Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

In today?s world there are plenty of technological tools and methods available with the purpose to increase peoples motivation for a healthier lifestyle. One such tool is a so-called activity tracker which uses sensors to log the user's everyday life and present it as automatic feedback. Gamification is a new and successful method to motivate and engage people in fulfilling tasks by using game elements and mechanics. In this study, five participants were instructed to use the activity tracker and pedometer Fitbit Flex daily for three weeks. Halfway through the study the participants were ranked and listed against each other in a ranking list in order to evoke competition.

Hunting ground graves were distinguished as a separate category during the 1930s.         There is however no clear definition of what a hunting ground grave is. They have been constructed over a large area over a long period of time (200 BC-1200 AD) and their morphology varies.This paper investigates how the archaeologists have discussed the hunting ground graves since they were distinguished as a separate category until today. It investigates what concepts that have been used to define and categorize the graves as a group. It also investigates if the choices of concepts are depending on a broader societal perspective.To find the answers to these questions two surveys have been done.

The main aim of my research essay is to examine two congregations, one in Sweden and one in Democratic Republic of Congo, how theology and the life in the church shape the cultural context. The analysis uses semi-structured interviews of two pastors responsible for organizing the Easter celebration in their churches. The interviews serve the purpose to reveal how they apply theology in their context, how they interpret the Easter celebration liturgically in relation to the early church and how they perceive the cultural development in the congregations Easter celebration 2010-11. To give complementary insights to the interviews I use computer-aided interviews with members of the congregations. The methodological approach is based on a study of contextual theological theories, Easter traditions in the early church, Easter theologies and then applying these theories in the interviews.

When the local authorities establish a plan for land use planning, they have to judge if the influence on the environment could be of such a grade that they have to make a special Environmental Impact Assessment (EIA), following national laws and EU-directives. The laws for the process in Sweden is set by the Swedish Parliament, with advisory given by the central government authority, the National Board of Housing, Building and Planning, Boverket. For EU, the laws is set by the European Parliament and the Council. The laws and directions for this process have been changed for Sweden in recent years, and the aim of this study was to compare the contents of three different Environmental Impact Assess¬ments to see if there has been any change in appearances and content in later years, as well as to see if different municipalities and authors have effect on the EIAs. According to different studies some of the EIA done are without insufficient focus on main environmental issues in the EIA, or even that some information is missing.

The municipality of Sandviken is in a state of strong growth. This affects the need for more hotel rooms in Sandviken, in a way that it?s profitable to invest in a new hotel. Sandvikens largest company, the steal industry Sandvik AB, grows just like Sandviken, and have great influence on the need of more hotel rooms. Today there are three hotels placed in Sandviken, and these hotels aren?t enough when the pressure of hotel guests is at its top.The purpose with the project was to analyse the criteria?s that are important for localization of a new hotel in the Sandviken, and to clarify what kind of hotel Sandviken is in need of.

System based models of plants rely on descriptions and assigned functions of genes, and currently 50% of the genes in Arabidopsis thaliana has either no assigned function or a function based on homology only. Mitogen activated protein kinases (MAPK's) are key players in cell signalling and are conserved among eukaryotes, though their targets are highly diverse. A recent study has described a small Arabidopsis protein (80), without homology to any described protein, as a phosphorylation target of the MAPK's MPK3/6. Further work established ?-glucan phosphorylase (PHS) as interacting with 80 and described a delayed senescence phenotype for 80 knock-out plants.

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.

The harness racing industry has roots hundreds of years back in time and breeders through time have changed the horses to a mix of potential, harmony and speed. Breeding has changed the conditions and created a horse that perform better and better. A risk with high-performance horses is that injuries related to training and racing may occur more often. In training and racing situations, lameness is the most common injury. There are many factors affecting the occurrence of injuries and lameness of the trotter horses, such as how the horse is trained and raced, the surface condition of the racetrack, banking and angle of the curves of the racetrack and how fast injuries are discovered and treated.

The aim of this study was to highlight homelessness through the perspective of formerly homeless men and women. The research questions focused on the informants experiences of the process into and out of the homeless situation and how their experiences could contribute to the knowledge about the social problem of homelessness. Besides the theoretical perspective of narrative and life course research, Fuchs Ebaugh exit theory and Honneth confirmation theory were used as theoretical guidelines.The empirical material consists of five life stories obtained through indepth interviews. The results of the study indicate that alcohol and drug use was of importance for the process towards homelessness. External factors as the change in the organization of the housing market in the 1990´s may also had an impact on the lifes of the informants.

This study is an evaluation of the school Liljanskolan, which is a ?therapy-school? for children between the ages of seven and twelve with psychosocial problems. These problems can concern difficulties interacting with adults as well as children, acting out, difficulty concentrating and anxiety. Liljanskolan has a high number of professionals, both teachers and treaters, and few children. The aim of the study was to increase the understanding of how children that have attended Liljanskolan have progressed during their time at the school with focus on their behaviour in school, ability to interact with adults and children, anger management and self-confidence.

AbstractBackground: Pain is usually common patients who undergo high-dose treatment in combination with HSCT. Pain is usually associated with side effects as for example mucositis. The purpose of this study was to examine patients? experiences of pain in relation to stemcellstransplantation. The purpose was also to examine how patients experience that they have been treated by the personnel regarding their pain, and also if the pain relief correspond to the patients expectations.Method: The study is a descriptive, longitudinal study.

Purpose: The purpose of this paper is to study the companies approach to sustainability and to examine the relationship between the report content and the sustainability efforts businesses are making in practice.Method: The study has a qualitative perspective with semi-structured interviews and content analysis as method to collect data. Three companies were interviewed; Tekniska Verken AB, Apoteket AB and Max hamburgerrestauranger AB. The content analysis was used when collecting data from the three companies? sustainability reports.Frame of reference: Legitimacy theory, Stakeholder theory, Institutional theory, the Pyramid of Corporate Social Responsibility.Results: The result showed that all companies are prepared to work for sustainable development and that they view sustainability as an integrated part of their work. The sustainability report is the basis for sustainability reporting, which is a way for companies to demonstrate to their stakeholders what they stand for and what they implement in practice.

Background:Persons living with a mental illness often have to put up with a financial disadvantage. Their ability to work is often limited and because of that they have to rely on the welfare reform to get an income. This income is often low compared to other citizens which by itself is something strongly associated with mental illness. Purpose: The purpose in this study was to describe how people living with a mental illness experience that their economic situation has an impact on their daily life. Method: This study is a literature review containing nine scientific articles from previous research.

This thesis analyses how the European Unions institutions deal with the issue of illegal and harmful content on the Internet in key documents presented during the period 19961999. Particular attention is attached to content where the legal status is determined in relation to the user and to content that is legal, but characterized as harmful and entailing a need for special protective measures. The theoretical and methodological approach draws on discourse theory as formulated by Laclau and Mouffe. The thesis studies how the problem is represented in key documents from the European Commission, the Council of the European Union, the European Parliament, the Economic and Social Committee and the Committee of the Regions, with particular regard to the discourse on harmfulness, the child and Europe. The findings are that the overall discourse has shifted focus over time, from an emphasis on the protection of minors toward a more market-oriented discourse stressing the importance of protecting the competitiveness of the European economy.