Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

Ett generellt antagande i de flesta finansiella teorier handlar om att människor är rationella och riskaverta. En investerare bör därför diversifiera sin portfölj till att även inkludera tillgångar på den internationella finansiella marknaden. Detta innebär att dagens svenska investerare behöver läsa finansiell information på ett andraspråk, vanligtvis på engelska. Då tidigare studier inom beteendefinansiering visar på samband mellan språk och finansiella beslut, syftar den aktuella studien till att undersöka huruvida individers riskpreferenser vid beslutsfattande påverkas av om information läses på svenska (modersmål för svenska investerare) respektive engelska (andraspråk). Detta sker genom en enkätundersökning bland anställda på fyra svenska banker.

Based on earlier experiences of mathematics and mathematical learning, both as a student and as a teacher, I became more and more interested in how well the publicly accepted opinions about mathematics as an uninteresting, difficult and ?geeky? subject corresponded to reality. What do Swedish pupils really think about mathematics and is it possible to identify any differences in their attitudes based on the pupils? age?From this point of view the following questions were formulated:·What are pupils? attitudes towards mathematics in grades 3, 6 and 9 and how do they conceive their learning conditions?·Is it possible to detect any differences in the attitudes and preferences depending on the pupils? age?The result of this study compares well with previous studies done in this and overlapping fields and indicates that:·Younger pupils tend to have a better liking of mathematics but with increasing age that interest fades out.·Most pupils, without regard to age, consider mathematics to be one of the most important subjects, despite the fact that many pupils also find mathematics difficult and boring.·For pupils of all ages, the teacher is the most important factor in the learning process. Older students have more specific demands on the teacher for knowledge and pedagogical skills.·A high noise level, talking and disturbances in the classroom are the most bothering elements when it comes to learning mathematics.

Aim: The aim of this study was to describe how nurses experience meeting patients with self-injurious behavior in health care and the factors that influence nurses' attitudes towards this particularly group of patients. The literature study also contains a review of the articles included datacollection method. Method: A descriptive literature review of quantitative and qualitative articles published between 2004 and 2014. The articles were sought in the databases PubMed and PsycINFO. The result of the present literaturestudy was based on 11 articles.Result:The nurses experiences were mainly positive, however, the results also shows that they feel antipathy, negative emotions, inadequacy and obstacles in the care of patients with self-injurious behavior.

This thesis investigates the regulation of hybrid work environments by focusing on the implementation of rules by both management and employees. It examines the methods used to measure compliance and the consequences of non-compliance within organizations. The study also explores how flexibility in work arrangements and the balance between work and personal life affect employee well-being and productivity. Furthermore, it highlights the critical role of self-leadership in navigating the complexities of hybrid work, emphasizing how effective self-management can enhance organizational efficiency and employee satisfaction. We have adopted a qualitative research approach and interviewed employees, managers, and HR personnel with experience in hybrid work. The different perspectives are expected to provide insights into this area by including all levels within an organization It is evident that organizations that have clearly established rules and guidelines regarding hybrid work have achieved the best desired results.

Syfte: Uppsatsen syfte är att beskriva och analysera varför IKEA-besökare i Karlstad, som tillhör kundgruppen 50+, väljer att inte handla möbler i samma utsträckning som de yngre besökarna. Metod: Uppsatsens undersökning grundas på en kvalitativ och en kvantitativ metod. Den kvalitativa metoden består av 20 öppna intervjuer med människor i kundgruppen 50+. Den kvantitativa metoden kompletterar den kvalitativa och består av frågeformulär som samtliga intervjuobjekt fick fylla i efter intervjuerna. Resultat: Flera faktorer framkom som viktiga för 50+ konsumenten då denne handlar möbler.

The purpose of this thesis is to look into the knowledge city concept and the preferences and requirements of companies on such a city. Furthermore, suggestions of ideal conditions in a knowledge city are proposed. The thesis has been conducted through a qualitative approach where a deductive procedure has been implemented. In order to examine knowledge cities, Barcelona has sketchily been looked at as an early example of a knowledge city, whereas a more exhaustive observation of Copenhagen was conducted. Since the concept of knowledge cities is a rather new phenomenon, models from several disciplines constitute the theoretical framework.

