Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

With varied electoral success for anti-immigration parties across Western Europe, Sweden is often held as an example where anti-immigration parties have been less successful. This have caught the interest of many scientists around the world and have recently developed theories on a subnational level when testing Sweden?s municipalities, on why they have failed here but not in other countries. But in the election to 2010, Sweden now joins the rest of the Western-European countries in having an anti-immigrations party in the parliament.This paper has tested three theories on a Municipality that has shown evident support for the Sweden democrats, both in the local and the national election. This is done with a qualitative approach, made up from interviews with the local established parties.

Local charges may induce people to change their pattern of consumption by influencing investments and acts in certain directions. Some charges could for example give people incentives to use less natural resources. This study investigates four different local charges and whether they benefit an economical management with natural resources or not. This is carried out by investigating whether there is a polarity between local charges that may influence environmental actions or goods, and effective pollution control set to achieve certain nationally determined environmental goals. The study includes two economic perspectives and investigates on the one hand whether local charges counteract governmental subsidies and on the other hand whether the charges vary between the different municipalities since large differences may lead to cost inefficiency.

The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practise. Without a thorough understanding of the factors characterising value co-creation, the nature as well as content and locus of co-creation cannot be identified. In that case value co-creation easily becomes a concept without substance. Until now, individual publications on co-creation have focused on few or different aspects, have emphasized the process from either the customer?s or from  the firm?s vantage point, have different theoretical approaches and have ignored the complexity in interactions between actors.The purpose of this essay is to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature. Discussing the different views on co-creation, this essay concludes that thoughthere are evident points of agreement, finding one generally valid doctrine of predestination or value co-creation is improbable.

This report is about an investigation which has been done as an assignment in aninternational company. An Intranet has been implemented in parts of this company, andprimarily there is a local group of people in the company which is responsible for thelocal Intranet as an informationsystem. This local group of people is also responsiblefor further development of the use of Intranet as an informationssystem in the localorganisation. To create a starting-point for this development, I have done aninvestigation that deals with:· acceptance of Intranet as informationssystem among members of the industrialmanagement.- what factors affect acceptance of Intranet in a negative way- what factors affect acceptance of Intranet in a positive way· rules by which further development of Intranet is supposed to be based on· existing and needed Intranet-applications..

The aim of this two years master thesis in Library and Information Science is to examine how librarians and library managers in the three Stockholm suburbs of Alby, Fisksätra and Rinkeby think and reason about the role of public libraries in the integration process. The aim is also to examine whether their perception differ from that of local politicians at the municipal level. The theoretical framework is Marianne Andersson and Dorte Skot-Hanses model for analysis of the local library profile, and Jose Alberto Diaz theory on the integration process. The method used is qualitative interviews. The interviews were recorded and the content was analyzed using qualitative content analysis. The results of this study show that the library services in the three suburbs, rather than being stipulated by the legal demand for special services towards immigrants, are based on the needs of the local population.

Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication, either by close vicinity contact or by phone calls. Interpersonal communication is time consuming and resource intensive. If the flow of information, communication and marketing does not function well then there is a lack of a base for development.

The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given..

En stor utmaning för ett säljföretag i dag är inte bara att identifiera och attrahera en specifik målgrupp. Det bör även skapa sig en bild av hur organisationen bör kommunicera med den presumtiva kunden för att skapa en stadig relation, som i sin tur kan borga för återköp. Situationen som uppstår då en försäljare för första gången interagerar med en kund kallas sanningens ögonblick. Det är vid detta ögonblick som grunden till en hållbar relation mellan säljare och kund förhoppningsvis läggs. Det är av högsta vikt för ett företag att försäljaren är införstådd i det beteende som företaget anser vara korrekt, och på så sätt återspeglar den attityd och kundbild som organisationen har för avsikt att förmedla gentemot kunden.

The aim of this study was to examine how social policy is created in a local context on the basis of the situation regarding the begging EU migrants in Kalmar, Sweden. The last few years the number of begging EU migrants has increased in Sweden. Most of them are Roma with a history of exclusion and discrimination. To reach our goal we interviewed three managers from the social Services representing the local authorities. We also did four interviews with people from three non-profit organizations in Kalmar.

Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

Abstract Titel: Sociala medier - En länk mellan producent och konsument Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm Examinator: Lennart Andreasson Utbildningssäte: Högskolan i Halmstad Sektion: Hälsa och Samhälle Kurs: Medie och kommunikationsvetenskap,61-90p Delkurs: C-uppsats, 15p År: 2007 Syfte: Studiens syfte är att undersöka, utforska och analysera sociala medier, dess innebörd och innehåll Metod: Som kunskapsteoretisk utgångspunkt används ett explorativt förhållningssätt, med abduktion som slutledningsprocess. Kvalitativ metod har tillämpats i studien i form av mailintervjuer Slutsatser: Tidigt i arbetet kunde vi uppdaga att det rådde meningsskiljaktigheter vad gällde definitionen och synen på sociala medier. Vissa forskare samt några utav våra respondenter ansåg att sociala medier var någonting fult, nästan förkastligt som inte hör hemma i marknadsföringsvärlden. Medan andra forskare samt ett antal utav våra respondenter ansåg att sociala medier var en länk mellan producent och konsument,2sociala medier var arenor för samtal. Några ansåg även att sociala medier var en helt naturlig uppkomst då vanlig reklam inte längre påverkar människor i samma utsträckning som tidigare.

The purpose of this essay is to study how the local creators of a "master plan" for the swedish city Kristinehamn, the years between 1940 to -43, looked on their planning. It is an analysis of ideas case study. A hypothesis is upheld for the research: that the local physical planning had largely extended ambitions what regards central state control in a way that is similar to planned economy. Questions that are asked include: Was the planning assumed to be a tool for the state to regulate the environment? Can the planning be seen as a mean to control the society in time and space? The essay search for verification of the hypothesis by a theoretical analysis apparatus made upp of ideal types.

Vellinge is one of few municipalities in Sweden that refuses to accept refugees. The subject of this thesis is to find out how the local politicians in Vellinge make their considerations when they decide not to welcome refugees. The analysis uses the representation theory as a starting point. The two ideals of the representative role, either as a bound mandate or as a free independent role, is the base of the analysis. Vellinge is in the analysis compared to Lomma, a very similar municipality in southern Sweden that for a long time alsohas refused to accept refugees, however suddenly in 2007 decided to change their mind.