The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

America finds itself divided in the midst of strict abortion laws and a contentious presidential election. This era of polarization, raises the question of whether such a great division has permeated through to the U.S Supreme Court. This paper uses two dominant theories of legitimacy; traditional and ideological, respectively, to analyze and compare this issue. The theories are compared empirically by investigating the level of public trust across opposing political affiliations. Unlike most previous research, the results suggest that variation in trust aligns with the ideological distance to the Court between democratic and republican voters. Trust is also found to be dependent on whether the electorate agrees with the decisions of the court or not.

The way we design our cities today will affect the living conditions for future generations. Planning as a discipline can become crucial to attain a sustainable urban development with an increased quality of life among the urban population and an improved environment. Urban Agriculture in the Sustainable City -a case study in Managua is a Diploma Work that deal with poverty issues, aspects of sustainability and development work. We have had a theoretical starting-point, but our focus has been on the case study i.e. the practical part, that we carried out in Managua, the capital of Nicaragua. Today about half of the worlds 6,3 billion people live in cities. The demographic growth of the countryside has declined, while the population in the cities is considerably increasing.

Summary The leaf beetles, Lilioceris lilii and L. merdigera have existed in Asia, Europe and in North Africa for a long time, but have become much more abundant the last twenty-five years. Even North America has been affected during the last years. The purpose of this investigation of Lilioceris species in Sweden, is to give advice to gardeners, which type of control measures is the most effective in order to restrict their damage to lilies. Lilioceris species overwinter normally as pupae in the soil under the host or close by. Literature and contact with advisors have described the life cycle and spreading of Lilioceris. Under favourable conditions these leaf beetles have two generations/year in the south of Sweden. Both the adults and the larva eat the foliage, and by strong attacks even flowers can be eaten and only the stem is remaining. My own observations include different treatments of both lily foliage and of the leaf beetle.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

The purpose of the essay was to investigate the way four different educators, at a pre-school with a bilingual profile, work towards strengthening the children?s bilingualism as well as their identity. The research questions concern which guidelines are being used, the educators perceptions concerning children?s bi- and multilingualism and in what way they believe that their pre-school distinguishes itself from others.Qualitative individual interviews and observations were conducted and the empirical data was analyzed using a theoretical framework, constructed of theories concerning language development, ethnicity and identity.The result presented in the study shows that the pre-school not only follows the national curriculum but also their own guideline. The guideline states that there should be both Spanish- and Swedish speaking personnel and that they are ?responsible? for the education in their own language.

This paper examines the amount of influence that upper secondary school pupils of the Swedish voluntary school system. The curriculum clearly states that democratic values are to be instilled with the pupils at an early age, and that the pupils are to have a degree of democratic influence over their tutelage. This paper is based upon a survey, which involves one hundred and fourteen pupils at the Malmö Latin gymnasium. The hypothesis argues that upper secondary school pupils in Sweden have very little knowledge in this area and it contradicts much of the previous research done in this field. The pupils´ ages vary from fifteen to eighteen years of age.The survey shows that the pupils of this school have little or no knowledge of their democratic rights within the school boundaries.

This master's essay is about seasonality in Bristols slave trade until the American Revolution 1776. The essay uses the Voyages database as the primary material. The essay's method is to study monthly distribution at different points of the slave trade ? the departure from Bristol and the arrival at the American destination. The seasonality of slave purchases in Africa is primarly studied through the monthly distribution of departures from Bristol for a specific region in Africa.

The similarity between the Russian and the Indian, in a Cold War context, may be ambiguous considering the ethnic-social variables and the period in time from where the Indians relate. However, by analyzing these, as well as other, characters in the exhibition of movies, we could learn something about the ideology of the time from which the movies derive.This study examines ideology and movies in the Cold War era and concludes that the Indian, for example, may be representing the values of the common public enemy, originating from the Cold War ideology. The movies examined, regardless of influence of distinct Cold War themes or lack of such themes, carry attributes that give evidence of typical Cold War ideology. The fear of communism and common enemies connected to a Cold War context, the thought of America as the land of the free ? with the horizon in the ending of the movies as metaphoric to freedom ? and the moral rhetoric that connects to the American thought of a duty as a global savior, are all signs of the Cold War ideology.Even though the messages are somewhat clearer and more distinct in the movies with Cold War motifs, the fact that ideology is projected through other movies as well should be considered essential for the continuing study of movies as cultural artefacts..

Syftet med denna uppsats är att med hjälp av diskursanalys granska hur makt, motstånd och identiteter skildras i de seriösa serieböckerna Persepolis av Marjane Satrapi, An Arab in America av Toufic El Rassi samt Maus av Art Spiegelman, som alla på ett eller annat sätt handlar om migration. Jag använder teorier som Michel Foucault och Chandra Talpade Mohanty har lagt fram och också litteratur om diskursanalys. Syftet är även att studera synen på serier som berättandeform. Jag diskuterar målgrupper för serieberättelser och huruvida serier håller på att ta sig in i "finkulturen". Där använder jag bland annat Ernesto Laclau och Chantal Mouffes teorier om diskursers kamp med varandra om makt och hegemoni.

El objetivo de este trabajo es analizar los contenidos culturales de algunos libros de enseñanza del español, como lengua extranjera, publicados en Suecia.Estos libros de textos fueron analizados basándose en la información cultural y centrándose en los aspectos interculturales que estos pudieran presentar. Para analizar la información cultural los datos han sido divididos en datos concernientes a España y América Latina, respectivamente. Para abordar la interculturalidad se ha tenido como base principal la contrastividad cultural.Este trabajo llega a la conclusión que dos de los libros estudiados presentan de una buena forma la contrastividad cultural, sin embargo, su falta de variedad en la temática cultural y su falta de acercamiento a una discusión sobre los estereotipos, hacen que los libros, finalmente, nos entreguen una visión incompleta de la perspectiva intercultural.Palabras claves: enseñanza del español, cultura, la perspectiva intercultural, contrastividad cultural..

The purpose of this paper is to examine the ancient library organisation in the Mediterranean area. The focus of the study is if they used catalogues, marked their material and their methods for shelving. During the ancient period the people used to write on clay tablets, parchment- or papyrusrolls and codex, which was significant for the organisation. The method, which I use, for the examination is based on criticism of the sources, how the modern scholars has interpreted ancient remains and texts. The study shows that the first evidence for library organisation is from Mesopotamia 2350 BC.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

Since the beginning of the twenty-first century, China has captivated global attention due to its astonishing economic growth. This development has resulted in an enormous growth in foreign direct investments, as well as the country?s new role aseconomic super power. When joining the World Trade Organization in 2001, China agreed to adhere to the minimum requirements of the organization?s several multilateral agreements.

Women, etnicity and illict drug useA litterature reviewAuthors: Cecilia Eriksson & Hanna Rapp AnderssonSupervisor: Odd LindbergABSTRACTThis study aims to examine how womens illict drug use appears in different ethnic groups. The chosen perspectiv is social constructivism. The study is based on 20 scientific studies: 17 from Northern America, two from Great Britain and one from Sweden. Central themes from the studies have been created from different subject viewpoints. The results of this study shows that women have different needs when treatment is required.