Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

In present-day situation many libraries use detectors so that they can be able to prevent attempts too take out books without registering them. The university library in Jonkoping is one of the libraries that have such a detector. But unfortunately it doesn?t always work correct and can also react on other things a part from books. This is a big problem since the library staff don?t have time to check all signals that comes from detector.

The purpose of this paper was to investigate the special services for immigrants which are offered by Swedish libraries on their different levels regional, local and school as well as immigrants experiences of the library services and how these services and experiences conduct themselves to the development of the harmonic multicultural society. The methods used were interpreting reflexive interviews with immigrants and librarians. The guiding theory in this study was a three-phase model by Gillis Herlitz according to which a newcomer goes through three stages in an adaptation period. Phase 1 is a positive honeymoon phase, that later is replaced by phase 2, a critical disappointment period, which then ideally should be resolved in phase 3, where the individual reaches a balancing stage of cultural adaptation. The results of my observations indicate that the performances of the different libraries seem to operate in a way that corresponds to the different phases in this model.

The aim of this thesis is to study what impact the USA Patriot act has had on American libraries. The authors intent has been to see what changes have occurred in the librarians work-routines and to study their attitudes toward the Patriot act. The authors have also intended to find out what the consequences would be for the libraries. The findings are related to Swedish circumstances. The material used in this thesis consists of six interviews conducted at three libraries in the Bay Area in California.

This Master's Thesis studies the attitude that library employees have regarding a sex and gender-neutral treatmentof their clients. The analysis is based upon replies to a questionnaire which was submitted though channels directedat library employees, like BIBLIST and BiblFeed. The respondent?s replies contained a number of welldevelopedcomments making the resultant analysis both quantitative and qualitative in nature.In performing the analysis a theoretical framework combining Hirdman?s gender system with symbolic interactionismhas been used together with literature about gender roles.The questionnaire showed that gender neutrality is a complex concept that can be interpreted in many differentways and is therefore easily misunderstood. It is obvious that sex is an important category when respondents aredealing with their clients, but also that sex and gender are problematic concepts which respondents find difficultto know exactly how to relate to.

The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in their reading promotionwork. We also want to include how librarians motivate thisuse and whatever merits and faults they encounter. We haveperformed document studies and interviews which we thenanalyzed with qualitative content analysis. Our theoreticframework in this study which we also used as a part of ourcoding scheme in the analysis was a model over the conceptlibrary 2.0 developed by Holmberg, Huvila, Kronquist-Bergand Widén-Wulff. This model describes seven aspects oflibrary 2.0 which is users, participation, library and libraryservice, web and web 2.0, social aspects, technology andinteractivity.

The purpose of this essay is to study the coming into being of two newly built public libraries in Sweden, Malmö public library and Linköping public library. In both cases, the architect was appointed through a competition. We have examined the degree of importance that one has put on the buildings functionality and aesthetics, respectively. Furthermore we have studied how the cooperation between library staff and the architects has worked, and finally we have studied to which degree the parties involved think that the interests of the users has been taken into concern. The first main chapter of the report is an overview of the literature found on the subject where we present theories on library architecture used in Sweden as well as abroad.

The aim of this bachelor?s thesis is to develop knowledge about how librarians experience their professional identity, argue for their competence and describe their profession based on their professional skills, tasks, and status. The method that is used to answer the questions of the study is semi-structured interviews with five public librarians. The theory used in this essay is Ørom?s six librarian identities plus Schreiber?s experience intermediate identity.

The purpose of this study was to discover patterns and variations of service requirementsamong various groups of users at the Swedish Academy's Nobel Library. Twenty-nine personswere interviewed and divided into different groups with regard to their purpose of usingthe Nobel Library. The groups of users were members of the Swedish Academy and thepublic. The public were subdivided into the following three groups of users: persons whopursue formalised studies, persons who read as a hobby, persons who work with literature asa profession.The data reveals that the members of the Swedish Academy were very satisfied with theservice at their library and positive to a limited increase of users. Persons who pursue formalisedstudies and persons who work with literature as a profession emphasized that the NobelLibrary is outstanding within its subject field.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

This thesis is based on an investigation to find out in what way 40 Swedish public librarieskeep and preserve their library materials. The investigation is based on inquiries sent outto the libraries. It deals with the keeping of books with regard to external factors which havedestructive effects on library materials as well as the safety at the library buildings. It is, aswell, about the preserving work being done at the libraries.Comparisons are made with literature and accounts about preserving measures and recommendationsregarding appropriate environment in premises and depositories. The resultsshow great differences between the libraries as to the library environment, i.e.

The aim of this thesis is to examine the underlying causes for the opening of Karlstad Public Library. In doing so a theory based on the actor/structure model within social theory is used. The structures and actors are intertwined and therefore need to be analysed together. To do so the theory poses a series of questions that needs to be answered. The method used is document analysis.

The aim of the thesis is to analyse and understand resolution, repeatability and reproducibility of the measurement system for package distance. The measurement system for package distance is already in use, no Gage R&R has been performed on the system and before spreading use of the system the quality of the system has to be understood and approved.

The main aim of this paper is to illurninate how a group of immigrants meet the publiclibrary in Sweden. I have chosen to discuss Iranian immigrants' meeting with the publiclibrary in Borås. The investigation (qualitative interviews and inquiries) has taken placein the public library of Borås and partly in a local library with high density of immigrants.A theoretical perspective deals with the case study of dual marginality, where theconception of the "Marginal Man" or "The Outsider" is central. I have indicated how theprevious authors have considered this problem, to live on the verge between twodifferent cultures and how individuals react on it.The interviews and inquiries answered by Iranian immigrants are the most importantmaterial in this investigation and the result of them is connected to the theoreticalperspective and a discussion, what it means for the public library..

The aim of the study is to examine how different factors,such as views on how knowledge is produced and howlearning takes place, effect the way an academic librarymanages space. This is done by looking into how a specificlibrary, namely Library & Learning Resources (LLR) at theUniversity of Borås, by re-planning the building?s structure,design and functions, can support the students? differentstudying habits. The analysis is performed by using a theoreticalperspective built by a model first created by thearchitect Daniel Koch. The model is designed to look uponhow space produces meaning and knowledge.