A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

Between 1965-1974 one million new flats were produced in Sweden and the project is called the millionprogramme. One of the areas that was build during this period of time is Rosengård in Malmoe. Today Rosengård is a very segregated area, not just in relation to the city of Malmoe, but within itself. I´ve chosen to study the ideologies behind one of the actors acting and non acting regarding the segregation complex of problems in Rosengård, the housemanagers. I´ve studied one public housecompany and two houseassociations who all owns and manages houses in Rosengård.The ideologies that I´ve studied in this study is what the informers think of the people that live in Rosengård, the society in general, Rosengård and the diffrent smaller areas within Rosengård.

Tree fiber lengths controls properties like strength and smoothness in paper and other wood products. For forest researchers it is of interest to be able to determine the fiber lengths in standing trees. Mo?rling et al. (2003), among others, have developed methods to estimate fiber length distributions in standing trees without damaging them.

This thesis investigates how lobbying influences the European Union Strategy for Sustainable and Circular Textiles (2020-2025). It asks which actors dominate, what strategies they use, and how these patterns can be explained by pluralism, corporatism, new institutionalism, and Kl?ver?s exchange logic. Using a qualitative case study with process tracing and text analysis, the study examines consultation data, official EU documents, and transparency reports. Findings show that commercial actors dominate consultations and expert groups, prioritising product-focused measures over systemic change, while transparency gaps enable informal influence.

In the past, the meaning of marriage has been an agreement between two people to live together and have children in a legitimate manner. The marriage was not just to form a couple; it was also to merge two families together. From the early 1900s until today the allegation of marriage and its influence got a significant change compared to early societies which have aroused my interest to perform this into a research paper. My study is focused on marriage and social changes during the 1900s. Thoughts that arise now is that why there was a remarkable change in the marriage rate during the 1900s and whether there were any social changes had to do something with it.

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.

The study has answered the questions to what extent people with disabilities are involved in SVT- and TV4- news reports and how people with disabilities are represented in news reports. The material is based on 140 news items.The study has demonstrated that news reports SVT and TV4 have different grades of misconceptions about disabled people. Disabled people are constantly being reinforced by negative disabling terms, the disability being of central importance for the news broadcast and they still occur in stereotypical depictions. Through the image of disabled people forms the bed-rock on which the attitudes towards, assumptions and expectations of disabled people are based on. They are fundamental to discrimination and exploitation that people with disabilities face on a daily basis, and contributes significantly to their systematic exclusion from mainstream society.

AbstractHomosexuality is surely accepted in today´s society - or isn´t it? Many things have changed, for instance laws, which are in favour for homosexuals, have been introduced, in Sweden that is. As we although know, many things are not only dependent on what laws tell us to do. The society also contains values and norms and they furthermore exist in individuals. Regarding sexuality, the norm is heterosexuality.How much does the norm affect our way of living? In what way is it encouraged? What happens to people who don´t live up to the norm? How is it to be homosexual in today´s society? These are some of the questions that we look upon in this paper.

This paper is an analysis of the hell theme in Rob Bell's book Love Wins. A Book About Heaven, Hell and the Fate of Every Person Who Ever Lived. Using a constructivist text analysis the essay examines how Bell creates a theology around the image of hell that he advocates. The study aims to analyze and explain how Bell constructs the meaning he advocates in the concept of hell. This includes an analysis of the passages in the book that discusses what the term hell refers to and the passages that deal with properties of hell.

In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.

The farming system is the basis of human existence through its production of provisions for man. By a continuous exchange of information, energy and material, between the ecosystems and the social systems, the farming system becomes an emergent property. The system's own properties, in the sense of farming methods, circulations and institutions, evolve through an adaptive process. Understanding this process and constantly learn from it, is the starting point for creating a sustainable development within farming systems. Thus, future farming system has to develop strategies that produce food provisions while at the same time takes into consideration the ecosystem's resilience and its integrity, but which also enables an ethical discussion. The institutions within the farming system are understood as links between the ecosystems and the social systems.

In my essay the dilemmas originate from what I have experienced. I have observed myself and some of my colleagues, how we meet children who are lacking the qualifications which school and most pedagogues expect them to have. Focus, in my written experiences, is on children who live in poverty, but how we meet and act toward them is often quite the same independent of what qualifications they are lacking. With the support from literature and theories I reflect and analyse the dilemmas. Through essaywriting I investigate my practical knowledge and I examine how we as pedagogues handle the complex situations encounter when in school and how it is possible to understand why we act the way we do.I think that the knowledge which essaywriting gives me will strengthen me as a person and in my work as a teacher for after-school-center.

The task in this thesis is the steering of one of Saab Bofors Dynamics robots using Sliding Mode Control, a method they never used before. The robot constitutes a system which in addition to perturbations and uncertainties due to modeling imprecision, hold the difficulty of being highly time variant. In order to be able to keep required performance with uncertainties and modeling imprecision present, the use of robust control methods like Sliding Mode Control is necessary. SMC is based on the states of the system being forced to stay on or in the direct vicinity of a hyper plane in the state space which is chosen in a way that gives the system dynamics desired properties. Other advantages with sliding mode are reduced order dynamics on the switching surface and total insensitivity to some uncertainties and perturbations.

The aim of this Master?s thesis is to examine how Ranma ½, one of the most popular Japanese Manga series, reflects the gender system in society. We have chosen to make use of two different gender theorists to determine if Ranma ½ follows the gender norms of society or not. The theoretical framework is based primarily on Yvonne Hirdman's theory of the two basic principles: the principle of dichotomy and the principle of hierarchy. Judith Butler's theory of performative gender is used as a complement.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.