The aim of this study has been to explore local cultural policy documents in some municipalities in the geographical region of Västra Götaland. Do the municipalities have these kinds of documents for their local cultural activities, and how are they designed? These are questions which the study has focused on. The study has been concentrated on the library activity in the local cultural policy documents. The research has been a comparative one.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

Syfte: Att klargöra vad det finns för likheter hos de nyheter som publiceras av privatpersoner på sociala medier för att sedan plockas upp och bli till nyheter i de traditionella medierna.Metod: Kvalitativ forskning.Material: Fem nyheter som skapats av privatpersoner och publicerats på sociala medier och sedan plockats upp av traditionella nyhetskanaler.Huvudresultat: De fem fall som studerats i denna uppsats indikerar att man som medborgare, med rätt sorts materiellt, kulturellt och socialt kapital, i vissa specifika fall, har möjlighet att påverka den traditionella nyhetsagendan genom att publicera text eller video på sociala medier..

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

Our premiss in this study is the escalating competition in the swedish newspaper market, which have become an issue regarding smaller editions for the newspapers, and some scientist have claimed that this has brought an sensational touch to their news. With this in mind, we have studied if a sensational touch is brought to the two biggest Swedish newspapersAftonbladet?s and Expressen?s first pages. Our purpose with the study is to look into the newspapers development regarding a more sensational newsworthiness on the front page over time. The use of quotes, images and news themes is indicators to measure the development.Trough a content analysis from three different years, 1972, 1992 and 2012 we have measured the data with the computer program SPSS.

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

The concept of sustainable development is a challenge that demands cooperation from all levels of society for it to be successful. The focus for this thesis is how politicians within the local councils understand the concept of sustainable development and how they implement it in political decision-making.The basis for the study is a questionnaire that was distributed to 303 local politicians in three municipalities of varying size in Southern Sweden. The study concentrates on departments within the local councils that are directly connected to the Swedish environmental law and the Swedish planning and construction law. One of the primary goals with the aforementioned laws is the achievement of sustainable development within one generation.The outcome of the study was that over half of the local politicians could correctly define sustainable development according to the World Commission on Environment and Development?s (WCED) definition.

The aim of this master?s study is to examine the function of the public library in the local community at present. I have searched for the answers to the following questions: Which position has the public library in the local cultural policy? What characterizes each library and which are the priorities? What is the local profile of the public library? What cooperation partners does the public library have and what do they mean to the library? Does the public library intensify the local community in any way? To answer this, I have made three qualitative case studies. Interviews and collection of documents were carried out in three different communities.

Local history collections are fairly common among the Swedish public libraries and these collections often contain older or rare material. There are no national policies concerning the preservation of rare books at the public libraries, and the librarians of public libraries may lack that knowledge. The aim of this study is to examine librarians? attitudes toward their libraries? local history collections. We interviewed five librarians in the county of Västra Götaland and also made a small observation study of their local history collections.

The purpose of this study was to look into the work of care organizers for elderly care, in three municipalities in southern Sweden, and how they use the law and local guidelines to evaluate the need for home care. The intention was to determine if presence of relatives makes a difference in the needs assessment and if the care organizers practice harmonize with the guidelines. To do this, we did a qualitative study alongside with analyzing each of the local guidelines. By interviewing five care organizers, we were able to see their side of elderly care and how they combine the law and local guidelines in their daily work with elderly care. Our main themes are, in short, the law and local guidelines, the view of care organizing and needs and also closeness to relatives.

Uppsatsens syfte är att studera skillnader mellan kultur- och sportjournalistik för att kunna undersöka vad dessa skillnader har för grunder och betydelser för vår uppfattning om kultur och sport i samhället. Varför låter sport- och kulturjournalistik så olika? Vad har det för betydelse? Genom att detaljstudera två av Sveriges Radios nyhetsprogram, Kulturnytt och Radiosportens nyheter, görs skillnader mellan de två genrerna tydliga och konkreta. Skillnaderna analyseras utifrån begrepp som genre, hegemoni, dikotomi och uppdelningen mellan hög och låg samhällelig status. Uppsatsens slutsatser är att uppdelningen mellan sport och kultur hålls stabil genom journalistiska genrer, vilka i sin tur är skapade efter uttryckens olika samhälleliga status.

When discussing local development attention is often given to the problems involved. Factors like decreasing population and inadequate infrastructure are two examples. Local politics has, however, lately been argued to have possibilities to affect its own development and its chances to achieve growth. Some of the most important factors from this debate are to make a community attractive for people and companies, committed leadership, the local business world with entrepreneurialism and a good business climate. These factors serve as a starting point for this discussion where focus is on the possibilities to achieve growth on the local level and the politics that is used for this purpose.To illustrate the chances to affect local growth I apply the theoretical perspective of regime theory and thereby examine the governing coalitions "power to" govern and not "power over" as the earlier theoretical perspectives in the area.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

The thesis has two purposes. First, to give a practical insight into the challenges that Swedish companies might face, and how these challenges are tackled, when implementing strategy in a local area. Second, to develop a general applicable model as a conceptual contribution to the field of international strategy implementation in local areas. This empirical-driven thesis is written in a qualitative and explorative approach, where abduction is adopted in order to find mysteries and contribute to the forming of new theories. The empirical foundation is twenty-two interviews and observations of three large Swedish companies.

This study represents the different factors that may have an influence on the budgetproposal in the local government for the revision. The revision in the local government is an important part of councillors and public insight into the different activities. The budget for revision decides how much of the activities runned by the local government can be observed by the elected representative accountant. The aim of the study is to see how the following variable affect the dimension of the budget appointed for revision. We have used Institutional theory, theory that contains the role-play between guardians and advocates and Agent theory with help of accountability.The dissertation is written in Swedish..