This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been discussed together in a try to get an overview how the rescue services practically works with the brand. The study results are based on a questionnaire survey and qualitative semi-structured interviews. The survey was sent to employees working with the communication of the rescue service. The interviews were held with two employees working with the communication of the rescue service and two fire chiefs.

Driving instructors education are since 2009 a comprehensive Yrkeshögskoleutbildning for three semesters of full-time study. This paper aims to shed light on what must and what can be included in a good Driving instructor education and proving a proposal for how this might look like. The goal is to create a new didactic approach to education. The result Is a ?ball didactic? approach to education.

Nordic Light AB tillverkar armaturer för bland annat butiker och utställningar. För att kunna avgöra vilken armatur som behövs för en viss applikation och för att se hur en viss armatur lyser har kunder efterfrågat fotometriska filer av formatet EULUMDAT. Fotometriska filer innehåller bland annat information om armaturers ljusfördelning. Den utrustning som Nordic Light AB använder i sitt ljuslabb kan mäta belysningsstyrkan i lux på en kvadratisk yta och sedan sparas mätvärden i en textfil med x- och y- koordinater samt belysningsstyrkor. Detta examensarbete har utförts för att ta reda på vad en fotometrisk fil av formatet EULUMDAT innehåller och om det med Nordic Light AB: s befintliga utrustning går att ta fram en sådan fil.

The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

Detta examensarbete, med inriktning emot Industriell design vid Luleå tekniska universitet, behandlar produktutformning av spotlights som monteras på takskenor butiksmiljöer. Även på fackspråk kallat Tracklights. Arbetet är utfört under 10 veckor hos Nordic Light i Skellefteå, som utvecklar, tillverkar och säljer butiksbelysning. Målet med arbetet är att utveckla två stycken tracklights som skulle kunna ingå i Nordic Light´s ökande produktsortiment. Tracklightsen skulle ha ett säljande utseende och motsvara de önskemål som finns hos kunder.

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

Society today is characterized by the transforming effect IT has had, the majority of the activities we perform on a daily basis involves one way or another digital technology. One area which has not yet seen the positive effects of IT is education. Despite the progress of technology, the school education has barely changed since it first saw the light of day. Our goal with this study is to investigate the possibility of implementing Gamification elements in educational environments and examine whether it could increase our young students learning motivation. We believe that this kind of implementation will have a positive effect for these young people since they have been interacting with games since they were small and are familiar with the driving force of a reward system.With this study we want to examine the opportunities and challenges that Gamification implementation brings out in a learning environment and therefore encourage and motivate our young ones to study even harder..

The purpose of ?The Lake? was to create an experience with music and visuals working with no budget.A personal purpose was that I wanted to explore new areas in design, like scenography, and combine them with my previous knowledge and skills. My method was to keep my hands busy at all times and use new materials. I also wanted to work with other creators and learn from their methods. Together with a musician I created the music and the concept for the project.

The purpose of this paper is to bring a British mural painting that originated in England in the 1920?s into the limelight and introduce it to the Swedish public. The mural was commissioned by Tate Gallery, currently known as Tate Britain. The work of art was designed for a semi-public space as a decoration in the Refreshment Room of the gallery, located in the basement where there was little natural light. The artist, a young British man named Rex Whistler, was transformed from being a student at an art school into a celebrated professional artist by this piece of art.

Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

Försvarsmakten har förändrats från ett invasionsförsvar till ett insatsförsvar. Det har inneburit nedläggningar och omstruktureringar av organisationer. Artilleriet är en av de vapenslag som har gått från flertal regementen till idag ett regemente. Artilleribataljonen som är artilleriets insatsförband har kännetecknas som ett förband med lång räckvidd och kraftig verkan. Med pjäser som har kaliber 15,5cm understödjer de manöverförbanden.

This thesis deals with the importance of boar tusks to the people at the Middle Neolithic settlement of Ajvide, Eksta parish on Gotland. The thesis discusses various issues concerning the Ajvide swine and their tusks, such as the question of domestication and the various functions ascribed to tusks. In order to cast light upon these questions the result of a study of all the tusks found on Ajvide thus far as well as their respective grave context is presented. The study also includes an osteological analysis of the tusks. Furthermore, ethnoarchaeological comparisons are made with Papua New Guinea and Vanuatu; contemporary societies presumed to share common traits with Middle Neolithic societies on Gotland and where swine and their tusks likewise assume a prominent position..

AbstractThis literal review intended to assess and shed light upon if west-centric feminism justifiesthe neoliberal globalization that reproduces the reproduction of inequality in the world.The result indicated that sex is not sufficient to categorize a universal group of women andthat other aspects of social structures such as class, caste, ethnicity, race, religion and ageshould be included in transnational feminism, and that this discourse needs to becharacterized by contextual understanding of culture and power. Neoliberalism has createdspace for personal freedom and choice, but all do not possess the same conditions to utilisetools to attain positive progress in regard to these choices. Furthermore, this study hasrevealed that feminism is subordinate to the globalization of neoliberalism and that thepost-feminist trend could be perceived as being discrepant with a progressive transnationalfeminist movement..

The purpose of this essay is to shed some light upon the children who grew up in Sweden after their parents fled the war in former Yugoslavia. Did the parents spread their own opinions about the other ethnicities which they fought against in the war to the children, even though they live in a new country? And if so, was it an act of patriotism for the country they once lived in and who was to blame for the war? Did the children who grew up in Sweden share the same attitudes as their parents? To find out about this we used interviews with four people, all with heritage from former Yugoslavia, Bosnia and Croatia. What we found out was that the thoughts from the parents partially were passed down to their children, even though the children thought that they had formed their own opinions. In this case the thoughts didn?t relate to any kind of patriotism or who to blame for the war, they rather believed that they shouldn?t blame the other ethnic groups for the war.

Det här är en text som är ett resultat av vårt examensarbete vi genomfört under den sjätte och sista terminen på scenproduktionsutbildningen på Malmö högskola. Texten och examensarbetet utgår ifrån frågeställningar som vi arbetat med under terminen i samband med att vi ljussatt två teaterföreställningar som satts upp av Teaterhögskolan i Malmös examinerande masterelever. Vi tar upp frågor och tankar om ljuset, scenrummet och ljussättarens roll i det kreativa teamet. Syftet med detta arbete har varit att utforska hur vi kan ta hjälp av ljus och ljusdesign i skapandet av scenrummet. Hur vi definierar de rum vi arbetat i och hur det är att vara en del en produktion.