The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

The forest is characterized by many different values such as those related to forest productivity which are of a big importance for Swedish economy. History has proved that forest resources had helped the country in the transition from the agricultural to the industrial society. Today Swedish forest industry is among the strongest in Europe and significantly contributing to the Swedish export. The industry provides many direct and indirect job opportunities and is one of the biggest employers in the industry sector. It is also worth to notice that the forest can also generate an additional income for the owners, even if the forestry isn?t their primary income source.

Title: Talent Management: Retention and development of employeesLevel: Bachelor?s Degree in Business and AdministrationAuthors: Amra Abdulic Dzankovic and Anna JaurénSupervisor: Per-Arne WikströmDate: June 2013Aim: The purpose of this study is to examine how an organization can implement talent management strategies to retain and develop their employees. We intend to increase the understanding of talent management by highlighting various strategies to retain and develop employees.Methodology: The study has been carried out with a qualitative approach through a case study in cooperation with a large organization within the public sector in Sweden. Empirical material has been collected through semi-structured interviews with all the divisional managers. An extensive analysis of literature and research connected to Talent Management and tools for retention and development has formed the basis of the theoretical framework.Result and Conclusion: The conclusions we have drawn from this study is that to succeed with Talent Management, and the strategies that are in place to retain and develop employees, there must be an integral and comprehensive approach where business strategy and vision also permeates personnel strategy.

An ongoing discussion concerning the possibilities of universal classification based on phenomena rather than on research disciplines has been noticed. In order to discover if this was a limited discussion or the beginning of a major new field of research a study of citations was made using the database Web of Science. In addition, references of the works concerned were studied to find out where the ideas originated. The study of references shows that the ideas originate in a limited number of older published works, some of them well established in Information Science, some of them less generally known. The main ideas commonly used in Information Science are Ranganathan?s facet theories and the work of the Classification Research Group.

ABSTRACTDuring the last decades, environmental impacts have increased significantly, much due to the great traffic flows within cities. Therefore, to reduce these impacts and encourage a healthy way of living, it has in recent years become vital to generate safer and more sustainable and flexible modes of transportation. In order to do so, authorities and physical planners must work together to find viable solutions to incorporate in the infrastructure and offer alternative transport modes ? such as walking, cycling and public transportation. The purpose of this thesis is to examine the development of the cycling infrastructure in the city of Västerås and whether it is possible to expand bicycle commuting alongside public transportation. The thesis consequently aims to study how different physical planners within Västerås municipality work with traffic related questions.

This pilot study describes a therapy method for persons withBroca´s aphasia. This method is based on the mapping hypothesis (Schwartz,Saffran & Marin 1980). The mapping hypothesis is based on the assumptionthat agrammatism is caused by an inability to combine syntactic structurewith thematic roles. This study describes a combination of the therapymethod mentioned above and the Everyday life activities photo series (ELA,Stark 1992). The aim of the study was to investigate if therapy based on awritten sentence/picture format is a viable starting-point for future research.The therapy presented combined written sentences with pictures describingeveryday life activities.

This Masters thesis concerns how library and preschool can cooperate in supporting childrens language development and especially that of bilingual children. We have investigated how librarians and preschool teachers different competences can complement each other to gain the best result in work with childrens language development. This study is based on qualitative interviews with four librarians and three preschool teachers. The answers from them have been analysed according to different categories. Our results show that both librarians and preschool teachers think that bilingual children need extra support and that it takes longer to learn two languages.

Technology based self-service (TBSS) used in supermarket self-scanning checkouts is a relatively new phenomenon in Sweden. Studies on TBSS as a self- checkout device have been formerly carried out but with focus on the customer perspective. The authors therefore saw a challenge in covering the self-scan checkout concept, from a company perspective. The purpose of this research paper is to investigate, through a management perspective, the changes brought about by implementing an innovative TBSS system in Swedish supermarkets, and its effect on the competitiveness of the company. This is done by presenting and linking the theoretical framework and empirical study in the research.

We chose to base our literature study on the meme phenomena. The meme is a portion of culture that is spread among us from mind to mind. Every time we learn something by copying others we use information that has been passed on from a previous person, that information can be seen as a meme. The theoretical frame for our methodology in our exam paper is founded on Forsberg och Wengström research on literature studies. Our aim is to describe to the reader in depth what a meme is and how they could be helpful in an academic and pedagogical setting. Our study will show how memes are seen predominantly as graphic designs and as artifacts for cultural representation parallel to their imagery.

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.

The purpose of this study is to examine the experiences of five students searching for information in the context of writing a bachelor thesis. The main questions regard what strategies they use whilst searching for information, their relevance judgements and their feelings. The method used is the qualitative interview. The students were doing their third term in psychology. All the students were interviewed twice while working on the thesis.

The aim of this thesis is to compare two different classification schemes with each other and see what the differences and similarities are when classifying literature concerning film and television. One of the schemes is of general kind, Klassifikationssystem för svenska bibliotek (SAB) and the other is a special system, FIAF Classification scheme for literature on film and television. The focus of the examination is on comparing the structure, contents and division of firstly the main classes and secondly on comparing the notation and the auxiliary tables in the schemes. The theoretical framework of the comparison is based upon theory of classification but the conclusions drawn are though mostly of a more subjective character. In addition to the comparison itself interviews have been made with four libraries, two with experiences of SAB and two with experiences of FIAF.

In today?s competitive market, design is an important element for the companies. They must succeed with delivering an increased value and an experience for the consumer to be able to survive. The Swedish company?s have become better in the design area, the higher standards the consumer?s demands forces the company to invest more in design.

The Intensive Care Unit (ICU) is a special unit for patients who is in the need for emergency life-sustaining measures and every patient has complex medical- technical equipment. The experiences of a critical illness and the needs of critical care are experienced in different ways. The purpose of this study was to describe the experiences from patients in the ICU and how this experience has an influence on the patients. The method was a study of literature with a qualitative inception based on eight scientific articles and the analysis of content has been inspired by Graneheim and Lundman (2003). The result of the study is presented by four categories: to loose the ability to make themselves understood, to be forced to adjust to the environment of caring, to have the lack of connection with reality and to be in an intensive care environment, The results showed that patients in the ICU are affected by the attitude from the staff, the equipment around them as well as the sounds and lights in the environment there.

Men's violence against women is an issue that exists all over the world. There are several scientists and organisations that work with this issue in one way or another. In Sweden an organisation called ROKS, and a scientist called Eva Lundgren, has been in the limelight for medias attention several times. The impression has been given that Eva Lundgren is a very controversial scientist and that her research is very different from other research about men's violence against women.The aim with this essay is therefore foremost to look at research from different scientists and compare them to Eva Lundgrens research. I found three so called levels about why men use violence against women.