En studie av synen på kulturkooperativet Not Quite's roll för lokal och regional utveckling
For the past decades, culture has been given a role as a factor for local and regional development. But what is meant by development and in what ways culture can be of importance in this aspect can be unclear. This thesis examines the perception of the role for local and regional development of one specific cultural place and network ? the cultural cooperative Not Quite in Fengersfors, Sweden. I study the way the role as developer is expressed and interpreted in the discourse of the cultural workers who are members of the network and in the discourse of public cultural policy in the region Västra Götaland and in Åmål municipality.
Versionshantering för databaser
Moment Marketing är ett litet företag som arbetar med webbutveckling. För dem är det viktigt med versionshantering och de använder ett fåtal program som underlättar detta arbete. Idag saknar de dock möjligheten att kontrollera olika versioner av databaser. Tillsammans med Moment Marketing och de program som redan används av dem skapas i detta projekt ytterligare applikationer med mål att lösa detta problem. Först görs en undersökning över programmen Subversion, TortoiseSVN, Trac och MySQL för att se de möjligheter som finns att använda dem till att uppnå målet.
Den lilla kommunen : En fallstudie av Torsås kommuns arbetsmarknadspolitik
The essay's purpose is to find out why municipalities engaged in local labor market policies and the study focused on a smaller survey unit. In the paper an analysis is made of the Torsås municipality's labor market policy. The work also intends to structure the political organization and their cooperation with other players. The survey methods used were interviews and a case study. The essay results are based on two interviews.
Havremalt : relansering av en hälsokostprodukt
Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.
Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.
Mundekulla : En studie om det personliga företagets konferensverksamhet
The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.
Samband mellan virulensgener och VTEC-infektioner : Riskklassificeringssystem för VTEC
To curb greenhouse gases and mitigate climate change is one of the biggest challenges human society face today. Carbon dioxide (CO2) has accumulated rapidly in the atmosphere as a consequence of burning of fossil fuels and deforestation. The aim of this study is to explore two methods to store carbon dioxide in geological formations and biological sinks. The aim is also to discuss the two mitigation options from a sustainable perspective and whether it can lead to a better environment and benefits for local and global societies. The research questions are: Which method to store carbon dioxide, geological or biological, is the most effective? Which method to store carbon dioxide, geological or biological, has the greatest potential to promote sustainable development for local communities?The method used is a comparative case study and presents four case studies that explore the potential for CO2 storage offshore in Norway and Brazil; and in tropical forests in Mexico and Brazil.
Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.
Urspårad nyhetsrapportering : En kvalitativ textanalys av en lokal och en rikstäckande tidningsrapportering av tågolyckan utanför Kimstad
The purpose with this study is to examine how the media coverage of the train accidentoutside Kimstad, on the night of September 12th 2010, was framed in one local (Norrköpingsnyheter) and one national newspaper (Expressen) and how the coverage of the accident wasdifferent in the local newspaper compared to the national newspaper.The material is 12 articles within a fixed time limit which is from September 13th toSeptember 15th. The material consists of six articles from each newspaper.The method we use a qualitative text analysis with its basis in medialogic, news value andframing theory.In the essay?s analysis we show a synthesis of both newspapers coverage of the train accidentoutside Kimstad and how they stand in relation to the theory of news value and we end with aterminative comment about the results.The conclusion shows that the coverage of the event was different in many ways. Expressenuses a more dramatic framing and a more sensational language which describes the eventmore badly than it was. NT uses a more informative and objective information which almosttrifles the event but which informs about relevant information for the locals.
Etablering genom icke-traditionell marknadsföring : En studie av Goohs etablering på marknaden för färdigmat
Problemformulering: Små företag kan ha svårt att slå sig in på en marknad på grund av en begränsad marknadsföringsbudget och konkurrens från andra aktörer. Dessa företag måste därför i många fall använda andra mindre kostsamma metoder än traditionell marknadsföring för att etablera sig på en marknad.Syfte: Att undersöka hur ett mindre företag kan etablera sig på en marknad genom användandet av andra marknadsföringsstrategier än traditionell reklam. För att besvara vårt syfte två delar ur 4 P undersökts, plats och påverkan (distribution och marknadskommunikation).Metod: En fallstudie har gjorts av företaget Gooh där fyra personer på Gooh har intervjuats genom semi-strukturerade intervjuer.Analys: Gooh har gått från en exklusiv distribution till en mer intensiv distribution för att nå ut till fler kunder och konsumenter. I sin marknadskommunikation har Gooh använt sig av olika aktiviteter som viral och buzz marketing för att generera word-of- mouth både bland konsumenter och kunder.Resultat: Gooh har ökat omfattningen av distributionen samtidigt som de ökat omfattningen av marknadskommunikationen för att nå ut till fler kunder och konsumenter och etablera sig på marknaden för färdigmat.Slutsats: Gooh har använt sig av en kombination av distribution och marknadskommunikation i sin marknadsföring och genom detta fått ett stort antal kunder och konsumenter och därmed etablerat sig på marknaden genom icke- traditionell marknadsföring..
Distansutbildningens inverkan på folkbiblioteken - exemplet Blekinge
The aim of this study is to examine the services offered by the public libraries in the context of distance learning students. I wanted to examine if there has been any discussion among the public libraries on how the new needs and demands affect them. To get a premonition on the development in Sweden I have focused on the public libraries in the province of Blekinge, which in many ways can be looked upon as precursors. Interviews have taken place with the distance learning students contacts at the local public libraries, the responsible librarian and a distance learning organiser at the local university college, the county library consultant and one of the chief librarians. I have reached the conclusion that no thorough discussion on the far-reaching aspects has taken place.
Från soptipp till naturreservat : En studie av makt i Lövsta-Kyrkhamn-Riddersvik genom actor-network theory
This paper investigates, through an actor-network theory perspective, how the recreation area Lo?vsta-Kyrkhamn-Riddersvik northwest of Stockholm has developed from being a dumping site into becoming a nature reserve. This investigation also tries to describe and explain which values that have been promoted in the area by the local voluntary associations and companies. Lo?vsta-Kyrkhamn-Riddersvik has been inhabited for more than 3000 years, originally with farming as the most important business.
Kundrelationer på menyn : ? En fallstudie av McDonalds erbjudande och kunders beteende för skapandet av långsiktiga relationer.
The study aims to understand the underlying factor why McDonald's customers return despiteprevious failure customer experiences. Why do customers come back to the company thatcontributes to the former dissatisfaction? McDonald's attempt to maintain unceasingpurposeful emergence fail at the local level, where the customer contact occurs. McDonald'sofferings and customers' bounded rationality results in that customers are satisfied with an"ok" experience, which adds to their low expectations of McDonalds. This makes clear thatMcDonald's does not have to make an effort through constant adaptation at the local level toachieve a "great" level of satisfaction.
Debatten om det kommunala självstyret 1978 och 1998. En analys av en tillsynes odödlig debatt.
In this essay I will look at the independence of the Swedish municipalities. By looking at articles for the biggest journal in Sweden on this subject Kommun aktuellt I will look at the discussion for the years of 1978 and 1998 to see if one can draw some parallels in the debate and see if some subjects are always returning in the agenda for the independence. The autonomy of the Swedish municipalities is a very important part of the Swedish welfare model. The municipalities handles for example both the primary schools and the social welfare services. Both these institutions are money draining and the municipals right by law to claim local tax does far from all the time cover its expenses.