Sök:

Sökresultat:

3691 Uppsatser om Local marketing - Sida 54 av 247

BIM-projektering inom anläggningsbranschen. En studie om BIM-användandet beträffande beställare, konsult och entreprenör.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Bloggares inflytande på varumärkens image

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

Sverigedemokraten kommer! : ?En kvantitativ studie av hur Sverigedemokraterna gestaltades i lokalpressen under månaden för riksdagsvalet 2010

AbstractTitle: The Sweden Democrat is coming! ? A quantitative study of the framing of the Sweden Democrats in the local press during the month of the parliamentary election in 2010 (Sverigedemokraten kommer! ? En kvantitativ studie av hur Sverigedemokraterna gestaltades i lokalpressen under månaden för riksdagsvalet 2010)Number of pages: 41 (42 including enclosures)Author: Tobias EnefalkTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Informatics and Media, Uppsala UniversityPurpose/Aim: This essay seeks to study how the Swedish political party the Sweden Democrats was framed in Swedish local press during the month of the parliamentary election in 2010. The study is based upon eight local newspapers located in the municipalities where the voting result for the Sweden Democrats increased the most and the least.Material/Method: The material consists of 263 articles from eight different local newspapers gathered from the month of September 2010 (the month of the election). Using a quantitative content analysis and a cluster analysis inspired by Matthes & Kohring, a comparison of the framing is made between the different newspapers. The results of this comparison are then analyzed and discussed by applying theories of political communication, media logic and framing.Main results: The results show that some similarities and some differences occur regarding the framing of the Sweden Democrats between the different newspapers.

Ekologisk aspekt som mervärde : En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag

Background: With the increased globalization food prices went down for a while, only to skyrocket to new levels. Prices of organic food, which already were more expensive than conventional, are now even more expensive. The current financial crisis results in reduced consumption which creates a threat to the smaller grocery stores. Globalization and the increased competition have had a negative impact on the environment but at the same time the desire to solve these issues has increased appreciably. The environmental aspect has been given higher priority by the individual, which led to a wider range of organic products and dramatically increased the number of stores selling organic products, leading to a greater competition among the stores selling organic food.  Problem definition: What factors are important for organic retail business long term survival?Purpose: Trough case studies analyze and evaluate the organic niche retail companies? strategies of marketing.Methods: This study is based on both qualitative and quantitative research methods.

Ungdomars musikvanor : En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.

This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden.

Besökare vid en barn- och ungdomsavdelning - exemplifierat genom en användarundersökning vid Göteborgs stadsbibliotek

The aim of this paper is to investigate who the visitors are at a children's department at amain library in a larger municipality, and for what purpose they use it. We discuss: Is therea difference between various user groups, and if so, how do they differ'? Which library rolesdoes the children's department have? Does the children's department serve as a local libraryfor those who live in the immediate surroundings or as a main library for the whole municipality?The paper is based on a user survey performed in the spring of 1996 at the City Library ofGothenburg. 417 visitors and five staff members were interviewed.The children's department is used by various groups of people, from young children to seniorcitizens. The library roles are, among other things, an independent learning center and formaleducation support center.

Hållbar utveckling- En textanalys av miljöpolicy i lokal och nationell kontext

Sustainable development is a concept that has been interpreted in a multitude of ways in different contexts. This essay argues that the discourse of "ecological modernization" has strongly influenced the way in which the concept of ?sustainability? has been constructed in Swedish environmental policy. This interpretation of the concept of sustainability offers the possibility of combining economic growth with ecological sustainability which stands in contrast to the assumptions of Deep Ecology and Green Theory. The aim of this essay is to explore how the concept of sustainability is being formulated in environmental policy both on a national level and in the city of Malmö.Considering these issues in a specific context, this essay focuses on city planning that is as an important instrument to promote urban sustainability both on national and local levels.

Watashi wo aishite ? älska mig : En lacaninspirerad läsning av Haruki Murakamis Sputnik Sweetheart

A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

Enkätundersökning om vilka frågor som var viktiga vid valet av fastighetsmäklare

In this report I have compiled my thesis which was about investigating what sellers of real estates find important when they shall appoint a real estate agent. I have also looked into other parameters in my study, like whether the sellers at all use real estate agents and how they have proceeded in case they do not use an agent. In addition to that, I have tried to find out why sellers didn´t chose LRF Konsult and what they know about the company. This analyses was made through questionnaires sent to those estate owners who didn´t use LRF Konsult when they sold their estate. The questionnaires contained 8 questions.

When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag

The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

Ulricehamnsmotet - Framtagande och beräkningar av ett hållbart broförslag.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Framgångsfaktorer med Business Intelligence- verktyget Qlikview inom offentlig verksamhet : Tillämpas teorin för att nå målen?

Introduction:Corporate limits becoming more diffuse due to the globalization taking place and requirements for analytical strategies are becoming more fundamental parts of organizations. Business Intelligence systems are hot and not without reason, today's world is spinning faster and with a flow of information that is constantly increasing Business Intelligence promises to introduce a support that will render a better decision-making, something that everyone wants.Problem Discussion:The local government business has today demands from the Swedish School-inspection to analyze and create adequate target images to the school and students meet curriculum goals and guidelines. Therefore, local government activities has increasingly begun to implement Business Intelligence tools, with the purpose to facilitate strategic and operational decisions were the result plays an increasing role in today's society.Purpose:This study evaluates how the analysis tool Qlikview fulfills the function of monitoring and controlling the improved student achievement in public schools.Method:The evaluation has been conducted qualitative interviews with staffs that have leadership positions in each municipality and management and possess a deep knowledge of the analysis tool and its processes.Conclusion:The evaluation has shown positive effects on the monitoring and control of student performance through better control of school operations..

Nordea Liv och Pension under finanskris

Title: Nordea Life and Pension during financial crisis Subject: Business administration, Candidate thesis 15 p. Authors: Seyithan Öngörur och Adnan Yari Instructor: Peter Lindberg Date: 2010-01-13 Key words: Nordea, the financial crisis, advice, marketing, customer relationship Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. We also want to give an understanding of what factors may be responsible for the outcome that it may be helpful in future financial crises. Method: A qualitative study was the basis for the study, where three interviews were carried out by the respondents from Nordea Life and Pension.  Theory: In this section we have focused on relevant theory and has divided them into different themes, advice, current legislation, marketing, consumption and buying behavior. Conclusion: The study shows that Nordea Life and Pension had a positive growth during the financial crisis and a number of factors are presented that may be the basis for the outcome.Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how Nordea Life and Pensions affected during a financial crisis, based on market share and the factors that may have been the basis for this..

Corporate Social Responsibility - Att stärka ett varumärke

This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.

?Celebvertising? : En studie i hur företag använder sig av kända personer i sin marknadsföring

The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

<- Föregående sida 54 Nästa sida ->