The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Child poverty in Sweden is a widespread phenomenon and occurs in diverse spheres in society; at home, in school and in leisure activities. Therefore more professions than just traditional social workers meet this phenomenon in varied areas which creates different comprehensions and abilities to handle the issue among various professions.This study aims to investigate the collaboration between different professions in relation to child poverty in a municipality in Sweden. Represented professions are social workers, teachers, welfare officer, recreation instructor and leaders, special assistant and municipality coordinator. In total eleven persons were interviewed.The results illustrate a good will among the professions to collaborate to improve negative consequences of child poverty. Traditional boundaries between professions are limited since every profession is needed in this collaboration and have the opportunity to use their professional knowledge in a certain field.

The aim of this study was to investigate how the position of the preschool teacher could come across in interviews with six teachers about their assignment to document and evaluate the preschool activity. The research done so far in this area shows that it can be a complex and difficult part of the preschool teachers work. A dilemma often described is how the teachers can be able to analyze and document the children´s learning with the aim to evaluate and develop the preschool activity without judging and mapping the children. A special focus of the study was to see how the methods and dsicourses described by the teachers possibly could affect the teachers´s position in the area of documentation and evaluation. To analyze the empirical data Ernesto Laclau (1935-2014) & Chantal Mouffe´s discourse theory was used, a prespective witch also figured to be the theoretical foundation of the master thesis.

The main purpose with this Master's thesis has been to through a case study investigate and analyze the music library activity at the Public Library in Lund, in order to find out according to which ideas and principals this activity is run by. It also discusses how you at the music department handle your task as intermediary of music and how well this coincides with the users expectations. To give the research more depth a special analysis has been made, assuming the perspective of the B&I-researcher Sanna Taljas' three perspectives regarding the music department. She identifies three perspectives in maintaining a music library, which she calls the general education, alternative and demand repertoire.The examination is based on an empirical research, where five librarians were interviewed and fifty users have responded to a survey, but the essay also includes a literary study carried out to explore which ideas there are regarding the music department's missions and roles in the existing literature.Librarians and the user's opinions coincide quite well. What distinguish the most are the opinions surrounding the competency of the music library.

Hearing is considered to be the most important sense for the communication between people. Several studies have shown that hearing loss can lead to deterioration in quality of life, reduced social activities, feelings of alienation and hence the increasing incidence of depression symptoms.An early audiological rehabilitation is a prerequisite for proper communication among people with hearing loss. Knowledge has been shown to be of great importance and structured learning and individually targeted approach can be expected to facilitate the audiological rehabilitation.The purpose of this study was to examine the effect of an educational effort for people with hearing loss where the effort was made in the distance within the audiological rehabilitation and was followed-up by professional phone support, through a randomized controlled study.The study group consisted of 69 hearing aid users who were randomized by an independent person into two groups, an intervention group and a control group. The intervention group (n = 33) had access to the book "When the sounds are weaker - on hearing and hearing aids". The group received weekly topic-based information related to the different chapters of the book, in five rounds.

Weblogs, or blogs, are frequently modified web pages with a series of archived entries, generally in reverse chronological sequence. This thesis focuses on the rapid-growing phenomenon of weblogs and the fact that individuals with a background in library and information science are frequent users of weblogs. Since this is an explorative inductive study the ultimate purpose can be described as to find out what ?blogging? as activity is about. The research questions posed are: Why do individuals with a background in library and information science use weblogs? How does their professional identity affect their blogging? And finally; how do they use the weblog to create networks with other bloggers? The empirical material consists of audiotaped interviews with five informants who are all employed in knowledge work, either as librarians or information specialists.

Hur samverkar de nationella folkhälsomålen med fysisk planering, och på vilket sätt kan folkhälsomålen beaktas för att förbättra förutsättningarna för ökad fysisk aktivitet hos barn? Denna studie är en fallstudie i Hjo kommun. Studien tar utgångspunkt i kommunens folkhälsoproblematik som visar att det finns en hög förekomst av övervikt hos barn. Intentionen är att undersöka vilka organisatoriska processer som kan underbygga det kommunala arbetet med folkhälsomålen, liksom att ta reda på vilka faktorer i den fysiska miljön som skapar förutsättningar för barns fysiska aktivitet. Avsikten med studien har varit att skapa ett underlag för Hjo kommuns översiktliga planering.