Jag har i mitt projekt jobbat med mönsterformgivning och produktion av vävda möbeltyger, digitaltryckta tapeter- och textilier för en fiktiv hemmiljö. Mina designbeslut grundar sig på en fiktiv karaktär, Mr Chester Jester, hans estetiska preferenser och behov i samrådan med mina egna. Arbetets resultat är en gestaltning av världen han lever i, komprimerad till ett hemma hos reportage på gränsen mellan verklighet och illusion. Jag har jobbat med dubbelhet och speglingar - av mönster, av rummet, av tekniker och mig själv. Jag har undersökt illusionens verklighet och verklighetens illusion.My bachelor project is a work of pattern design and production of woven upholstery fabrics, digital prints on textile materials and wallpaper, made for a fictional home environment.

AbstractThe European union experience sometimes difficulties in advancing its work due to the member states? different ambitions and interests. The budget is one common tool that the member states can use in order to implement different policies according to their preferences. A large share of the budget is presently tied up in the CAP, the common agricultural policy. This share could be spent in another area and by doing so the EU could take a slightly different direction.

This is a discourse analysis of three WebPages which topic is sexual information. Our purpose is to examine the WebPages RFSL (The Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights), RFSU (The Swedish Association for Sexuality Education) and UMO (Reception for young people) from a queer theoretical perspective and illustrate how they discuss the subjects? gender, sexual preference and sexual limits. Our questions are; what information about gender, sexual preference and sexual limits are presented on the WebPages RFSU, RFSL and UMO, and what similarities and differences can be identified and how can these be analyzed from a queer perspective? Our material was collected from the three WebPages and categorized according to three topics of interest; gender, sexual preference and sexual limits.

vuxnas läsning av skönlitteratur I became happier and wiser: young adults reading of fiction [123[upps-01.gif This Masters thesis explores young adults 18-26 years old, reading of fiction: their reading preferences, the meaning of reading and their access to literature. A study was made by way of a questionnaire, including 56 young adults, and seven qualitative interviews with two groups: one at a folk highschool and the other at a public library. The theories we have used to analyse the results are: theories of gender and youth, theories of literary genres, reader-response criticism, literature sociology and the theories of cultural sociology by the sociologist Pierre Bourdieu. In the analysis the results are compared to other studies of reading habits. Results from this study show that the young adults read fiction from several genres among popular- and quality literature.

A Road project?s frame is built up of a decision- and consultation process, where the results of the preparatory studies are being discussed. The aim with a consultation process is that all theopinions and knowledge from the operators' will be taken into count in the basis of information, that is needed in order to the different involved operators' to take a decision.The aim of the essay was to investigate how the decision- and consultation process for a road project, the E4 section between Uppsala Läby, turned out. The aim is also to bring up how theprocess could have been done more correctly. The study was carried out through a qualitative method with an analysis of materials from the National Road Administration's archives, the associated Environmental Impact Assessment (EIA) and through interviews of the different operators.My theoretical basis has been a Stakeholder Analysis and its principles, and theory about different executions of social planning.The result showed that the decision- and consultation process has been bursting in democracy and consideration taking of the different operators' opinions, has been poor from the developer?s, in this case the National Road Administration's, side.

The purpose of this bachelor thesis is to find out how information seeking habits and experiences of people in different generations affects their expectations on information retrieval systems like OPAC. Two OPACs are used, one web-OPAC and one mobile-OPAC. The following questions are asked: how can theories about information seeking behaviors explain why and in which way one seeks information? In which way does information seeking behaviors and habits affect the experience of OPAC? Which differences and/or similarities can be found between the web-OPAC and the mobile-OPAC? How does generational aspects affect experiences and preferences in an information seeking context? The theoretical framework of the thesis is information retrieval with several models about information-seeking/searching needs and behaviors. The empirical data contains interviews with nine people in different generations and protocols about two different OPACs.

The North-American sociologist Michael Lipsky has characterized social workers as street-level bureaucrats with a substantial discretion in the relationship between the welfare state and its citizens. Within Lipsky´s theoretical framework social workers appear as a powerful group that socializes the citizens to uphold certain expectations towards the welfare state and its (re)distributional programs. From this point of view, it is important to learn more about social workers and the attitudes they express towards the welfare state. The aim of this study is to analyze how the welfare-political attitudes of future social workers are affected by their social background (e.g. class background and ancestral homeland).

Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.