Mot bakgrund av att medier kan definieras som en socialiseringsfaktor samt att sexualitet är ett ämne som ofta vädras i olika medier är syftet med den här kvalitativa studien att undersöka hur livsstilsmagasin, i sina texter, skildrar sexualitet och då närmare bestämt kvinnors sexualitet. Kvinnors sexualitet undersöks av den anledningen att kvinnor under 1800-talet drabbades av en avsexualisering, det vill säga deras sexualitet förminskades i förhållande till männens, vilket sannolikt påverkar samhället än idag.                      Studien har tre frågeställningar där den första rör huruvida denna avsexualisering präglar livsstilsmagasin. Den andra frågeställningen undersöker vilka ord som används i livsstilsmagasinen för att beskriva det kvinnliga könsorganet. Den tredje frågeställningen har fokus på hur stor del av innehållet i livsstilsmagasinen som präglas av sexualitet, på ett direkt eller indirekt sätt.Ur ett medie- och kommunikationsvetenskapligt perspektiv lutar sig studien mot ett teoretiskt ramverk kring mediers påverkan, då främst hur unga människor påverkas, samt agenda setting. Jenny Kitzingers forskning har en central roll.

Vetskapen om att hjärtinfarkt till stor del kan förebyggas genom en hjärtskyddande livsstil gör området mycket intressant.Syfte: Att göra en undersökning över tid angående livsstilskunskap och beteende hos patienter som haft hjärtinfarkt med fokus på fysisk aktivitet, stresspåverkan, intag av frukt och grönsaker, samt rökning.Metod: Enkätutskick gjordes till två patientgrupper, som haft hjärtinfarkt för 2-4 månader sen (grupp 1, n = 35) respektive för ca 2 år sedan (grupp 2, n = 32). Svarsfrekvensen uppgick till 83 %. Resultat: Kunskapsmässigt framgick det att båda grupperna hade överlägset bäst kunskaper gällande rökning och stress. Störst osäkerhet rådde inom området frukt/grönsaker. Efter två år såg man att samtliga områden hade minskat i sin betydelse, dock marginellt inom fysisk aktivitet. Ett relativt gott hjärtskyddande beteende kan konstateras i patientgrupperna inom samtliga områden förutom stresshantering, vilket skilde sig markant från de övriga.

Varumärkesutvidgning är i dag en trend inom affärsutveckling, då metoden underlättaringången på nya marknader. Utvidgningar är dock ingen genväg till en garanteradpublikframgång. Om utvidgningen ska fungera måste den struktureras så att den framstår somsjälvklar i konsumentens huvud, förutsatt att man vill att utvidgningsprodukterna ska köpas.Många är företagen som lyckats med sin utvidgning men många är även de som misslyckats,och som med det fått betala ett högt pris för lärdomen. I takt med att utvidgningsstrategiernahar ökat bland företag, är det också många som glider in på närbesläktade marknader, eller påhelt andra branscher. Varumärket får då fungera som en garant för den nya produkten.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

I dagens samhälle sprids budskap om hälsa och en hälsosam livsstil genom en mängd olika informationskanaler, där kanske den största är media. Då mediavärlden kan ses som en stark trendsättare och då de flesta människor på ett eller annat sätt kommer i kontakt med media och dess budskap, var syftet med denna studie att undersöka hur individen upplever att medias budskap om hälsa påverkar livsstilen gällande kostvanor och fysisk aktivitet. Vilka mediabudskap rörande kost och fysisk aktivitet nås individen av? Hur stämmer dessa överens med officiella rekommendationer och hur upplever individen att livsstilsval påverkas av dessa budskap? Studiedesignen var empirisk, kvalitativ av deskriptiv karaktär. Sammanlagt har nitton semistrukturerade intervjuer genomförts, med tre män och sexton kvinnor.

In today?s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in today?sfashion industry. There is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices.

The shopping mall is a reflection of the city and its habitants, a concentrate of the modern city. I have studied the dialogues of malls and the communication within, how malls are put together and what they communicate. The city is constantly changing. As soon as we try to grasp the city, it slips away. My opinion is that city planners and landscape architects need to widen their views. City planning needs to develop to better fit to the changes of our modern cities.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

Today we are living in a time were impulses from other places and cultures constantly grow and the contact over the boundary is getting bigger. We se satellites pictures over the world, we hear about worldwide ecological problems, we learn about other different Lifestyles, we cock food that are inspired from the worlds many kitchens, we shop more and we can travel to different parts of the world. My problem was to find out how cultural phenomenon spreads to a greater extent global and how this transference take place, but also be able to se what factors that has a part in the cultural spread.What I found with help from my literature study was that trough improved communication and transports has gained mobility in the world and people can take part off others culture.The world is shrinking and this means that human beings identity is changing and this create a so-called hybrid mixture. Culture is what we human beings create. Culture can be seen as a community phenomenon for the most parts.

Introduction: Men who have sex with men (MSM) is a vulnerable group with regard to HIVbecause of biological factors, Lifestyle, discrimination and, in some parts of the world,criminalization. From a public health perspective it is important to include MSM in order to securea high-quality HIV prevention but also to safeguard human rights (HR) for this group. However, itis only recently that the Swedish development cooperation agencies have begun to integrate MSMin HIV prevention. Objective: To examine how employees of Swedish institutions responsible fordevelopment cooperation manage the vulnerable group MSM when providing support for HIVprevention programs and human rights programs. Topics relate to challenges and strategies tointegrate MSM in HIV prevention, which achievements have been obtained, and how to practicallydeal with the criminalization of the group.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: The effect of naturally existent beta-glucan in adults with hypercholesterolemia. - a systematic review with focus on the Swedish food market.Author: Ida Edman Hellberg, Frida HanssonSupervisor: Mette AxelsenExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 01, 2014Background EFSA states in 2010 that there are good evidence that three grams of beta-glucan/day from oat as a part of a balanced diet, has a positive effect on total cholesterol and LDL.Objective Evaluate if there is evidence for primary treatment of Lifestyle related hypercholesterolemia with products naturally containing beta-glucan.Search strategyIn February 2014 the databases PubMed and Scopus were used for article research. The search terms used were; cholesterol level, beta-glucan, hypercholesterolemia, oat and barley.Selection criteria Articles, written in Swedish and English, on RCT-studies conducted on otherwise healthy adults with hypercholesterolemia (serum cholesterol >5,0 mmol/L) were included. The intervention product must naturally contain beta-glucan, and an equally product should be retailed in Swedish grocery stores. The control group needed to be supplied with a placebo product and the participants could not be on any lipid-lowering medication.

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable Lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable Lifestyles.