Syftet med den här studien var att studera relationerna mellan fysisk aktivitet, psykologiskt välbefinnande, självkänsla och arbetstillfredsställelse. Ett sekundärt syfte var att undersöka om måttlig intensitet av fysisk aktivitet är starkare korrelerat till de tre psykologiska begreppen än lätt och ansträngande intensitet. Studiens population (n=126) var mellan 26 och 65 år från ett sjukhus i södra Sverige. Fysisk aktivitet mättes genom Godin Leisure-Time Exercise Questionnaire (Godin & Shepard, 1985), psykologisk välbefinnande genom Psychological Well-Being Scale (Ryff, 1989), självkänsla genom Self-Esteem Scale (Rosenberg, 1989) och arbetstillfredsställelse genom skalan Arbetstrivsel (Hellgren, Sjöberg & Sverke, 1997 baserad på Brayfield & Rothe, 1951). Resultatet visade att arbetstillfredsställelse kan prediceras av fysisk aktivitet och psykologiskt välbefinnande, psykologisk välbefinnande kan prediceras av arbetstillfredsställelse och självkänsla och självkänsla kan prediceras av psykologiskt välbefinnande.

Vi har genomfört en intervjustudie kring hur barn på två skolor beskriver fritidshem, fritidspedagoger och lärande på fritidshem. Vi menar att det är viktig att ta del av barnens egna synpunkter. Fokuseringen i vårt arbete ligger på barns perspektiv kring verksamheten. Vi har utgått från tre frågeställningar för att förstå vad barnen har att säga om sitt fritidshem. Hur beskriver barnen sin fritidshemsverksamhet? Hur beskriver barnen fritidspedagogernas yrkesroll? Hur beskriver barn vad de lär sig? I tidigare forskning har vi använt oss av studier som rör barns egna uttalanden kring deras fritidshem.

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

The purpose of the work is to highlight schools work to prevent bullying and abusive treatment, find out about schools work to prevent bullying and abusive treatment follow what is written in the governing documents and how schools can work preventively against the same. The questions have been investigated through qualitative interviews and analysis of documents or in the theoretical background. The interviewees and partially schools were selected through an arbitrarily selection. In each plan against abusive treatment states that the monitoring and evaluation should be conducted in a manner that is not consistent with the responses from leisure educator 1, 2 and 3. School B's plan does not contain an overview of the measures needed to prevent and stop abusive treatment of children.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants.

This study focuses upon the new societal objects that are termed public privatepartnerships where the public sector forms strategic alliances with the private sectorand the civil society to manage the wicked issues of today. An exampel of suchcooperation is Vänerhamn AB where the municipalities around the lake of Vänernand the private shipping companies got togheter to handle an economic crisis of theshipping buisiness. The partnership Vänerhamn has developed from a problematicactivity to a healthy company and the aim of this thesis is to illuminate thisdevelopment through an historical institutional approach, focusing critical junctureto discover if the governance theory can be used to understand the partnershipspositive process. This will be done through research questions about the organisation of thepartnership, about the members interests with the partnership and about eventuallycoordination problems in the partnership. The questions derive from dimensions ingovernance theory, central for the activity of partnerships. Interviews with centralinformants where held and it was complemented through a document analyses inorder to search for indications of the dimensions and that is the methodologicalapproach of the study. The conclusion of this thesis is that the governance theory can be used tounderstand Vänerhamns postive development since the members interest with thepartnership to a begining was not at all conformed and that led to obviouscoordination problems.

ganization of knowledge at a museum library: Library of the Museum of Ethnography in Stockholm in the 20th and the early 21st century [65][pdf.gif] The purpose of this masters thesis is to investigate the organization of knowledge at the Library of the Museum of Ethnography in Stockholm during the 20th and the early 21st century. The investigation is focusing on the development of the organization of knowledge, of the catalogues, of the classification system and of the information retrieval. The thesis examines the factors which force the development of the activity at the library and of the organization of knowledge. The study uses a qualitative approach which is based on investigations of different types of catalogues, of the electronic database, of the classification system, of the subject indexing and on interviews. A describing analysis is used.

Through a discourse theoretical apparatus, this study examines Sweden's national curriculum, which is constructed for primary schools, pre-school class and leisure time classes. The study also examines the syllabus in physical education and the supplied comment material to the syllabus, the above mentioned material all valid from 1 July 2011. Using cultural researcher Marianne Winther Jørgensen's and communication researcher Louise Phillips interpretation of the political theorists Ernest Laclau and Chantal Mouffe's discourse theory, the study identifies several discourses in the new curriculums. The analysis shows that the curriculums writers construct their expectations through a rhetoric that is perceived as instructional and descriptive. The analysis identified eight discourses, woven into three "orders of discourse", the body, health and physical education.