The purpose of this thesis is to discuss how a Swedish public library approaches their costumers. I will show how a library interacts with their costumers compared to a business, which has a different economic work frame, a building materials supplier. My aim is to pinpoint differences and explore new methods for the library in order to improve their service.The theoretical frame of the thesis is based on Richard Norman's notion the Moment of truth. The moment of truth is the moment when a business has to convince their customer that they offer both the product, proficiency and service that the customer needs. Service encounters at two organizations have been observed and their differences and similarities compared.

The purpose of this study was to find out what kind of fiction 120 borrowers at Sundbyberg'stown library borrow and how they obtain information about the existence of the books theywant to borrow.I have carried out an inquiry among those visiting the fiction area of the library and alsointerviewed three librarians. To be able to compare my results with other more extensivesurveys, I have studied some literature about, e.g. reading and library habits. Furthermore, Ihave read articles about fiction at libraries and culture politics. I came to the conclusion thatcrime novels are the most popular kind of fiction whereas science fiction and fantasy fictionare the least popular ones.

Växjö is a medium-sized town situated in the centre of the county Småland in Sweden with a good infrastructure and logistics and with a university that encourages cooperation with private and public companies. It is in this town that our case study of Småland Airport will take place. The aim of this study is to examine in which way the program of Library and information science at the Linnaeus University in Växjö offers knowledge that can be relevant for the staff at the airport in Växjö - Småland Airport. Using Wilsons model as our theoretical framework we examine how these two align with each other and by using a matrix that we ourselves elaborated in our analysis, we provide a clear picture of how the comparability two places comparability is represented. The result shows that there are compatible aspects to the Småland Aiports needs and what the program of Library and information science has to offer.

The aim of this master thesis is to examine the identity of librarians. We have done this by conducting a text analysis where we have analysed texts produced by DIK, the major union of librarians, and by Library and information science departments in Sweden. The material we have analysed is texts produced in the aim of introducing and marketing the librarian occupation and education. The aim of this study is to find out how the identity of the librarian is expressed in this material. We have conducted the text analysis by adopting the critical discourse analyst Norman Fairclough´s theories.

The explosion of information technology has given users direct access to an ocean of information. Increased availability puts increasing demands on the ability of students and researchers to search for, filter, and structure information. In response, the role of the research library has shifted from being primarily an information resource to being an educational resource with a focus on teaching users what is known as information literacy. This thesis is a study of user-education at the Karolinska Institute Library KIB, the largest medical library in the Nordic countries. KIB has invested significant resources in developing user-education, and has a full-time user-education developer and a formal pedagogical platform for user-education.

The aim of this masters thesis is to examine the supply of magazines and periodicals for young people at the library. We also examine young peoples reading of magazines and periodicals and compare the librarys selection with what young people read. The main questions of this thesis are: What do young people do at the library on their spare time? What weekly magazines and periodicals do young people read? What range of magazines and periodicals do the city- and the school library have? Where is the department located and how is it designed? What kind of relationship is there between young peoples reading and the selection? To answer these questions we have done an interview with a librarian and a questionnaire among 13-16 year old children. We found that it is not often that young people read their magazines and periodicals at the library.

Allocation of funds to public libraries is uneven and this study will try to explain the reasons and clarify why the allocations of funds are distributed like they are and what calculations influenced the financial apportionment. This master thesis accounts for allocation in seven public libraries in Uppsala. The study shows that one reason for uneven allocations is demographic. Another reason is that the library has come into a good or bad circle. There are no models for allocation of funds to public libraries in Uppsala, thats why their allocations are given after a percentage increase of earlier years allocations, and that leads to a good or bad circle.

A qualitative study of high school student teachers' ideas about libraries and school libraries.Interviews have been conducted with future teachers about the library's role in their education,their views on library functions in high school and whether they as teachers will use theschool library. The results show that the students have had some instruction concerninghow to use the library as students, but very little as regards their future teaching. The professorsof teacher education focus on the fact that the library should be used in high schoolteaching, not how to use it. Despite this, the student teachers look very positively upon libraries.Libraries play an important part in their education and they are all sure that they asteachers will use the school library, which includes interacting with the librarian. To them, themost important school library function is to allow pupils to seek information..

The purpose of this Master?s thesis is to investigate how public library users consider the knowledge of the librarians and to examine what the users expect from the librarians. To begin with, we contemplate our own view of the librarians, their knowledge and what help we expect at the library. Realising that we do not expect particularly much from librarians, although we have studied to become librarians for two years, we assume that the regular library user does not expect much either. This assumption resulted in our decision to investigate this particular question.

The aim of this master's thesis is to study what attitude public libraries in Sweden show towards video games. By using critical discourse analysis as both theory and method we analyse several texts emerging from a debate mainly discussed in blogs. Main topics in the debate are video games in the library, the purpose of the public library and Library 2.0. Our analysis focus on views expressed concerning the work and purpose of the public library, the librarian and the library user - and to identify the main visible discourses in the discussion.Our findings consist of two discourses representing two different views in the debate. We call these two discourses the general educational discourse and the interactive discourse.

The purpose of this study is to examine what readers of fiction literature are influenced by when they choose books. What libraries and bookstores do to influence readers in their choice of literature and how readers perceive the librarys and the bookstores influence on them in their choice of fiction literature. We have also studied which factors outside the library and the bookstore that readers are influenced by when borrowing or buying a certain book and to what extent readers are influenced by the books appearance. To answer our questions we chose a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookstore manager for information about how these two cultural institutions work with marketing of their fiction literature.

The purpose of this paper was to investigate the special services for immigrants which are offered by Swedish libraries on their different levels regional, local and school as well as immigrants experiences of the library services and how these services and experiences conduct themselves to the development of the harmonic multicultural society. The methods used were interpreting reflexive interviews with immigrants and librarians. The guiding theory in this study was a three-phase model by Gillis Herlitz according to which a newcomer goes through three stages in an adaptation period. Phase 1 is a positive honeymoon phase, that later is replaced by phase 2, a critical disappointment period, which then ideally should be resolved in phase 3, where the individual reaches a balancing stage of cultural adaptation. The results of my observations indicate that the performances of the different libraries seem to operate in a way that corresponds to the different phases in this model.

The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

The Swedish Library Classification System, known as the SAB-system, can be viewed as a product of the cultural and social norms and values in Sweden during the time in which it was created and subsequently reviewed. The main purpose of this master?s thesis is to examine the archaeology section J in the SAB-system, in order to observe if values and norms within this discipline had any impact on the Swedish Library classification system. Our intention is therefore to verify any correspondence between the choice of topics and hierarchical structure of that section, and the values and norms that ruled the Swedish society during the 20th century at large but with particular emphasis to the academic discipline of Archaeology. At the present, Archaeology is often disputed as a value-free interpretive science.

The purpose of the master thesis was to reflect and analyze music library activities and policies in the public libraries in the area around the city of Borås, in the south-western part of Sweden. With this thesis I also wanted to look at the interaction between the public libraries, the music school and the music associations in the same area. To investigate these matters, qualitative method was used in the form of interviews with seven librarians from seven different libraries and five representatives of different local music organizations. Other methods used were observations and source studies. The literature used discusses the role of the music department of public libraries as well as that of a music librarian working in a public library.