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1541 Uppsatser om Leading cross boundaries - Sida 11 av 103
Paddan blir prins - när fast pris inte finns. En studie om prismodellen Pay-What-You-Want applicerad på en ny produkt.
The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.
Varumärkets funktioner : Hur stark är varumärkesinnehavarens ensamrätt?
Along with the development of technology, the cross-border trade is increasing and therefore there is a need for greater consumer protection. A good consumer protection creates a feeling of safety for the consumer and that by itself may help to increase cross-border trade. This is one of the reasons for why the EU has established regulatory framework for electronic commerce, for example the Directive2000/31/EC. The direc-tive strives to create a similar law for electronic commerce within the European Union. This paper?s main purpose is to ensure that the directive is implemented properly in Swedish law, and if there are other possible ways to achieve the objective, other than the ones that the Swedish legislator has chosen.
Framtagning av ett nytt recept för clear-coat batter av pommes frites : En teknisk och sensorisk utvärdering
The requirements of good quality and appetizing fast food increases continuously as a consequence of a community where food is always available. The crispiness of French fries is an issue that must be considered in this context, since it tends to decrease and give the fries a soft surface not appreciated by the consumer. To prolong the crispiness, the fries can be coated by a batter, a mix of starches. The batters used often consists of modified starches, e.g. cross-linked, acetylated and dextrinizated to increase and prolong crispiness, flour to stabilize the batter and sodium bicarbonate to make the batter ?rise?.The cross-linked starch keeps the granules in a swelled state and prevents them from breaking when exposed to heat or processing: therefore, it delays the gelatinization and decreases the stickiness of the batter.
?Oh shit, kan jag få skägg?? : -
The aim of this study was to explore transsexuals? identity formation and experiences related to cross-sex hormone treatment, as well as to become absorbed in the narrative approach. To be able to participate in transsexuals? identity formation, life stories were well suited as a theoretical approach. Life stories can be seen as socially situated actions according to Mishler, where individuals? identity formation can be seen as both identity performances and identity claims.
Graffiti i Karlstad : En konstform som väcker starka reaktioner
Ship formed monuments from the Late Bronze Age on the island of O?land, southeast Sweden, have never been thoroughly dealt with in previous research, despite the fact that the region is suggested to have had a key-role in maritime trade networks. This thesis aims to address the ship formed monuments on O?land in relationship to the monuments in northern Sma?land and the island of Gotland. My goal is to discuss how the ship symbolism was practised during the Late Bronze Age in Scandinavia from a new perspective.
Strategier mot urban sprawl i svenska städer : En fallstudie av åtta svenska kommuners arbete
Urban sprawl är ett problem i hela världen. Ekonomi, hälsa, miljö och jordbruksmark är några saker som stadsutbredningen har effekter på (Habibi, 2011). I USA började problemen med urban sprawl efter andra världskriget när möjligheter till billiga bolån skapades. Detta gjorde att fler människor hade möjlighet att flytta till enfamiljshus i förorterna och användandet av bil som transportmedel ökade (Duany, 2010). Stadsutbredningen i Sverige startade efter andra världskriget då bilismen ökade även här.
När de blir vi: institutioner, governance och förändring i Öresundskomiteen
In January 2007 the Öresund committy changed its statutes to become a more politically oriented lobby organization. This change can be interpreted as one part of a continuously evolving process where the Öresund region is emancipating itself from the national states in a multi-level European environment. By focusing on this latest development the thesis puts forward the importance of political institutions, as well as politicians and civil servants as actors in them, as crucial factors in the process where the region is gaining political power. The thesis shows how the political cross-border cooperation in the Öresund region is being institutionalized which affects its power relations to other levels in the multi-level system, predominantly the national states. In other words, there is a connection between power and institutionalization.The Öresund committee has by gaining better access to policymaking agendas on the national levels proven that the organizational change has already started to bear fruit.
?Berättelsen om Hedvig och hennes son? : en narratologisk analys av en berättelse i Lars Ahlins Natt i marknadstältet
Natt i marknadstältet is considered as one of Lars Ahlin?s most significant works of fiction. The novel is complex in structure and meaning, containing numerous stories and characters entangled with the main story. One of these stories is the subject of this essay:?Berättelsen om Hedvig och hennes son?.
