Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

The aim of this study is to examine the historical information about women?s libraries and book ownership during the early modern period in the work of Carl Magnus Carlander, Svenska bibliotek och ex-libris [Swedish libraries and ex-libris] (1904) and to inquire the scientific value of the information. A gender perspective is applied to the study. Gender is understood as a social and cultural constructed concept, dealing with female and male identities as interdependent categories.The study of Svenska bibliotek och ex-libris is made using source criticism and it has two parts. The first part deals with external conditions of the creation of the work; the life of C.

This study investigates in what respects Celtic mythology influenced J. R. R. Tolkien when writing the sagas incorporated in the mythopoeic compilation of The Silmarillion. Through narrative and comparative analysis, stories from the Irish prose collection Lebor Gabála Érenn, as well as the Welsh medieval manuscript Mabinogion, are collated to the tales of The Silmarillion in order to illuminate possible influences.

This essay represents a chronological and contextual analysis of clay pipes that have been found in the urban settlement of Västergarn during seminary excavations between 2006 ? 2012, conducted by Gotland University. Clay pipes can be dated closely and are useful means for dating and interpreting archaeological contexts from the early modern period, such as house foundations. There have been excavated four house foundations in Västergarn with different sorts of clay pipes dating to the post-medieval period. Can they tell which people used them or which country they were produced? By discussing the meaning of clay pipes in early modern society on Gotland this essay tries to answer these questions..

Few helmets, dated to the Vendel period are known from Scandinavia and even fewer are known from the Viking age. Paradoxically, picture stones and sagas frequently tell about these objects as if they were very common, something that is contradicted by the archaeological material. The purpose of this thesis is to examine different literary sources and compare these to the archaeological materials and by doing so, gets a clearer picture about the emergence, use, function and of the late Iron Age helmets in Scandinavia..

Elephants are hindgut fermenters, which affects their diurnal rhythm. To reach their nutrient demands, elephants must eat almost constantly throughout the light part of the day. Sexual dimorphism may also affect their behavioral patterns. To understand the elephants' normal living habits and foraging behaviour, we conducted a pre-study in the Mara Triangle, the north-western part of the Maasai Mara National Reserve. Each of four to six observers randomly chose a focal animal within the group of elephants by the criteria that they were adults and visible.

The aim of this study was to map and date glacial flutings with ice flows deviating from the predominating northwesterly ice flow direction in the southern part of Norrbotten County in northern Sweden, and also to investigate if parts of the glacial landscape are older than previously thought. The traditional view is that most landforms in the area were formed during the late Weichselian (W3). Analysis of the new high resolution elevation model (2 m grid) derived from laser scanning was performed after treating the data with a hillshade tool in ArcMap to reveal terrain features such as flutings. The analysis resulted in a map showing four main groups of deviating ice flows (N-S, NO-SV, SO-NV and S-N) and several westerly ice flows. The majority of flutings with deviating ice flows were found in low terrain.

The goal with this work is to study the settlement during the Middle Neolithic B. Looking at the settlement pattern of the Battle Axe C culture (BAC) in Scania we might be able to get a picture of how the social structure of the BAC looked like and how it differed from' earlier and later culture groups.. What can a change in settlement tell archaeologists today about this and what problems do archeologist have to take into consideration..

Produktplacering utvecklades på 1920-talet inom amerikansk film och huvudsyftet då handlade inte om att tjäna pengar. Produkterna lånades på den tiden bara ut till skådespelarna för användning. Senare upptäckte företagen styrkan att koppla samman produkten med skådespelarna och produktplacering började att användas som ett promotionverktyg. Inte förrän på 1980-talet började företag betala filmbolag för att få placera sina produkter i filmer. Produktplacering används för att demonstrera hur produkten används, öka medvetenheten om ett varumärke och för att identifiera en livsstil på ett naturligt sätt.

While the strategy of lending a voice to the monstrous is a well known aspect of Howard Phillips Lovecraft's works, the female monster is a notable exception to this case. In this thesis, I excavate a theory of female monstrosity through a reading of some of Lovecraft's most read stories and the agency of female characters that appears within. Comparing these female registers of monstrosity to their masculine counterpart, I develop a concept of female monstrosity manifested through categories of class, race and gender with the help of Judith Halberstams theories of monstrosity.Rather than treating these women as active characters, I argue that Lovecraft's inability to handle these monsters forces him to literally put them away ? in attics, cellars, or boxes. These are the marginalized positions from which these women elaborate a monstrous form that transcends the boundaries of sex, gender, class and race.

The aim of this work is to give a broader and more nuanced picture of the use of locks and keys during the Iron Age, in particular the late Iron Age, in the Lake Mälaren region. This has been done by comparing two buildings: the hall on Helgö and the living quarters in the garrison on Birka. Here we can see two very different areas where locks and keys were important parts of the daily life. The study also includes a typology of padlocks based on the findings from the same places as the building study and their surroundings..

Background: Abortion implies that the pregnancy is interrupted. According to the World Health Organization approximately 46 million induced abortions are carried out each year. Different methods of abortion can be used such as medical and surgical methods. The medical method especially affects a nurse?s experience of the procedure.

This is a final year project considering constructional techniques for joining cavity walls. The project is related to an ongoing scientific programme about the restoration of The City wall of Visby located on Gotland. The programme was set by Riksantikvarieämbetet as a reaction to a collapse of the outer masonry wall shell which took place in February 2012.The City wall of Visby is a medieval fortification built out of limestone during the 13th century. The wall is constructed as a cavity wall with two separate masonry shells connected to each other through an intermediate core. During the 14th century the wall was heightened which lead to a higher stress, especially in the outer wall face.

I have examined the conditions for participation in an opera masquerade. Theoretical support has been found in Michail Bachtin, Richard Schechner and Judith Butler. The main study object has been a masquerade organised by the workers of The Royal Opera of Stockholm in 1925. The masquerade is examined as a social practise with distinct aesthetic framing. The analysis shows that the opera masquerade share some characteristics with the medieval carnival culture as described by Bachtin, but differ in many ways as well.

In this Bachelor thesis an animal bone material from Västergarn parish is analyzed and discussed. The purpose of this thesis is to gain more knowledge about the Viking Age/Early Medieval Västergarn. Västergarn has a few remains from former days which have been discussed throughout the years and are still a bit of a mystery for archaeologists. The main focus is to inquire into whether Västergarn was an urban, complex society or a rural settlement. This will be done by studying the animal husbandry from the property of Snauvalds 1:2.