Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

The aim of this paper is to try to explain how specific, foreign policy decisions are made, and why one state decides to use violence against another state. A qualitative method is used, and text and documents are analysed. The two theoretical points of departure are central within foreign policy analysis: realism´s theories on external threats and constructivism´s theories on ideas´ policy influence. The empirical case chosen is the US decision to use military violence against Iraq. The paper investigates whether the real threat from Saddam Hussein´s Iraq was the cause of the American military attacks, or whether the ideas of leading politicians in the USA were decisive for the decision to invade the country.

This examination work is about implementation of Cisco Systems Network Admission Control (NAC) within a leading IT-company in region of Jönköping. NAC is a technique that is used for securing the internal network from the inside. NAC can verify that the client who connects to the network has the latest antivirus updates and latest operative system hotfixes. Clients who don?t meet the criteria can be placed in quarantine VLAN where they only have access to the update servers.

Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.

The purpose of the study is to see how four teachers at a school look at the reception and approaching of newly arrived pupils.How do the interviewed teachers describe the school´s reception of newly arrived pupils? How do teachers in preparatory and regular class see at the selected school's reception and treatment of newly arrived pupils?To get answers to my purpose, I have done an ethnographic study called field study and I am using qualitative interviews, and one passive observation. To arrive at a result of my study, I have processed collected data from interviews and observations and coupled the collected material to the theories and previous research. I have in my study used both pedagogical and sociological theories.The results of my study show that it would be difficult for newly arrived students to be placed directly into the ordinary class, the results also show that newly arrived students receive a safe and stimulating start to their school and class preparation. However, there are shortcomings and resistance of the trajectories leading to entry of the preparatory class of ordinary class, but when newly arrived students have started in an ordinary class, students receive a stimulating teaching.

My aim with this study has been to examine how the fashion is a leading component in the novel The Picture of Dorian Gray.I have studied the role fashion plays in the novel and in which way it can be seen as a way of letting the reader know the important role of fashion in 19tcentury England and the morals of Oscar Wilde.To prove my thesis I have used literature that shows how Oscar Wilde uses influences from his own life in his writing of The Picture of Dorian Gray. I have also used Judith Butler's theory of performativity in analyzing the characters in ordet to display their way of staging themselves and their lifestyles and their dependence of that performativity in their interactions. Even though the theory of performativity often is used to hold the importance of the sexes, I have concluded that it has an important role in the novel when Dorian Gray interacts with the character Sibyl Vane who is an actress. My results have shown that fashion in the novel is often a way of letting the reader know important elements of a character in the way that certain fabrics and items are mentioned when Wilde writes about his characters. I have also found that fashion is an important factor when the characters judge each when they speak about the way they dress.

Parenting and parental leave in a career context is a highly topical subject in which discussions about gender equality and corporate discrimination against parents occur daily. Media has recently raised the theory of parenting and parental leave as having positive impacts on personal development, such as creativity enhancement, which may promote the individual's work performance. Despite the subject's significant value for society and organizations, no scientific research is to be found. This paper examines how an individual's creativity at work is affected when becoming a parent and if parental leave has any contributory effect. Furthermore, the paper identifies and scrutinizes four creativity theories that may help explain these changes in creativity.

Lattelement AB in Ornskoldsvik is one of the leading companies in Sweden in composite elements in walls, floors and roofs in particular. The company supplies elements to buildings located with a wide geographical variation, which means that the products are subjected to very different climate with regard to snow, wind and humidity. This places high demands and requires the elements to withstand large variable loads.The elements are made of lightweight beams with flanges of structural timber and beam webs made of OSB. These are bound together by nogging pieces with the same kind of structure. On top of the beams a nailed and glued plywood is added to absorb compressive forces and on the underside of the element a sheet of steel is added for tensile absorption.These elements are then attached to the building framework in different ways depending on the particular element height, loads and the structual supporting material of the frame work.

 We have chosen to write our thesis within a transport company. The work was carried out at DHL activities in Uppsala. DHL is one of the leading transport companies worldwide. Our interest lies in more efficient and advanced transportation and terminals, as globalization and new trends require effective solutions.The aim of our work is to explain the need for information technology applications in road haulage and associated terminal operations. Furthermore, we analyses terminal and applied information technology.

