Det blir allt svårare för företag att särskilja sig på marknaden. Traditionell marknadsföring är inte längre lika effektiv som förr, och idag finns flera olika strategier för att sticka ut i bruset. Kring varumärken och produkter skapas ofta ett rykte, som ibland antingen kan vara positivt eller negativt. Ibland har detta rykte uppkommit utan påverkan ifrån företaget, men det finns även strategier för att skapa och påverka sitt eget rykte. Ett positivt rykte kan leda till ökad försäljning och vinst.

The subject of this project focuses on how Landscape Architects by their profession can explore and directly make a difference in the cityscape. This paper documents the process of art - based research practice. The purpose of installing temporary activities is to encourage people in the city to discover, participate and invite people to be more playful in the city. My experience of interaction in public spaces comes primarily from the education within landscape architecture, from site-specific art installations I have performed in different cities and from observations of landscape architecture, street art and urban life in the cities of Vienna, Berlin and Linköping. It is fascinating and inspiring to see how the urban space can invite and allow visitors to participate and therefore feel invited to the open space. As a landscape architect I wish to create urban spaces that are useful and inspiring for their visitors. The projects main question: How can you make temporary landscapes that encourage outdoorinspired activities at selected locations in the city? is answered by practice based research, an approach in which theoretical research are developed through practical experiments in the designing- and implementation process.