This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-Line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-Line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-Line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

A peripherally inserted central catheter (PICC Line) is a catheter that is inserted through a peripheral vein in the arm and then on to a central vein in the chest. It is used to give injections and infusions and to take blood samples of patients who need treatment for longer periods.The aim of this study was to investigate nurses' perceived knowledge of the care and use of PICC Line in wards where PICC Line does not occur daily. The aim was also to investigate if the nurses expressed a need and wished for more knowledge to be able to use PICC Line, and if PICC Line is not used investigate the cause of that.The study was of a descriptive design with quantitative approach. An onLine survey was answered by 40 nurses from five wards at a university hospital in central Sweden.A large number of the nurses who responded to the survey reported that they lacked knowledge of the care and use of PICC Line. Despite this, three-quarters of the nurses usually use PICC Line at the infusion / injection / blood tests on patients with PICC Line, if they are cared for in their ward.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-Line and on-Line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

The purpose of this research aims investigate whether front Line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front Line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front Line employees are very important as they are seen as the brand; therefore the front Line employee?s personality and behaviour will influence the customer?s view of the brand.

The aim of this qualitative study is to examine the experience of participation among first Line managers within community home care. The study is based on eight interviews with first Line managers operating in a metropolitan area in Sweden. A majority of the interviewees worked in private companies.We have used two theories to interpret our empiri: Lean Production and Human Resource Management. The analysis resulted in seven themes: economy, leadership, participation, view on the organization, first Line manager, private or municipally operated organization and expectations on the manager. Our results showed that all the interviewees experienced that they were participant in the organization.

The purpose of this study is to look at the Line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the Line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with Line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

AbstractEssay in political science, C-level, by Line Säll, spring semester 2007.Tutor: Susan Marton.?To do things by the rule of law -A study in the discretion of front-Line bureaucrats?This essay has it´s starting-point in the theoretical problem of social science to unite democracy and bureaucracy. The purpose is to illustrate the problems with the discretion of front-Line bureaucrats in a democratic state. The theoretical approach is front-Line bureaucracy-theory. Certain characteristics of the work of street-level bureaucrats makes it impossible to severly reduce discretion.

The aim of this study is to discuss the implementation of Swedish integration policy from the perspective that public officials, so called front-Line bureaucrats, are the real creators of this policy. The concept of integration is far from unambigous; it can have different meanings depending on the theoretical perspective applied. This give topical interest to the question of how the concept is conceived on the national level versus the implementation level. I also aim to uncover how these front-Line bureaucrats look upon their role as creators of integration policy. My material consists mainly of interviews with front-Line bureauctrats.

Seabased Industry AB develops system for extracting electrical energy from ocean waves with a Wave Energy Converter (WEC). The components is bought from subcontractors and then assembled into wave energy converters, buoys and marine substations by Seabased. In the future Seabased will produce more of the components themselves to reduce costs and to have better control over tolerances. The production Line will also include the painting of the WECs and substations, which is performed in a painting Line.The purpose of this thesis work is to study what is required to build a painting Line, regarding the types of stations, transporting types and the space needed. This will result in layouts for the painting Line.To receive the necessary information about production theory and corrosion and surface treatment, literature concerning this area has been studied.

Our report procedure identification of instability and disturbance in an automatic manufacturing Line of processing and assembling of chair sliding rails at Sapas manufacturing department in Vetlanda.To obtain a stabile ground we have mapped the material flow to receive a comprehensive view and to visualise connections.We have examined cycle times at different stations in purpose to identificate bottlenecks. The result of our examination showed that the bottleneck of the Line was the brush station. This leads to that the expected bottlenecks identificated by Sapa gets a delay time and by that a longer cycle time.Interruptions has a clear negative influence at the Line performance so we have also assemble data through the operators report list and compiled these in order to find out the interruptions effect on the Line. The outcome during our assembled period was that the reported interruptions corresponded about 30 percent of the total available production time. This has a clear negative effect on the Line productivity and efficiency as we have calculated in order to get the present status..

This paper briefly summarizes Bergslagen as a bedrock province in order to give background to the genesis and presence of REE-bearing minerals (short for Rare Earth Elements) in the region. These mineralizations mainly occur along the REE-Line, a Line aproximately a hundred kilometers in length between Norberg in the north and Nora in the south with a width of a few kilometers. Situated in the southwest of Bergslagen it is currently one of only a few places in Sweden where REE-bearing iron oxide mineralizations are potentially economically viable for mining. Ore microscopy has been conducted in order to characterize an ore sample from Myrbacksfältet, one of few sulphide rich iron oxide mineralizations within the REE-Line. Additionally, an electron microscope analysis of a sample from Stålklockan, a suspected REE-bearing mineralization also within the REE-Line was confirmed by EDS (short for Energy Dispersive Spectrum) analysis.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a Line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of Line extension products and how these evaluations relate to extended Line product pricing.

This report contains results of our study at CTC in Ljungby. CTC produces heating products such as boilers, heat pumps and additional products to their heating systems.The purpose of the report is to make a proposal how CTC will supply their new production Line for heat pumps with materials. The proposal includes a production layout and a scheme for how to place the material in the production storage.The new production Line will produce two different products and both of them have several variants. The Line will also have a mixed flow, so the products can be produced in a random order. These conditions demand that the production Line has great flexibility and that the material to all the variants can be stored in the production storage.With these conditions as input we made a layout proposal to the company.

The purpose of this essay was to explore how the first-Line managers in eldercare motivate their employees. In addition, we intend to study how the first-Line managers acquire their leadership skills. To find answers to this purpose, we asked ourselves the questions; how acquires first Line managers knowledge of how to motivate their employees? What is the first-Line manager?s perception of motivation against their employees? The method we used was qualitative interviews with eight first-Line managers in elderly care in Stockholm area. The results were analyzed by using two theories, Maslow?s hierarchy of needs and Hertzberg's two factor theories.

In the summer of 2009 the High Line opened in New York, a park built on an out-of use elevated rail viaduct. The park meanders its way through the buildings and allows the visitor to see the city from a totally different perspecive than we are used to.I have made a Design proposal in Eriksdalslunden, Stockholm, with inspiration from the High Line. The proposal is based on design ideas of a park I logically call the Low Line, as the place isn't elevated as in New York, but lowered. The two places have some similarities, mainly the strong urban identity and the tracks crossing both areas. They also have very obvious differences, above all the fact that Eriksdalslunden is situated in a swale and is defined in a third dimension by the high bridges that crosses the area.The High Line is designed by James Corner Field Operations, and they have been working using their motto 'Keep it Simple, Keep it Wild, Keep it Quiet and Keep it Slow' during the whole process, words that normally aren't associated to Manhattan.