Sälformen släpar skinnet : Om naturen i Aase Bergs tidiga diktning
The aim of this study is to describe how nature is portrayed in swedish poet and critic Aase Berg?s two earliest poetry collections, Hos rådjur (1997) and Mörk materia (1999), and how it relates to notions of humanity, culture and civilisation. The concept of ?nature? is problematized in a short survey of how it has been used by and critizised in ecocritical literary theory, which is used as the main theoretical framework for this survey, with an emphasis on selected theoretical concepts by Donna Haraway. As a methodological starting point, ?nature? is tentatively defined as ?that which does not let itself be subsumed under the human, culture or civilisation?, and this definition is contrasted with how the concepts are handled in the texts.The investigation shows that the relationship of nature to the human is a fundamental theme that provides a structure for both poetry collections.
Cross-Border Listings and Price Discovery: Evidence from UK- and US-listed Swedish Stocks
Objective: The objective of this study is to examine the extent to which the London stock exchange and the US stock exchange Nasdaq respectively contributes to the price discovery of Swedish stocks listed on the Stockholm stock exchange, the London stock exchange and the US stock exchange Nasdaq.Method: The study is a replicate study of the studies by Grammig, Melvin and Schlag (2000) and Eun and Sabherwal (2003). The methodology is based on the methodology of the latter study. The data material consisting of quoted stock prices for three Swedish stocks on the three stock exchanges at five-minute intervals during a 49-day-period in 2003 has been run through different statistical tests in a five-step process.Conclusion: The evidence of this study shows that prices on SSE, LSE and NASD are cointegrated and mutually adjusting. The evidence suggests that in all three cases, price discovery takes place on the home stock exchange SSE. Moreover, LSE contributes more to price discovery than Nasdaq.
Power Shift and Retailer Value in the Swedish FMCG Industry
Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore.
EU som global aktör : En fallstudie av klimatförhandlingarna i Köpenhamn
This essay examines the European Union?s (EU) ability to play a leading role as a global actor on the world stage in international relations. Specifically, this essay studies the EU?s role of negotiator in the UN Climate Change Conference in Copenhagen in December 2009. This essay also analyzes explanations for this role. Research is based on case studies, with conclusions drawn using an inductive approach.
Automatisk genreklassifikation : en experimentell studie
This thesis aims at examining to what extent a few, algorithmically very easily extractable document features can be used to classify electronic documents according to genre. A set of experiments is therefore carried out, using only 11 such simple features in an attempt to classify 84 documents belonging to electronic academic journals into three manually identified genres: table of contents, article, and review. The 11 features are also divided into three sets, containing metrics of words and sentences; punctuation marks; and URL links, respectively. The performance when using these sets of features is then measured with regard to classification accuracy, using a k-NN classifier, four different values of k (1, 3, 5, 7), and both leave-one-out and 10-fold cross-validation. Best results are achieved when using all three feature sets (i.e.
Upplevelser samt erfarenheter ifrån det kulturellt blandade projektet PEGASUS
Dagens arbetsplats blir alltmer internationell och därmed multikulturell. Medarbetare med skilda arbets- och tillvägagångssätt, idéer, traditioner och normer möts på nya sätt och i nya situationer. För att dessa kulturmöten ska bli givande och stimulerande för alla parter, finns behovet av en medvetenhet för de kulturella skillnaderna. Denna studie är en beskrivning av vilka upplevelser och erfarenheter som fanns inom det kulturellt blandade projektet, ?Pegasus? på Skanska Sverige AB.
Reinvestering i småskalig vattenkraft
I detta examensarbete behandlas investeringsalternativ för småskalig vattenkraft. Arbetet som riktar sig mot Skellefteå Kraft AB:s anläggningar, har således gåtts igenom, vartefter kandidater lämpliga för en reinvestering tagits fram med passande tekniker. Vidare nämns om dessa tekniker är lämpliga för minskning av förlusterna vid storskaliga utskov. De småskaliga anläggningarna är fördelade på två åar, Rickleån och Åman. I vardera finns två kraftverk som behandlas i detta arbete, Fredriksfors och Sågforsen i Rickleån, samt Åman övre och nedre i Åman.