 We have chosen to write our thesis within a transport company. The work was carried out at DHL activities in Uppsala. DHL is one of the leading transport companies worldwide. Our interest lies in more efficient and advanced transportation and terminals, as globalization and new trends require effective solutions.The aim of our work is to explain the need for information technology applications in road haulage and associated terminal operations. Furthermore, we analyses terminal and applied information technology.

I have worked with Bergum in different courses on the IntegratedConservation of Built Environments program and I thought it was a veryinteresting subject. This is the main reason why I chosen to write mybachelor paper about Bergum.In 1650s Bergum was situated on the border between Sweden and Norway,because of that it occurred some war conflicts.Today Bergum is a socioeconomic border and is situated in an areabetween the city?s concrete suburb and the countryside.The difference between the city?s concrete suburb and the countryside mayfeel like two different worlds, were the social contact is fractional.With this paper, I will indicate a countryside area on the boundary to the citythrough time and try to survey the building history. I will also try todemonstrate the socioeconomic differences between the areas.I will demonstrate Bergum history from prehistory to present time, were I willdiscuss the agriculture history, Vättlefjäll?s forest history and also thedeforestation and replanting.

Vi har i denna uppsats haft som syfte att studera butikssäljare och hur de agerar i sin yrkesroll. Fokus i denna uppsats ligger på hur butikssäljarna själva upplever sin yrkesroll och de uppgifter som följer med den. Då vi har utfört denna studie utifrån en deduktiv ansats har vi använt oss av Erving Goffmans rollteorier som teoretiska antaganden. Studien har utförts utifrån en kvalitativ ansats och vi har till denna undersökning gjort ett strategiskt urval om sex informanter som alla jobbar i olika butiker. Dessa informanter har vi sedan utfört kvalitativa intervjuer med.

Almost all Swedes today have access to the Internet, if not through the home then via the library or work. Despite this, around 20% of the population stand outside the information society in that they lack in knowledge, assistive usability tools or positive attitude towards technology and its influence on society. The main factors influencing the digital divide in today's society are age, disability and education, while the main reason for staying outside seems to be disinterest.The question about digital inclusion is important as we now stand on the breaking-point between a society where the industry has had a prominent position for private as well as national economy and a digital society where access to the Internet is no longer about prestige, but where significant differences between users' knowledge levels can create a power gap. Gaps in access and use not only reflects already existing socio-economic conditions, but can also maintain and enhance these.It is crucial for the future expansion of Internet usage how today's non-users feel about becoming users. To understand what underlies the motivations not to use computers is one of the keys to get non-users to embrace becoming users.

The project has been done in cooperation with Schenker Åkeri AB in Sweden, Halmstad. Theproject is based on an inspection made by Arbetsmiljöverket, where they found minorshortcomings with distribution of goods for the employees. The project is an investigation ofthe drivers? working environment.Schenker Logistics is one of the world's leading providers of integrated logistics services.Schenker Åkeri AB is a subsidiary to Schenker Logistics and transports 2.4 million tons ofgoods yearly.The project started with a background study to evaluate drivers working environment. Wehave studied goods receptions, the working environment, strain injury and injury mechanisms.Methods used was observations, tests, questionnaire surveys and ergonomic andbiomechanical calculations.One result of the study is a working model, which gives recommendations for the maximumweight a driver should push and pull.

This thesis describes the redesign ofequipment designed for drying bags thatis used in Fresenius Kabis´manufacturing of their nutritionmedicine in Uppsala. The need of thistask arise during the start of thedevelopment of a new packaging line werethis equipment were meant to be used. Anevaluation of the bagdryers capacity andcapability was necessary.The work started with gathering ofinformation from suppliers of the usedcomponents and from the responsibleengineers for this equipment. Aneducation to learn how the equipmentworked and how to operate it were taken.That was followed by the creation of astudy plan were the tests were plannedto test different parameters effect onthe drying result and to see if thebagdryer managed to handle the bags ofthe correct format in the pace that theequipment should be designed for.The test results detected a need ofdesigning a unit with a function thatholds the bags in place while passingthrough the dryer in order to attainhigh quality results. The results werelater used for optimization of thedesign.