The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..

In the light of the criticism from the Swedish Consumers? Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. Thus, grounded on theories in the fields of Critical Management Studies (CSR), Corporate Social Responsibility (CSR), change and communication, this study analyses how a change of implementing revised SRI communication is carried out at Handelsbanken Asset Management, existing motives for the change in communication, and how key actors can affect the process. A participant observation and in-depth interviews were carried out enfolding a discussion that contributed with a critical analysis and discussion, concluding external motives to be dominant and that key actors of the change process are influential to a various extent.

The purpose of this literature study was to describe the seasonal reproduction in sheep and the presence of genetic variation in fertility traits. Methods to induce oestrus are described and the possibilities to change the reproduction season through breeding are discussed. Sheep have a pronounced seasonality in their reproduction. Mating season starts in the fall and the lambs are born during the spring because this is the most beneficial time. The market request for lamb meat has increased and therefore it is desirable with ewes that could get pregnant all year round.

This Masters thesis aims to study the reading habits of readers of romantic fiction, especially focusing on gender issues. The main areas studied are the function of reading romances compared with reading other genres, and how the readers value romantic and general literature. The thesis is based on qualitative interviews with seven readers of romances, five women and two men. The theoretical background is based on reader response theory and gender theory. Before I started interview the readers I asked them to read two romances; Sidney Sheldons - The best Laid Plans, and Rosamunde Pilchers - The End of Summer, which we later discussed during the interviews.

Earth science is a dynamic system science that explores the structures and processes of the earth. Knowledge about the earth is important for citizens since the science is a vital part in the sustainable development of the society. Without good basic knowledge the citizens don?t have the possibility to anticipate in the questions and decision-making that concerns e.g. anthropogenic climate change. In the Swedish school system earth science is not an independent subject until academically studies at the University?s.

Since January 1st 2005 all companies listed on a regulated stock exchange within the European Union are required to present their financial reports in accordance with International Financial Reporting Standards (IFRS). The intention of the introduction of IFRS is to achieve international harmonization of accounting rules in order to make financial reports more comparable between companies from different countries. The purpose of financial reports presented in accordance with IFRS is to provide information that is useful to the users of the information. The aim of this paper is to investigate whether the information regarding goodwill and the goodwill impairment test, presented in accordance with IFRS, in fact is useful to a specific group of accounting information users, namely equity analysts. An empirical study is conducted, based on interviews with seven Swedish equity analysts.

The purpose of this study is to illustrate why Norway is not a member of the EU from a rational choice perspective. In order to fulfil this purpose, two questions will constitute the framework of the study. These are:1. What are the arguments of the EU-opposers in the Norwegian EU-debate?2.

In the last few years the environment becomes more watchful, even for us farmers. All agricultural enterprises that exceed 200 animal units must be tested according to regulation of environment. A farm business with 200 animal units and more is classed ?environmentally hazardous activities? and has to make an environmental impact assessment for the business you have today, and the activity after expansion. Before you can construct a building and expand the numbers of animals is a lot of applications to make. I have in this project restricted me to establish a environmental impact assessment and a consultation foundation. To make a environmental impact assessment is the big part of the application. The environmental impact assessment take a lot of time and you need skills for all the rules in the environmental code to be abele to make an environmental impact assessment approved. The environment codes purposes (1 kap 1 § Miljöbalken) is to rule the laws. The purpose of the environment code is to promote sustainable development which will assure a healthy and sound environment for present and future generations. Definitions of a ?environmentally hazardous activities? 9 kap 1§ Miljöbalken) shall mean the discharges of wastewater, solid matter or gas from land, buildings or structures onto land or into water areas or ground water.

AbstractDuring my university trip to South Africa I visit a black township called Lingehlile. There I examined the life situation and education for children and youth with mentally disabilities. I was interested in knowing more about what basic condition they have, period of school and what kind of support they get outside the school. The subjects that I have handled are a school for all, support for the person with mentally disabilities and their family, the opinion of the society, education and life after school. I got my result by two interviews.

When the Iron spirals investigated in this paper saw the light again no one looked at them as nothing more than decoration. It was first during the 2011 excavation in Old Uppsala that the symbolism of the items no longer could be ignored. The spirals of Old Uppsala lay along the walls of the great hall, which stood upon one of the human constructed plateaus in the area. The hall had been burned down and then cleared of all lumber. Then the iron spirals had been placed in the positions and then everything was sealed with a layer of clay.A study of the artifact began with the purpose to contextualize and interpret the iron spiral.

Sweden is a member of the European Union (EU) since 1995. The association results in considerable proportions of the European law, also called EC-law, for Sweden. The legal system has precedence above Swedish law, which forces our national court to take consideration into and interpret the law in the light of EC-law.Sweden doesn?t possess a general legislation of discrimination. An appointed committee investigates the matter and the requirement of a common law, including all discrimination prohibits.

In light of the recent scandals in Europe involving food labelling, this study will be focusing on food labelling. This study?s purpose is to investigate the extent of knowledge concerning labeling and presentation of food in the different food stores in Halmstad.The study was conducted out of our own interests with the guidance from the environmental health office. The study included nine different food stores of different size. The focus in this study was to verify how well five selected products follow the labeling rules.

The purpose of this study is to examine discussions on the Swedish internet forum ?Flashback? regarding female body hair and the cultural norms that surround it. The discussion is centered around a broadcasted event in which a woman?s hairy armpit was incidentally shown, with a lot of viral hate as a result. Our purpose with this study is to get a deeper insight into viral hate towards women who challenge gender norms.

The aim of this quantitative study was to from a gender perspective understand and measure the mental health among young people as a sense of managing to handle situations and also how satisfied young people are with their personal qualities. The study also aims to see if there is a connection between these two ways of explaining mental health. This study takes its standpoint from a gender theory and gender stereotypes. The study was conducted as a survey with 100 young girls and boys, all of whom was students of a Swedish upper secondary school. The result of the study show that young people in general has a good sense of being able to handle situations.

Photodynamic therapy is a relatively new treatment for superficial squamous cell carcinoma in cats. There are no publications indicating that the method is being used in veterinary practice in Sweden at the present time. The method uses the interaction between a photosensitive agent which has been administered to the tumor area, light of a wavelength that can be absorbed by the photosensitiser and the presence of oxygen. In this study photodynamic treatments were performed at the Queen?s Veterinary School Hopital of Cambridge University between 1998 and 2002.